supp communications strategy
2017 Communications Strategy The story of an economic and community development innovator. 1 Public Awareness in 2016 How familiar are residents What is the public's with the Port of Seattle and impression of the Port of what it does? Seattle? 8% 33% Very Positive 42% 49% Somewhat Negative 50% Unfamiliar None 17% Need to Increase Public Awareness 2 Communications Goals Improve understanding of Port of Seattle work as economic and community development tools. Engage public for input and support as new initiatives and projects develop. Establish Port of Seattle as leading in its industry and making vital contributions to Washington State. Reaching local leaders, residents, potential employees 3 The Port of Seattle Story Economic development that helps businesses compete and grow. Investments that help communities shape their future and services improve quality of life in our region. Environmental, economic and workforce benefits to all residents. Building towards an economically diverse and globally competitive future for King County. Serve the Public & Earn Support to Keep Going 4 Core Components MEDIA EVENTS & PAID DIGITAL & OUTREACH MARKETING STORYTELLING SOCIAL Create new For example, 38 Compelling, New website relationships and Cities awareness values-driven comes online in opportunities. presentations. narratives. 2017. Ground hard and Events to drive Using digital to Connections, soft news in leadership or reach existing Facebook, Opportunity, persuade an influencers and Instagram, Livability & audience. find new Twitter connect Inclusion. audiences. public to our Signage & news. handouts. Four Unique Communications Channels 5
Limitations of Translatable Documents
PDF files are created with text and images are placed at an exact position on a page of a fixed size.
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