7c supp reduced
Item No.: 7c_Supp Date of Meeting: November 22, 2016 Airport Signage and Wayfinding Project Commission Briefing 1 Sea-Tac has historically received lower Airport Service Quality (ASQ) ratings for Ease of Wayfinding 5 4.5 Goal: >=4.48 (5th-ranked peer airport or better) 4.29 4.26 4 4.18 4.18 4.21 3.5 2011 2012 2013 2014 2015 Source: Airport Service Quality Survey (ASQ) Sea-Tac ranked 21st out of 25 peer airports for ease of wayfinding in 2015 ASQ Scores = Customer Service Level 2 Roadway, Terminal, RCF & Parking Garage Signage 3 Existing Problem To Be Solved (Duplication) Need to Consolidate 4 Existing Problem To Be Solved (Signage Creep) Need to Reduce Visual Clutter 5 Existing Problem To Be Solved (Message Overload) Need to Decrease Clutter, Increase Clarity 6 Existing Problem To Be Solved (Lack of Standards) Need to Increase Clarity 7 Existing Problem to Be Solved Not Clear 8 Existing Problem to Be Solved (Sense of Arrival) New Monument? 9 Potential Solutions Solutions 10 Immediate Interim Solutions Improve Passenger Experience 11 Potential Solution Clear, Standardized 12 Potential Solution Reflective, Simple 13 Potential Solution Intuitive, Clear, Standardized 14 Next Steps 1. FY 2017 Perform an airport-wide signage and wayfinding study Identify deficiencies through a gap analysis Prepare recommendations to address short term deficiencies Implement interim signage project to correct deficiencies 2. Milestones in 2018 and Beyond Develop/revise signage standards Develop master plan consistent with ACRP Report 52 - Wayfinding and Signing Guidelines for Airport Terminals and Landside Implement capital projects in multiple areas: roadways, garage, terminal and other airport facilities Improving Customer Satisfaction 15 Questions End 16
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