PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA             Item No.      5a 
Date of Meeting    October 4, 2011 
DATE:    September 27, 2011 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Geri Poor, Regional Transportation Manager 
Tom Barnard, Research and Policy Analyst 
SUBJECT:  Century Agenda Committee Scope and Budget Additions 
Amount of This Request: $80,000 for a program total of $225,000 
Source of Funds: Commission contingency funds in 2011 budget and Corporate budget for
2012 expenses 
ACTION REQUESTED:  Authorization to increase the budget by $80,000 to meet the added
costs of the Century Agenda work program, including additional outreach program, extended
timeline into 2012, and added roundtables, from original program budget approved March 8,
2011. With this authorization, the revised program budget is $225,000. 
SYNOPSIS: 
Starting in 2008, the Port of Seattle began creating a "Century Agenda"  a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda is to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the first century with a visionary look forward to the emerging challenges
and opportunities of the 21st century. 
The first stage of the Century Agenda's work was completed on August 4, 2009, with the
adoption by the Commission of the "Century Agenda: Expert Panels' Recommended Guiding
Principles." Since that time, both the Commission and Port staff have engaged in iterative
discussions to develop strategic goals. The need for a formal process to finalize these goals
prompted formation of a temporary Port of Seattle Commission Committee to oversee the next
steps in the Commission's strategic planning process. On January 4, 2011, the Commission
approved Commissioners Albro and Creighton as the Century Agenda Committee members. 
On March 8, 2011, the Commission authorized up to $145,000 to meet the costs of the Century
Agenda, to complete by year end 2011. As the program has developed, the Committee
recognizes the need for additional roundtables and broader outreach, which will carry the
timeline into 2012.

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
September 27, 2011 
Page 2 of 2 

BUDGET: 
As a result, the Century Agenda Committee identified additional costs totaling $80,000. This
budget increase is requested to carry out these added work items. The Century Agenda
Committee recommends the addition of $80,000 to the program budget, for a total of $225,000.
The source of funds in 2011 is the Commission contingency funds, but 2012 spending would be
included as a one-time expense within the Corporate budget for Century Agenda, subject to
Commission approval of the 2012 expense budget. 
Program Approval 
($ in 000s) 
Current
New Program
Item                 Revised     Added Scope 
Total 
Budget 
Updates to Outreach Plan                              $50         $50 
Social Media Plan                         $15          20          35 
Meeting video recording/streaming               40                    40 
Graduate intern                            40                     40 
Off-site meetings and kick-off event               10          10          20 
Communications Gallery                    10                   10 
Advertising / brochure / supplies                  10                      10 
Roundtable travel expenses                    5                     5 
Contingency 10%                        15                  15 
Total:                     $145          $80         $225 
PREVIOUS COMMISSION ACTIONS: 
On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet the
costs of the Century Agenda, including $20,000 for a part-time intern to assist with
organization and logistics, and $30,000 to $40,000 for audio-visual taping services. The
funds come from the Commission's contingency funds. 
The Port of Seattle Commission has received monthly briefings in 2011 on Century Agenda
Committee progress on March 8, April 5, May 10, June 7, July 12, August 2 and September
12.