PORT OF SEATTLE 
MEMORANDUM 
COMMISSION AGENDA             Item No.      5e 
Date of Meeting     June 14, 2011 

DATE:    June 3, 2011 
TO:     Tay Yoshitani, Chief Executive Officer 
FROM:    Michael Ehl, Director, Airport Operations 
Wayne Grotheer, Director, Aviation Project Management Group 
SUBJECT:  Airport Signage  Airline Realignment (CIP # C800474)
Amount of This Request: $238,000        Source of Funds: Airport Development Fund 
State and Local Taxes Paid: $0           Total Project Cost: $646,000 
ACTION REQUESTED: 
Request Commission authorization for the Chief Executive Officer to: 1) authorize design of the
Airport Signage  Airline Realignment project (CIP# C800474) at Seattle-Tacoma International
Airport (Airport). This authorization is for $238,000 of a total project cost of $646,000, and 2)
execute a professional services Indefinite Delivery Indefinite Quantity (IDIQ) contract for
signage design services totaling $400,000 for four (4) years in support of upcoming capital
improvement projects, including the Airport Signage  Airline Realignment project at the
Airport.
SYNOPSIS: 
This authorization is one of many that have already been approved by the airlines and is
necessary for the one-time realignment of air carrier operations that will take place at the Airport
over the next few years. The realignment was driven by the merger of two different sets of
major carriers and the consolidation needs for Alaska Airlines which necessitated the
repositioning gating, holdroom, and ticketing positions throughout the Airport. The air carriers
are pursuing an aggressive schedule in which we complete the first relocation this year, followed
by four (4) airline relocations in 2012, and three (3) additional relocations in 2013 prior to
Alaska Air Group's renovation of the North Satellite and Concourse C. The total estimated
capital costs for the realignment program is $30-$35 million. The associated tenant relocation
reimbursements and expense costs are estimated at $20-$25 million. In addition, there are a
series of linked projects estimated at $70 million. See Attachment A for a listing of the projects.
This request includes both a realignment-specific signage project design authorization and an
IDIQ contract that provides supplemental resources necessary to meet realignment timeframes.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
June 3, 2011 
Page 2 of 5 

Due to this realignment, a number of airlines are scheduled to relocate aircraft gate, ticketing,
and baggage operations. The relocation of these airlines will require signage to be replaced
through-out the airport for passenger wayfinding and airline location and identification purposes.
In-house resources for the design of this signage will be supplemented by the signage IDIQ
design contract. This IDIQ design contract will support both the Airport Signage  Airline
Realignment project as well as other future capital improvement projects such as the escalator
replacements that will also require design services beyond the capacity of in-house resources. It
is estimated that the contract will be executed by January 2012 and have a 3 year ordering
period. The contract duration may extend beyond that period to allow work to be completed. 
BACKGROUND: 
With on-going airline consolidation interests and a goal to maximize utilization of our existing
facilities, the Airport has issued intent to exercise the One-Time Reallocation provision in the
current Signatory Lease & Operating Agreement (SLOA). The reallocation will require a
number of modifications associated with the airlines who will relocate their gate and ticket
counter operations, to effectively operate in their new locations.
PROJECT STATEMENT AND OBJECTIVES: 
Project Statement: 
Replace Airport signage throughout the airport as necessary to support the airline realignment
program. 
Project Objectives: 
Accommodate the airline relocations by providing Airport standard directional static signage at
various locations in the main terminal, satellites, roadways, and parking garage to maintain
wayfinding for airport users. 
PROJECT SCOPE OF WORK AND SCHEDULE: 
Scope of Work: 
Replace Airport standard directional static signage at various locations in the main terminal,
satellites, roadways, and parking garage.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
June 3, 2011 
Page 3 of 5 
Realignment Airport Signage Schedule: 
Initiate Procurement for designer                             May      2011 
Begin design (In-house)                                  October   2011 
Complete procurement for outside designer                     January   2012 
Complete first realignment signage installation (In-house design)        January    2012 
Complete final realignment signage installation                    May      2013 
FINANCIAL IMPLICATIONS 
Budget/Authorization Summary 
Original Budget                          $646,000 
Budget Increase                               $0 
Revised Budget                         $646,000 
Previous Authorizations                          $0 
Current request for authorization                 $238,000 
Total Authorizations, including this request          $238,000 
Remaining budget to be authorized              $408,000 
Project Cost Breakdown               This Request   Total Project 
Construction Costs                                   $373,000 
Sales tax                                              $35,000 
Outside professional services                   $187,000     $187,000 
Aviation PMG and other soft costs               $51,000      $51,000 
Total                                    $238,000      $646,000 
Source of Funds 
This project is included in the 2011-2015 Capital Budget and Plan of Finance as a business plan
prospective project within CIP # C800411, Terminal Realignment. The scope and budget for
this project has been transferred to a new CIP, CIP # C800474. T he funding source will be the
Airport Development Fund. 
Financial Analysis 
CIP Category               New/Enhancement 
Project Type               Renewal & Replacement 
Risk adjusted Discount rate      N/A 
Key risk factors              N/A 
Project cost for analysis         $646,000 
Business Unit (BU)           Terminal

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
June 3, 2011 
Page 4 of 5 
Effect on business performance   NOI after depreciation will increase 
IRR/NPV              N/A 
CPE Impact              CPE will increase by less than $.01 by 2012. However,
no change to business plan forecast as this project was
included.

ECONOMIC IMPACTS AND BUSINESS PLAN OBJECTIVES: 
A number of airlines are projected to relocate operations. This will result in airline relocations to
different gates and ticket counters. This project will replace Airport signage to accommodate
wayfinding to the new airline locations. Failure to make these proposed changes could
negatively impact customer service. 
STRATEGIC OBJECTIVES: 
This project promotes the Port's strategic goals to "Ensure Airport and Seaport Vitality" and "Be
a Catalyst for Regional Transportation Solutions" by providing the signage required for
passengers to locate their airlines efficiently. With numerous airlines relocating to other gate and
ticket counter locations, there are signage modifications that must be addressed on the roadways,
parking garage, terminal, and Satellite Transit System (STS) locations. The relocations will
yield a better balanced facility, increasing through-put rates in a finite sized terminal. There are
a number of projects, which are directly tied to this One-Time Reallocation (Airline
Realignment) program, that are in concert with Alaska Air Group's Master Plan to consolidate 
their gate operations onto the North Satellite and Concourse C. 
TRIPLE BOTTOM LINE SUMMARY: 
This project will increase the long-term ability of the Airport to serve a growing number of both
passengers and airlines. Long-term vitality of the Airport benefits the regional economy, the
local environment, and nearby communities. 
ALTERNATIVES CONSIDERED/RECOMMENDED ACTION: 
ALTERNATIVE 1: Replace airport signage throughout the Airport as necessary to support the
airline realignment program utilizing a combination of in-house and consultant IDIQ resources. 
This alternative maintains airport user wayfinding throughout the Airport reducing user
confusion and loss of way. This is the recommended action. 
ALTERNATIVE 2: Replace airport signage throughout the Airport as necessary to support the
airline realignment program utilizing only in-house resources. This alternative would overtax inhouse
resources and could delay installation of signage and thus the scheduled relocation of
airlines. This is not the recommended action.

COMMISSION AGENDA 
Tay Yoshitani, Chief Executive Officer 
June 3, 2011 
Page 5 of 5 
ALTERNATIVE 3: Do nothing. This alternative would complicate the realignment program by
limiting way finding for airport users. It would increase user confusion and loss of way. This is
not the recommended action. 
OTHER DOCUMENTS ASSOCIATED WITH THIS REQUEST: 
Attachment A: Airline Realignment Project List 
PREVIOUS COMMISSION ACTIONS/BRIEFINGS: 
On June 8, 2010, the Port Commission authorized execution of an IDIQ contract for the
Terminal Development Strategy Campus Planning Services IDIQ in the amount of $1,300,000 
On September 28, 2010, the Port Commission was given a summary briefing of the upcoming
201 capital improvement plan that included the airline realignment program elements. 
On January 25, 2011, the Port Commission was given an overview of the airline realignment and 
authorized design and construction of the Concourse D Common Use Expansion Project
(C800455) in the amount of $4,250,000. Commission was also briefed on the Airline
Realignment Program as part of this item. 
On February 22, 2011, the Port Commission was shown a summary listing of realignment
projects and authorized Planning for Terminal Realignment in the amount of $713,000. 
On February 22, 2011, the Port Commission authorized design and some construction for the
Passenger Loading Bridge Replacement Project - Airline Realignment (C800467) in the amount
of $6,700,000. 
On March 1, 2011, the Port Commission authorized design and some construction of the
Baggage Handling System (BHS) Improvements - C22 BHS connection to C1/C1-MK1
Replacement /TC3 Replacement (C800382) in the amount of $1,731,000.