PORT OF SEATTLE 
MEMORANDUM 

COMMISSION AGENDA             Item No.      5c 
Date of Meeting     March 8, 2011 
DATE:    March 3, 2011 
TO:      Tay Yoshitani, Chief Executive Officer 
FROM:    Tom Barnard, Research and Policy Analyst 
Geri Poor, Regional Transportation Manager 
SUBJECT:  Century Agenda Committee Budget 
Amount of This Request: Not to Exceed $145,000
Source of Funds: Commission con tingency funds 
ACTION REQUESTED: Request Port Commission authorization for up to $145,000 to meet
the costs of the Century Agenda, including $20,000 for a part-time intern to assist with
organization and logistics, and $30,000 to $40,000 for audio-visual taping services. 
SYNOPSIS: 
Starting in 2008, the Port of Seattle began creating a "Century Agenda"  a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda is to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the first century with a visionary look forward to the emerging challenges
and opportunities of the 21st century. 
The first stage of the Century Agenda's work was completed on August 4, 2009, with the
adoption by the Commission of the "Century Agenda: Expert Panels' Recommended Guiding
Principles." Since that time, both the Commission and Port staff have engaged in iterative
discussions to develop strategic goals to further work on the principles embodied in that report.
The need for a formal process to finalize these goals prompted a proposal to form a temporary
Port of Seattle Commission Committee, as provided for in the Commission's Bylaws, to oversee
the next steps in the Commission's strategic planning process. On January 4, 2011, the Century
Agenda Committee, chaired by Commissioner Albro, and joined by Commissioner Creighton,
was approved by the Commission.

COMMISSION AGENDA 
T. Yoshitani, Chief Executive Officer 
March 3, 2011 
Page 2 of 2 

BUDGET: 
This budget is being requested to carry out the remaining phase of the Century Agenda work. It
includes both anticipated items and possible potential additions as the work of the Committee is
further developed. The source of funds is the Commission contingency funds, which is set at
$400,000. The total estimat ed cost will not exceed $145,000, with currently planned activities
not to exceed $85,000. Major cost items involve the hiring of a part-time intern at $20,000, and
the video recording of public meetings, at no more than $40,000. 
Item             Unit cost     Potential   Planned/Anticipated 
Communications Gallery          $10-15K                   $10-15K 
Social Media Plan                $5-10K                     $5-10K 
Graduate Intern (15 hrs/wk)           $20K                       $20K 
(Incls benefits estimate) 
Handout / Brochure                 $5k        $5k 
Graphics Support                  $5k        $5k 
Advertising                                $20K 
TV/Radio              $15-20k 
Print ads in local newspapers       $1-2k 
Viral marketing               Free 
Mtg video recording/ streaming       $5k/mtg                     $30-40K 
Off-site meetings (1-2)             $2k/mtg       $2-3k 
Refreshments                 $2k/mtg        $2k 
Leadership Summit (see below)        $10k       $10k 
Emerging Issues research             $10k        $10k 
Strategic plan advisory expertise      $10-20k 
Travel expenses                   $5K 
Total:                  $60k            $65-85K