Item No:     7b_supp
Date of Meeting: March 8, 2011



Century Agenda: Media Roundtable    Tuesday, March 8, 2011

Commissioner Tom Albro
Commissioner John Creighton
CEO Yoshitani
Executive Team
Staff: Tom Barnard, Geri Poor


1


Century Agenda: 2008 -2011
Past work:
Century Agenda Panels (2008)
4 panels divided by subject matter
led by one Senior Executive, one Commissioner
4 meetings each panel, counting introductory group meeting
Report on Guiding Principles (9/2009)
Shared Principles
Principles in each area
Work since then (2010  present)
Formation of an ad hoc committee on the Century Agenda
Preliminary work on possible focus areas and panels

2


Who, When, Outcomes
Outcomes:
Integrate Century Agenda Recommendations in four areas with earlier
strategic goals and other policy recommendations.
Final product will be a list of 25-year Strategic Goals and 5-year milestones
Subsequently, Port staff will create specific plans to reach 5-year
milestones, to be approved by the Commission by December, 2011.
How:
Led by Ad Hoc Committee of two Commissioners Albro, Creighton
Panel Roundtables: external experts
6 panels divided by subject area that outlines issues, questions,
disagreements in subject area
Discussion with Port staff
Outreach to the community
Commission makes final decision
3


Century Agenda:
2011 Calendar

Feb   Mar    Apr     May      Jun      July      Aug     Sept     Oct   Nov     Dec

Growing   Increasing                 Funding our
Century Agenda       Media   Creating                    Putting   Achieving           Draft
Trade,    Air Travel,                     Strategic
Committee      Round-  Economic                 Real Estate  Community         Agenda
Moving   Tourism &                  Goals
2nd Tues        table  Opportunity                     to Work    Values
Freight     Cargo

Final C/A
Monthly Commission Updates:                           Review Draft
Commission                                                                    Presented &
developing preliminary strategic goals                            Century Agenda
Approved
Communication Plan, POS Website & email box , Social Media/TBD
Public Outreach                                                                   Public outreach on draft plan
--year long--
Kickoff, Port
District Act      Earth Day, Commemorative Book,
Port 101 Series,
Centennial Commemoration,    Sea Air School, Annual Reports,                                   Chamber Event,
Fishermen's Fall Festival,
Events    Banners,       Maritime Festival, Bike Rally,                                    Holiday Card
AAPA National Convention
Combined         Seaport Breakfast
Chambers 3/4


4

Cycle for each panel:
Economic Growth, Seaport, Airport, Real Estate, Community Values, Funding

(4) Commission
defines 25 year                                Monthly discuss
each cycle's output
preliminary goal
Draft Goals &  Synthesize into draft
Objectives    plan
(3) Century                   (5) Staff
Agenda              proposes 5-
Roundtable             year objectives
Review with public
(Oct-Nov)
Start Focus Area            Public Debate
cycle here:
(2) Develop emerging      (1) Staff Subject
issues, briefing info,          Experts:
finalize givens,
Propose panelists,
questions and                                        Adopt final plan
givens and big                         (Dec. 2011)
(preliminary goal?)         questions                Final Strategic
Goals &
Objectives

5
2/26/11                                                                          5