ITEM NO. ___7b Supp______
DATE OF
MEETING: __June 1, 2010___

Centennial Mission
In honoring the past, we will use the opportunity
of our Centennial to thank and celebrate with our
communities, and in embracing the future we will
focus an international spotlight on this gateway
and on our sustainability mission.

Strategies
Use Port and community events to spread the
word
Tell the story broadly
Engage Community Leadership Committee
Integrate Century Agenda into Centennial
Create "Centennial Central"
Integrate messages into schools

Community Leadership Committee
Bob Donegan                   Dave Gering
Bill Ayer                        Ray Heacox
Bob Aylward                    Jan Hendrickson
Stan Barer                      Pat Jones
Kevin Clark                    kip KotkinsS
Maud Daudon                   Mick McHugh
Bob Davidson                   Kirk Nelson
at DavisP       om NorwalkT
Jan Drago                      John Odland
Pat Fearey

Community Leadership Committee
Peter Phillips
tu RolfeS
Kim Suelzle
Herald Ugles
Bob Wallace
Tayloe Washburn
Bob Watt

Communication objectives
1) Heighten awareness about the Port's role in
the region.
2) Engage citizens in sustainable future.
3) Thank and honor community , partners and
employees.
4) Mark 100 years of accomplishments.

Program elements
Online timeline         M.E.C. Exhibit
Book                 Centennial Park
Videos                Bike rally
Oral histories          Speakers
Media                Curriculum
Booth                 Video contest
Community events      Port events

Elements and Timeline
First Quarter           Second Quarter
M.E.C. Exhibit opens       Sea\Air School
Comm. Kickoff             Maritime Festival
Timeline debut             Annual reports
Video , oral history debut    Book debut
Media debut               Community
Panel of experts            festivals/parades
Banners installed          Video contest winners

Elements and Timeline
Third Quarter          Fourth Quarter
Bike rally                 Wrap-up community and
Port 101 series             employee events
Fishermen's Fall Festival
Historic/Classic vessels
Signature Speaker
Official Anniversary
AAPA conference

Objectives:   Centennial Communication Objectives                                                                Centur  School   Speaker  Communit  Port   Media  Timeline  Exhibits  Publication  Video  Boot  Visiting
y     program  s      y Events   events                      s        s     h    vessels
Agend  s
a
1
2
3
4

Draft Budget
Centennial           AAPA Conference
2010                     2010
415,000$           140,000$
2011                      2011
$920,000                    $740,000
Total                       Total
$1,335,000                  $880,000

Next steps
Brief Community Leadership Committee
Expense authorizationJune 22
Coordinate with Century Agenda team
Begin exhibit design and build
Contract with speakers
Finalize 2011 plan and budget

Potential External Sources of Funding
Centennial
Sponsorships    $420,000
AAPA
Registrations    $540,000
Sponsorships    $ 340,000