ITEM NO:       7a 
DATE OF MEETING: January 30, 2018 
Tourism Marketing Support
Program Summary

Century Agenda 
Advance this Region as a Leading Tourism
Destination 
Increase visitors and visitors expenditures
throughout Washington state 
Expand utilization of the Port's assets 

Maximize Value of Tourism Throughout Washington 
2

Tourism Marketing Partnership 
Supports Port's goal to
grow economic opportunity 
Demonstrates partnership
with travel organizations 
Demonstrates Port's
leadership in visitor         Source:UNWTO 
industry 
Promoting Statewide Tourism 
3

2017 Program Highlights 
Received 32 applications from throughout the state 
Over $270,000 in funding requested 
Review committee selected a total of 18 recipients 
Twelve outside King County 
Port invested $150,000 
Matching funds from recipients will exceed $100,000 

2017 Program Generated Statewide Interest 
4

2017 State Grant Award Locations 



18 Partners Across the State 
5

Walla Walla              Yakima Valley 



Promoting air service via Seatac  $10,000    Advertising wine flies free       $7,100 
Digital Marketing Campaigns 
6

White Pass Scenic Byways     Cascade Loop Association 



New drive itinerary development $10,000     Cascade Loop UK media promotions $10,000 
Promoting Cascade Mountain Adventures 
7

Port of Bellingham     Anacortes Chamber of Commerce 



Promoting Bellingham as a craft brewery destination $10,000  Travel media and influencers campaign $5,000 
Craft Breweries and Travel Writer Promotions 
8

Whidbey & Camano Islands      Greater Grays Harbor 



Multi-channel marketing to international visitors $10,000    Travel website development        $8,000 
Attracting Visitors to the Islands and Grays Harbor 
9

Port of Edmonds          Long Beach Peninsula 



Whale watching advertising     $10,000       "360" destination video       $8,000 
Marketing Ocean Adventures 
10

Skamania County           Starfire Sports 



Website design and improvement   $5,952    Campaign to grow out of state teams $6,000 
Website Improvement & Attracting Sports Travel Teams 
11

Chinatown International District    Greater Seattle Business Association 



Ad campaign on Link Light Rail          $4,447  Digital campaign promoting gay family travel $10,000 
Marketing Seattle as a Vibrant Welcoming City 
12

Puget Sound Attractions          Visit Ballard 



Marketing to international tour operators $5,500  Online marketing campaign    $10,000 
Marketing Attractions and Communities Collaboratively 
13

Seattle International Film Festival   Wintergrass Music Festival 



Attracting out of state film goers  $10,000    Marketing to non-resident attendees                $10,000
Increasing Festival Attendance 
14

2018 Planned Improvements 
Identified process efficiencies for applying and
contracting 
Increased Commission commitment ($200,000) 
Added $50,000 to support cultural, eco, nature
and sustainable tourism efforts 

2018 Program Kicks Off in February 
15