Item No. 8c supp 
Meeting Date: October 23, 2018 
Parking Revenue Infrastructure 
CIP #C800870 
Commission Meeting 
October 23, 2018

Sea-Tac Airport Parking Garage 



Serves as Airport's front door for a significant portion of the traveling public

Parking Business Strategy 
Provide an exceptional customer experience in the
garage by incorporating new technologies 
Build brand awareness through marketing 
Diversify product offerings to attract new
customers and maximize revenue 
Be data-driven; utilize big data to inform potential
impacts and/or opportunities to parking business 

Business strategy guides parking program and product development 
3

Parking Program Development 



Business strategy guides parking program and product development 
4

Current Garage Issues 
Airport/Garage-Specific       Customer Service 
Size of garage                    Visual difficulty/time
Design/layout of garage            required to find an open stall 

Operational                    Environmental 
Inability to determine            Increased vehicle emissions
available stall inventory on         in search for an open stall 
a real-time basis 


CIP800870  Parking Revenue Infrastructure

8th Floor Garage Time Lapse 
September 12,2018 (Wed)

Scope of Work Solution 
Install a camera-based automated parking
guidance system (APGS) throughout the parking
garage (12,000+ stalls) 
Install 94 Level 2 electric vehicle (eV) charging
stations on Floors 4 and 7 of the garage 
Upgrade electrical capacity in the garage to
support project infrastructure 

CIP800870  Parking Revenue Infrastructure 
7

Automated Parking Guidance System 


Installed
down center
of drive lane 

CIP800870  Parking Revenue Infrastructure

APGS Benefits 
Addresses shortcomings in customer experience
and ability to find a stall in the garage 
Reduces environmental impacts and CO2 emissions 
Provides operational efficiencies 
Enhances safety and security 
Gathers business intelligence data 
Potential incremental revenue opportunities 

CIP800870  Parking Revenue Infrastructure

eV Charging Stations 



CIP800870  Parking Revenue Infrastructure

eV Charging Station Benefits 
Enhances customer service 
Provides centralized charging locations 
Reduces environmental impacts and CO2 emissions 
Offer cost savings via integration with APGS 


CIP800870  Parking Revenue Infrastructure

Project Budget 
Project Budget                                             Cost 
Construction Cost (Directs, contingencies, etc.)               $11.5M 
PMG & Other Soft Costs                                   $3.4M 
ICT (APGS procurement  Hardware, software, labor, etc.)    $7.5M 
Project Contingency                                        $0.5M 
TOTAL Estimated Project Budget                           $22.9M 



CIP800870  Parking Revenue Infrastructure

Financial Analysis 
Key Metrics              Value 
Project cost                $22.9MM 
NOI*                   $21.8MM 
NPV                   $2.6MM 
IRR                        7% 
Payback                 10 years 
* Cumulative incremental net operating income after depreciation over an eight-year period. 
Financial analysis based on incremental revenue attainable between 70% garage occupancy
(threshold where customer's ability to find a stall is negatively impacted) vs. actual maximum garage
occupancy of 90%. 

CIP800870  Parking Revenue Infrastructure 
13

Project Schedule & Funding 
Project      Funding
Deliverable                                   Schedule        Request 
Comm. Authorization, Design           10/2018     $10.9M 
APGS Vendor Selection via RFP         Q2 2019 
Design Complete                     Q1 2020 
Comm. Authorization, Construction     Q1 2020     $12M 
Construction NTP                      Q2 2020 
Project Completion                    Q2 2022 


CIP800870  Parking Revenue Infrastructure