Attachment 6b - Creative services presentation for Special Meeting held Jan 07, 2020 12:00pm at Pier 69

6b - Creative services presentation

Item No.      6b_supp
Date of Meeting   January 7, 2020

CREATIVE SERVICES
EXAMPLES
Kathy Roeder
External Relations, Director of Communications
January 7, 2020

Airport Recycling
Purpose: Improve tenant sorting
Deliverables:
1.  Airport recycling brochure
2.  Flyers for AV custodial contractors
and airlines
3.  Waste collection bin decals
Vendor:  C+C
Client:   AV Environmental

Recreational Moorage Promotion
Purpose: Increase guest moorage
Deliverables:
1.  Print ads
2.  Online display campaign
3. Boaters Love Ballard" and
"Boaters Love Bell Harbor" online
"flip" brochure
4.  Media buy
5.  Lead generation landing pages
578,800 impressions
2,043 click-throughs
Vendor:  C+C
Client:   Maritime Marketing

CAFR Report
Purpose: Report on Port financials
Deliverables:
1.  Design and production of 124 page
report
2.  Copyedit and proofreading
3.  Project management
4.  Report layout
Vendor:  Phinney Bischoff
Client:   Finance

Maritime Economic
Impact
Purpose: Promote maritime opportunities
Deliverables:
1.  Profiles of women in maritime
2.  Content about cruise jobs
3.  Outreach
Vendor:  C+C
Railroad Ave, Seattle, 1912             Fishermen's Terminal, 1936
Client:   External Relations


Sea-Tac Airport, 1949

Maritime Economic
Impact
Purpose: Promote maritime
opportunities
Deliverables:
1.  Profiles of women in maritime
2.  Content about cruise jobs
3.  Outreach
Fishermen's Terminal, 1936
Vendor:  C+C
Client:   External Relations


Sea-Tac Airport, 1949

Newsletter Redesign
Purpose: Improve community engagement  COMING
IN SPRING 2020
Deliverables:
1.    Improve user experience
2.    Utilize best practices for information architecture
3.    Graphic design
4.    Integration with email system
Vendor:  Phinney Bischoff
Client:   External Relations

Community Report
Purpose: Document progress and priorities
Deliverables:
1.  Brochure design
2.  Layout and page production
3.  Copywriting
4.  Printing
Vendor:  Turnstyle
Client:   External Relations

Airport Graphics
Purpose: Improve customer experience
Deliverables:
1.  Design
2.  Layout
3.  Copywriting
Vendor:  Turnstyle
Client:   External Relations



9

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