8i Presentation Tourism Marketing Grant Program
Item No. 8i supp Meeting Date: December 15, 2020 2021 Tourism Marketing Support Program Tourism Development Department Advancing Tourism Partnerships Request Commission authorization for the Executive Director to execute contract agreements and implement the 2021 Tourism Marketing Support Program in an amount not to exceed $200,000. 2 Leveraging Tourism Partnerships Tourism partnership grant program advances statewide tourism and use of Port facilities Program producing good results and building effective partnerships across Washington Sixth year of Tourism Marketing Support Program Increasing visitors and visitor expenditures Smaller organizations are VERY appreciative 3 Covid Pandemic Created Challenges Tourism Hit Hard Ten grant recipients cancelled projects Remaining agreements amended Worked to ensure effective results Required Pivoting Addressed timing and market effectiveness or long shelf life 4 Marketing Partnerships Generates Results Media Visits and Familiarization Tours Online Digital Campaigns Events/Cultural Attractions Trade Shows/Sales Missions Collateral and Video Production 5 2021 Tourism Equity Lens Identify attractions and events owned or operated by people of color Focus outreach efforts to ethnically diverse tourism related organizations 6 Timeline Dates Activity December 16th Announce & release the program January 12th Orientation session February 5th Application submittal deadline February 18th Review committee selection process February 22nd Notification of recipients & non-recipients February March Complete Agreements March December Recipients conduct marketing projects 7 APPENDIX 8 2020 Recipients POS Awarded Organization Name Amount Summary of Proposed Project City of Burien $ 9,000 Development of videos promoting Burien's diverse unique restaurants, retail and attractions assets. Utilize digital media to promote the destination. Alliance for Pioneer Square $9,500 Utilize geo-fenced/geo-targeted digital advertising in major California markets promoting Pioneer Square as a cultural destination. Museum of Pop Culture (MoPOP) $10,000 Utilize online A/B digital marketing to reach potential travelers in states with strong potential for visiting Seattle and Washington. Washington Independent Inns $9,000 Run online advertising campaign promoting WA Ind. Inns website and marketing the small inns in Washington. Network Forks Chamber of Commerce $9,000 Use social media, place ads targeting individuals with potential to request visitor information packets. Wing Luke Memorial Foundation $10,000 Improve the Wing Luke website for the visitor user experience and implement a digital ad campaign impacting potential visitors to the museum. 9 2020 Recipients Organization Name POS Awarded Amount Summary of Proposed Project Improve the Wing Luke website for the visitor user experience and implement a digital ad campaign impacting potential visitors to the Wing Luke Memorial Foundation $10,000 museum. Discover Lewis County $9,000 Conduct targeted marketing campaign to Colorado residents online promoting visitation to Mt. St. Helens National Monument. City of Stanwood $10,000 Create videos promoting natural beauty of Stanwood-Camano and execute social media campaign linking to a website travel landing page. Create video promoting native artist works in Okanogan and utilize digital online media targeting California, Arizona, New Mexico, Colorado Okanogan County Tourism Council $4,850 and Texas Chinatown ID Develop, print and distribute CIDBIA brochure at identified visitor racks in the Seattle area. Brochure advertises the unique diversity of retail $3,500 Business Improvement Dist. and restaurants in the CIDBIA district. 10 2020 Recipients Organization Name POS Awarded Amount Summary of Proposed Project Create series of videos highlighting unique diverse aspects of West Seattle, market destination via use of online media marketing, a West Seattle Junction Association $9,000 unique website landing page and the videos. Develop, print and distribute brochure promoting tours, create online mobile app and utilize digital online media campaign promoting Seattle Architectural Foundation $7,500 architectural tours Seattle Southside Regional Tourism Execute a geo-fenced/geo-targeted mobile digital and social media campaign with the objective of increasing visitor expenditures at $10,000 Authority (SSRTA) attractions, retail, restaurants in SSRTA communities. Develop a robust digital marketing campaign outside of Washington with goals of increasing nonresident access and promoting downtown City of Renton $5,000 Renton and Renton's natural assets and access for outdoor recreational opportunities. 11
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