10a Presentation Economic Development Partnership Program 2021
Item No. 10a_supp Date of Meeting February 9 , 2021 Port of Seattle Economic Development Partnership Program 2021 Authorization Request 2021 Authorization Request Request Commission authorization for the Executive Director to execute contract agreements and implement the 2021 Economic Development Partnership program with King County cities in an amount not to exceed $930,000. Experience Tukwila Instagram 2 Economic Development Partnership Program Overview King County cities receive funding to advance local economic development projects throughout the region Annual grant funding provided on a $1 per capita formula: Large cities capped at $65,000 (now 60k) Smallest cities receive a minimum of $5,000 Cities contribute a 50% project match where Green River Small Business Development Centers up to 25% of Port match can be in-kind working with businesses in Covington (virtual advising since March) resources 3 Prioritizing 2021 Funding on Relief and Recovery Focus on projects that respond to COVID- 19 relief and recovery Prioritized project categories: Small business (and key industry) assistance Buy local and marketplace development Local tourism promotion Workforce retention/ development Focus on supporting impacted businesses, "Woodinville Strong" website with COVID-19 resources for businesses and the community communities, and workers 4 2020 Program Highlights 30 cities participated in 2020 Port Funds Used = $811,000 City Match Funds = $567,500 Top 3 project categories: Small business assistance (24 projects, $352,609) Buy local initiatives & marketplace development (14 projects, $159,604) Tourism development (14 projects, $134,133) Downtown Renton Storefront and Faade Improvement Program 5 City Partners Advance Relief/Recovery Efforts CITY EFFORTS TO DISTRIBUTE CARES FUNDING TO IMPACTED SMALL BUSINESSES Over half of cities pivoted 29 cities provided the Port details on efforts to provide grants/ resources to projects to address COVID-19 in local small businesses: Responded to 4,796 grant requests 2020 Q2 Provided 3,446 grants to impacted small businesses (and some $352,609 in Port funds nonprofits) 1,248 women owned firms supported small business 1,016 minority owned firms 32 veteran owned firms outreach and support Provided $16,417,215 in funding to small businesses across King County A number of city grant partners used Port funding to help support these relief efforts Effe ctively leveraging federal, s tate, and local resources 6 Investments Across King County North King County 2020 Total (4 years) Port $0.08 M $0.2 M Cities + Port $0.1 M $0.5 M East King County South King County 2020 Total ( 4 years) 2020 Total (4 years) Port $0.3 M $1.3 M Port $0.4 M $1.7 M Cities + Port $0.5 M $2.1 M Cities + Port $0.7 M $2.9 M 2020 = $1.4 Million co mbined investment in econ omic development across King County 7 Appendix 8 City Economic Development Projects by Type 25 Number of Projects 20 15 24 10 14 14 5 8 3 2 0 Small Business Buy Local and Tourism Business Planning/ Workforce Assistance Market Attraction and feasibility Development Trade studies Development Project Category 9 Algona Grant Award: $5,000 Conducting a real estate study to determine how to redevelop King County's waste transfer station property, which is being transferred to the city. 10 Auburn Grant Award: $65,000 Maintained Auburn Incubator services and moved classes online (including COVID-19 business adaption classes.) Buy Local Auburn marketing campaign generated 1.3 million impressions and advertised each businesses open status. 11 Bellevue Grant Award: $65,000 Launched a multi-pronged buy local "Heart of Bellevue" marketing and activation campaign in partnership with Bellevue Downtown Association. Created the first outdoor dining program in Bellevue's history. Adapted the Bellwether Arts Festival to provide an online marketplace for local artists during the holiday season. Participated in Startup 425, (Re)Startup425 and the Innovation Triangle. 12 Black Diamond Grant Award: $5,000 The city received 240 survey responses, including 95% from residents and 12% from business owners, on preferred public improvements for a property in the city's historic downtown area. 13 Burien Grant Award: $52,000 Marketing for the Discover Burien website spurred 648,000 impressions. Supported business attraction through the Soundside Alliance for economic development. Created a plan for the Discover Burien Maker Space and Commissary Kitchen to promote food-oriented microenterprises through training, collaboration, and a shared kitchen space. Added art displays and streetscape improvements on 153 Street. 14 Carnation Grant Award: $5,000 Supported key local businesses impacted by Tolt Avenue construction project. Work includes connecting business owners with technical assistance and creating local "special events & promotions" to draw people to the downtown core during road construction and COVID-19. 15 Covington Grant Award: $20,000 The Green River Small Business Development Center counseled 12 small businesses for 28 hours and shared COVID-19 resources at the "Covington Virtual Luncheon." Produced two 30-secound videos and shot new professional photos highlighting downtown Covington and development opportunities. 16 Des Moines Grant Award: $0 Building on the first 3 Port of Seattle grants, the city is continuing to investigate financing for a public-private redevelopment partnership for the Des Moines Marina. The redevelopment proposal was delayed due to COVID-19. 17 Duvall Grant Award: $7,840 The Savor Snoqualmie Social Media campaign increased Facebook (1%) and Instagram (26%) followers, increased impressions of the "Perfect Pairings" and "Arts and History" social media stories Added new photos and videos Replaced signage that received multiple positive sentiments on social media 18 Enumclaw Grant Award: $12,200 Partnered with the Enumclaw Chamber of Commerce to contact 150 businesses and survey 100 businesses impacted by COVID-19. Referrals were made to the Green River College Small Business Development Center. 19 Federal Way Grant Award: $59,295 Prepared for 2021 NCAA Swimming and Diving Championships (athletic event) expecting over 2,000 athletes and 10,000 people. Created an online hospitality education and tourism training course for industry staff delivered to 400 businesses. Developed the concept for a Consulate Week to promote international trade and a written report on how to finance $1 million in capital improvements at Celebration Park. 20 Issaquah Grant Award: $37,589 Launched a marketing and business outreach campaign with local banners, 29 newsletters going to 3,796 subscribers (25 55% open rate) and 200 surveyed businesses focused on promoting local shopping. Hosted 88 businesses at the Regional Business Summit to discuss regional COVID-19 issues. The Chamber of Commerce created five data modules and a tax toolkit for small businesses. The "Great Careers" career fair was postponed, and funds were used to develop digital tools for future fairs. The event connects students to livingwage jobs that do not require a 4-year degree. Participated in the Startup425 and Re-Startup 425 regional partnerships. 21 Kenmore Grant Award: $21,242 8 businesses and 2 non-profit organizations completed the Kenmore Business Accelerator focused on navigating the current business climate. Updated aerial and community stock photos for economic development marketing. 22 Kent Grant Award: $65,000 AJAC trained 10 workers (6 identified as women and 7 identified as individuals of color) on skills helping them move to jobs paying on average $18 an hour. 34 jobseekers receive tuition-free, preapprenticeship training and 17 frontline workers receive COVID-19 safety training. Establish an online portal for employers to easily apply for available wage reimbursement resources. 23 Kirkland Grant Award: $65,000 (Re)Startup 425 and Startup 425 Launched a web portal for COVID-19 resources for East King County. Launched Startup 425 Innovation Lab accelerator with 12 businesses participating Conducted 12+ Startup 425 workshops online with hundreds of participants, plus additional webinars on specific topics (like federal financial relief and retailing.) Participated in the Innovation Triangle 24 Maple Valley Grant Award: $26,180 Surveyed 173 businesses and 208 residents on COVID-19 needs and employment data. Marketed the city as an outdoor destination in Outdoor Northwest and Visit Seattle. 25 Mercer Island Grant Award: $24,470 Surveyed 269 businesses (mail and email) and updated contact information for 109 businesses. Contact list was used to send 3 emails to about 950 businesses (41% open rate) about COVID-19 resources and grant information. Started a buy local program with 18 businesses participating and 52 social media followers. 26 Milton Grant Award: $5,000 Installed street banners to delineate and promoting Milton's main commercial corridor. 27 Newcastle Grant Award: $12,450 Conducted a detailed retail market analysis to identify retail and service businesses that could be attracted to the city. The market research can also be used by existing businesses for picking products and marketing to customers. 28 Normandy Park Grant Award: $6,610 Updated the city's economic development website with 2 ecotourism videos and data from the current comprehensive plan. Produced an "ecotourism marketing video" to use on the city's website and in marketing programs. 29 North Bend Grant Award: $6,965 Worked with the North Bend Downtown Foundation to create and restore wayfinding signage. Added 16 seasonal beautification and community event hanging light pole banners to better direct tourist toward Downtown North Bend. 30 Pacific Grant Award: $6,875 Partnered with a local chamber of commerce to develop and administer a survey to 43 businesses. The survey showed that 57% had applied for federal pandemic aid and 50% had "resorted to temporary layoffs." 31 Redmond Grant Award: $63,774 Surveyed 75 businesses, participated in the Eastside Recovery Hub, and assisted 60 companies with support resources. Contacted 93 businesses during 4 business walks and developed a podcast with updates on the project. Created an economic baseline report and regional profile. Participated in the Startup425, Re-Startup 425, and the Innovation Triangle regional partnerships. 32 Renton Grant Award: $65,000 Launched a tourism marketing campaign reaching 45,000+ people across five different social media channels and growing 27.9 percent over a year. Mix of programs supporting downtown retail area with 65 percent of downtown businesses participating. Hosted COVID-19 retail best practices event with 6 individual store-front consultations. Participated in Startup425 and hosted entrepreneurial support for 118 registrants in 3 webinars. 33 SeaTac Grant Award: $6,555 Conducted outreach and business support to 208 businesses, including 55 restaurants and 38 hotels. Survey results were collected from 300 businesses. Updated the SeaTac city economic development website with relevant information for businesses about COVID-19 and resources for economic recovery. 34 Shoreline Grant Award: $56,198 Created 4 sold-out drive-in arts experiences showcasing 15 local films that received 5 earned media placements and created paid opportunities for filmmakers and local vendors. Helped the Farmers Market adapt to COVID-19 to run 17 market days and increased the average shopper spending per visit. Hosted second Music Summit and 2 events for small businesses on arts monetization strategies. Promoted a neighborhood commercial center through participation in Refract 2020: The Seattle Glass Experience with local artist demonstrations. 35 Skykomish Grant Award: $5,000 Created a digital walking tour of Skykomish working collaboratively with the Skykomish Chamber of Commerce, the Skykomish Historical Society, and the U.S. Forest Service. The tour will be marketed with QR codes at points of interest, physical signage and marketing collateral, search engine optimization, and social media. 36 Snoqualmie Grant Award: $8,000 Promoted the "Seasons in Snoqualmie" brand to encourage visitation to Snoqualmie year-round. Contracted with Savor Snoqualmie Valley to grow Instagram content and run the "Unexpected Pairings" marketing campaign to raise the visibility of unique activities in and around the City of Snoqualmie. 37 Tukwila Grant Award: $20,930 Created a digital media program for tourism by creating new content shared through a new website, email newsletter, and social media. Contracted with the Seattle Southside Chamber of Commerce to contact 600 businesses, provide technical assistance to 10 businesses, and conduct 890 referrals. Maintained the business recruitment campaign for aerospace and manufacturing companies across the Kent Valley in partnership with Kent and Auburn. The site revived 1,402 unique visits in the first three quarters of 2021. 38 Woodinville Grant Award: $11,779 Partnered with Woodinville Chamber of Commerce to create, maintain, and market a COVID-19 business recovery resource micro-site that received 1,000 visits. Contacted 800 businesses to share resources on managing COVID-19. Improved placemaking and neighborhood identification through updated neighborhood banners and the development of a digital visitor map in partnership with the Woodinville Wine Country. 39 Thank you 40
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