The Study Session meeting scheduled for 2021-02-23 at Remote

Transcript

The Study Session meeting scheduled for 2021-02-23 at Remote

THIS IS COMMISSION PRESIDENT FRED FELLEMAN CONVENING THE SPECIAL MEETING OF FEBRUARY 23RD 2021
THE TIME IS 1:31
WE ARE MEETING REMOTELY TODAY VIA TEAMS TO COMPLY WITH THE GOVERNOR'S SAFE START STAY HEALTHY ORDER AND IN ACCORDANCE WITH PROCLAMATION 2028
PRESENT WITH ME TODAY ARE COMMISSIONERS BOWMAN, CALKINS, CHO, AND STEINBRUECK
THIS MEETING WILL BE HELD FOR THE PURPOSES OF HOLDING A STUDY SESSION REGARDING ECONOMIC RECOVERY
WE HAVE RYAN MCGOWAN, PRESIDENT CEO OF GREATER SEATTLE PARTNERS, RYAN DONAHUE, BROOKINGS INSTITUTE, MARIE AROSE, SEATTLE KING COUNTY WORKFORCE DEVELOPMENT COUNCIL, AND DAVID BLANFORD, WASHINGTON TOURISM ALLIANCE
DAVE MCBAIN WILL BE COORDINATING THIS GROUP AND WE ARE LOOKING FORWARD TO THIS GREAT DISCUSSION WITH REALLY TALENTED GROUP
I'LL ASK THE CLERK TO DO A ROLL CALL OF ALL THE COMMISSIONERS TO ENSURE EVERYONE IS ONLINE
CLERK HART? THANK YOU
BEGINNING WITH COMMISSIONER BOWMAN
PRESENT
THANK YOU COMMISSIONER
COMMISSIONER CALKINS
HERE
THANK YOU
COMMISSIONER CHO
PRESENT
THANK YOU
COMMISSIONER STEINBREUCK
HERE
THANK YOU
AND COMMISSIONER FELLEMAN
PRESENT
THANK YOU
YOU DO HAVE A FULL COMMISSION PRESENT
THANK YOU
TODAY'S MEETING IS STRUCTURED FOR A VIRTUAL FORMAT
WE'VE MADE SPECIAL ARRANGEMENTS TO PROVIDE FOR REMOTE PARTICIPATION FOR ALL OF OUR STAFF, COMMISSIONERS, AND EXTERNAL GUESTS AND I JUST LIKE TO START WITH QUICK STATEMENT
I'D LIKE TO WELCOME YOU ALL TO THIS SEATTLE PORT COMMISSION
PORT EXECUTIVE STEVE METRUCK, DAVE MCFADDEN, OUR DIRECTOR OF ECONOMIC DEVELOPMENT AND TO ALL OUR GUESTS AND PARTNERS, THANKS FOR JOINING US TODAY, A YEAR AFTER THE FIRST SIGNS OF THE IMPACTS OF THE PANDEMIC WE'RE COMING TO LIGHT
WE CERTAINLY DID NOT HAVE KNOW HOW SIGNIFICANT AND PERSISTENT THIS DISRUPTION WOULD BE ACROSS OUR ECONOMY AND SOCIETY AT THE TIME
NOW WE'VE BEEN ABLE TO TAKE STOCK OF THE SITUATION AND ADJUSTED OUR NEAR TERM PLANS ACCORDINGLY
I GREATLY APPRECIATE OUR GUESTs JOINING US TODAY FOR THE STUDY SESSION FOCUSED ON THE URGENT NEED TO ADVANCE AN EQUITABLE ECONOMIC RECOVERY THROUGHOUT OUR REGION
BY SUPPORTING OVER 121,000 JOBS AND 38,000,000,000 DOLLARS IN BUSINESS REVENUE, THE PORT IS AN ECONOMIC ENGINE KEY TO KEEPING OUR ECONOMY ROLLING WHILE THE COVID 19 PANDEMIC-- THE PORT OF SEATTLE IN COLLABORATION WITH OUR BUSINESS AND COMMUNITY PARTNERS IS UNIQUELY POSITIONED TO HELP OUR REGION BUILD BACK BETTER
OUR 2021 BUDGET WHICH EXECUTIVE METRUCK WILL BRIEFLY SUMMARIZE SHORTLY REFLECTS OUR DETERMINATION TO LEVERAGE OUR INVESTMENTS IN AVIATION, MARITIME COMMERCE, FISHING TRADE, AND TRAVEL TO EXPAND OPPORTUNITIES ACROSS THE ECONOMY FOR AN EQUITABLE RECOVERY
TODAY'S STUDY SESSION IS A GREAT OPPORTUNITY FOR US TO CHECK IN ON THE MANY REGIONAL CONVERSATIONS THE PORT IS INVOLVED WITH AND TO IDENTIFY AREAS TO DEVELOP STRATEGIC COLLABORATIONS
CENTRAL TO OUR EFFORTS IS BUILDING ON OUR STRATEGIES TO ADVANCE INNOVATION, PROTECT THE ENVIRONMENT, AND PROMOTE EQUITY DIVERSITY AND INCLUSION SO THAT THE ECONOMIC INVESTMENTS WE MAKE ARE BROADLY FELT IN ALL THE WORK WE DO
BUT WE NEED TO DO WELL TO DO GOOD
THE ECONOMIC DOWNTURN CAUSED BY COVID 19 RESULTED IN SEVERE DECLINES IN TRADE, TRAVEL, AND TOURISM, THE LIFEBLOOD OF THE PORT
SPECIFICALLY THE PANDEMIC RESULTED IN THE LOSS OF THE ENTIRE 2020 CRUISE SEASON AND A DECLINE IN AIR TRAVEL
HOWEVER AS THE RESULT OF THE PORT'S WELL ESTABLISHED FISCAL STEWARDSHIP WE'VE BEEN ABLE TO PROVIDE SOME SHORT TERM RELIEF TO OUR TENANTS AND EXPAND ECONOMIC STIMULUS GRANTS AND INTERNSHIPS TO DISPROPORTIONATELY IMPACTED COMMUNITIES ALONG THE DUWAMISH RIVER VALLEY IN SOUTH KING COUNTY AND YOU WILL HEAR MORE ABOUT HOW OUR CAPITAL IMPROVEMENT PLAN AND PROJECTS LIKE THE INTERNATIONAL ARRIVALS FACILITY OPENING CONTINUE DESPITE THE SITUATION
HOWEVER EARLY ON IN THE PANDEMIC WE RECOGNIZED THAT PROTECTING THE HEALTH AND SAFETY OF OUR PORT WORKERS, BUSINESS PARTNERS, AND THE PUBLIC WAS OUR TOP PRIORITY AND KEY TO RECOVERY
WE INCURRED ADDITIONAL EXPENSES TO ENSURE CONSTRUCTION OF OUR CRITICAL INFRASTRUCTURE SO THAT WE COULD CONTINUE TO MAINTAIN OPERATIONS OF ESSENTIAL SERVICES THROUGHOUT THE GATEWAY
ONE PRIME EXAMPLE IS THE EFFORTS TO CONTINUE INVESTMENTS IN OUR MARITIME INFRASTRUCTURE TO SERVICE THE LARGEST CONTAINER SHIPS SUCH AS TERMINAL FIVE LOCATED NEAR WEST SEATTLE
THE NORTHWEST SEAPORT ALLIANCE, A MARINE CARGO OPERATING PARTNERSHIP WITH THE MARINE CARGO TERMINALS IN THE PORTS OF SEATTLE AND TACOMA HAS MADE OUR GATEWAY MORE COMPETITIVE, ENABLED SUCH INVESTMENTS TO CONTINUE DESPITE THE PANDEMIC
BY SHARING IN THE EXPENSES AND REVENUES OF THESE DEVELOPMENTS OUR GATEWAY HAS BEEN ABLE TO CAPITALIZE ON THE INCREASING DEMAND FOR ECOMMERCE AND DRAW BUSINESSES AWAY FROM OTHER PORTS ON THE WEST COAST WHICH HAVE BEEN EXPERIENCING CONGESTION IN THEIR GATEWAYS
AS WE CONTINUE TO EXPERIENCE THE IMPACTS OF THE COVID 19 PANDEMIC THE PORT MISSION IS MORE IMPORTANT THAN EVER AND IT'S CLEAR THAT IN ADDITION TO THE HEALTH EMERGENCY WE'RE ALSO LIVING THROUGH THE PANDEMICS OF ECONOMIC, SOCIAL, AND ENVIRONMENTAL INEQUITIES
OUR 2021 BUDGET AND WORK PLAN REFLECTS THAT THE PUBLIC'S WELL BEING IS OUR BOTTOM LINE
THANK YOU ONCE AGAIN FOR OUR GUESTS WHO ARE JOINING US TODAY TO SHARE YOUR EXPERTISE
WE WELCOME YOUR ENGAGEMENT SO THAT WE CAN ESTABLISH A PARTNERSHIP TO BE MORE INCLUSIVE, RESILIENT, AND SUSTAINABLE
SO EXECUTIVE METRUCK WILL KICK US OFF WITH SOME LEVEL SETTING FROM THE PORT AND THEN WE WILL ENGAGE WITH OUR PARTNERS FROM THE GREATER SEATTLE PARTNERS, WORKFORCE DEVELOPMENT COUNCIL, AND WASHINGTON TOURISM ALLIANCE
WE'LL HAVE A CHANCE FOR A DIALOGUE WITH EACH AND WE'LL WRAP UP WITH A SHORT CONVERSATION ABOUT COMMISSIONS ENGAGEMENT AND EFFORTS TO GO FORWARD IN 2021
SO WE ALL WELCOME YOU AND ASK WITHOUT FURTHER ADO FOR STEVE METRUCK TO KICK US OFF
THANK YOU PRESIDENT FELLEMAN AND GOOD AFTERNOON COMMISSIONERS AND OUR GUEST PRESENTERS
I'M PLEASED THAT WE HAVE SET ASIDE TIME TO CONTINUE OUR CONVERSATION ABOUT THE PORT OF SEATTLE'S EFFORTS TO SUPPORT REGIONAL ECONOMIC RECOVERY
TODAY WE'LL LEARN MORE ABOUT REGIONAL RECOVERY EFFORTS BEING MADE BY OUR PARTNERS
CAN I GET THE FIRST SLIDE PLEASE? JUST A SHORT SLIDE DECK HERE COMMISSIONERS
SO NEXT SLIDE PLEASE
HERE'S OUR AGENDA FOR TODAY
AS YOU CAN SEE WE'VE INVITED OUR PARTNERS INCLUDING GREATER SEATTLE PARTNERS, THE SEATTLE KING COUNTY WORKFORCE COUNCIL, AND THE WASHINGTON TOURISM ALLIANCE TO UPDATE US ON THEIR RECOVERY PLANS AND INITIATIVES WITHIN THE REGION
WE'LL HAVE TIME FOR QUESTIONS AT THE END OF EACH PRESENTATION
AFTER THOSE PRESENTATIONS WE'LL ALSO HAVE TIME TO DISCUSS THE WAY AHEAD
WE'LL REVIEW THE PORT'S DEVELOPING RECOVERY PLANS AND INITIATIVES AND A DRAFT TIMELINE FOR IMPLEMENTATION
WE LOOK FORWARD TO YOUR FEEDBACK AS WE IMPLEMENT RECOVERY INITIATIVES AND PLAN FOR 2022 BUDGET RECOMMENDATIONS
IN A MOMENT I'LL INTRODUCE OUR GUEST SPEAKERS OR ACTUALLY I'LL LEAVE THAT TO DAVE MCFADDEN TO INTRODUCE GUEST SPEAKERS BUT I WANT TO QUICKLY SET THE STAGE FOR OUR DISCUSSION THIS AFTERNOON
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COMMISSIONER FELLEMAN WAS JUST TALKING ABOUT THESE AND A LOT OF PEOPLE HAVE SEEN THESE FIGURES BEFORE BUT IT'S WORTH REPEATING
THE PORT OF SEATTLE IS A JOB GENERATING ENGINE THAT SUSTAINS THE ECONOMY OF THE REGION AND IN FACT THE STATE
SEATTLE TACOMA INTERNATIONAL AIRPORT AND RELATED BUSINESSES SUPPORT 22.5 BILLION DOLLARS IN ECONOMIC ACTIVITY
MARITIME INTERNATIONAL TRADE PUMPS AN ADDITIONAL 16.3 BILLION INTO OUR ECONOMY
OUR FIVE YEAR CAPITAL IMPROVEMENT PLAN CALLS FOR SPENDING 3.7 BILLION TO EXPAND AND UPGRADE OUR CRITICAL AVIATION AND MARITIME INFRASTRUCTURE THAT SUPPORTS ECONOMIC ACTIVITY
IN ITSELF IT CREATES MANY JOBS AND MULTIPLIES ACROSS THE REGION AND ALL THE PORT ACTIVITY SUPPORTS 121,000 JOBS
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OF COURSE THE PANDEMIC HAS HIT ALL OF OUR KEY LINES OF BUSINESS
AVIATION ACTIVITIES WERE DOWN 61%
THE NORTHWEST SEAPORT ALLIANCE SAW SHIPPING ACTIVITY DROPPED BY 12%
OUR ENTIRE 2020 CRUISE SEASON AND ITS VALUE OF 26,000,000 DOLLARS WAS CANCELED
AND SO WE WENT THROUGH AS WE WENT THROUGH THE YEAR THAT WAS 2020 CONTINUING WE HAD TO ADOPT A NEW BUDGET WHICH THE COMMISSION APPROVED IN THAT GOING FORWARD AND DID OUR REDUCTIONS AND MADE REALLY IMPORTANT MOVES TO CONSERVE OUR FUNDS IN 2020
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IT'S ALMOST BEEN A YEAR NOW SINCE OUR WORLD CHANGED
WHO WOULD HAVE IMAGINED THE IMPACT THE PANDEMIC HAD ON OUR LIVES, OUR COMMUNITIES, AND PORT OPERATIONS
I'M PROUD OF THE ADAPTATIONS AND SACRIFICES THAT WE MADE
YOU PROVIDED STRONG LEADERSHIP FROM THE BEGINNING
YOUR RECOVERY MOTION IN APRIL SET THE STAGE FOR EQUITABLE RELIEF AND RECOVERY EFFORTS ACROSS THE PORT
BUILDING STRONG COMMUNITIES MEANS MORE THAN CONCRETE AND STEEL
IT ALSO MEANS ENGAGING WITH RESIDENTS AND COMMUNITIES TO SUPPORT TOURISM, WORKFORCE DEVELOPMENT, SUSTAINABILITY, AND THE ENVIRONMENT, AND THE ARTS
BY OPERATING OUR GATEWAYS SAFELY, BUILDING CAPITAL PROJECTS, AND PARTNERING WITH COMMUNITY WE SUPPORTED OUR EMPLOYEES, OUR TENANTS, AND OUR NEAR PORT COMMUNITIES
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I AM PLEASED THAT WE'VE CENTERED OUR EFFORTS AROUND EQUITY
WE NEED THIS TO MAKE SURE THAT THE HELP IS GETTING TO OUR MOST IMPACTED COMMUNITIES
I THINK YOU'LL HEAR A STRONG FOCUS ON EQUITY FROM OUR PARTNERS IN THE PRESENTATION TODAY AS WELL
HOW WE BUILD BACK IS IMPORTANT AND WE'LL MAKE SURE OUR COMMITMENT TO EQUITY ANCHORS PORT RECOVERY INITIATIVES
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SO I'D LIKE TO TURN THE PROGRAM OVER TO OUR DISTINGUISHED GUESTS
WE APPRECIATE THEIR TIME TODAY
I'D LIKE TO ASK DAVE MCFADDEN, MANAGING DIRECTOR OF THE ECONOMIC DEVELOPMENT DIVISION TO INTRODUCE OUR PANEL MEMBERS AND MODERATE THE DISCUSSION
DAVE? YOU'RE ON MUTE
THANK YOU
SORRY ABOUT THAT
GOOD AFTERNOON COMMISSIONERS, EXECUTIVE DIRECTOR METRUCK
REALLY LOOKING FORWARD TO THE CONVERSATION THIS AFTERNOON
A VERY IMPORTANT TOPIC
I WAS JUST READING THE PAPER OVER THE LAST FEW DAYS AND JUST STRUCK BY HOW MUCH IS IN THE NEWS AROUND THIS CONVERSATION RIGHT NOW FROM PANDEMIC RESTAURANT CLOSURE PRODUCED A LOT OF USED EQUIPMENT
MILLIONS OF JOBS ARE NOT COMING BACK
DOWNTOWN SEATTLE FACES A LONG ROAD TO RECOVERY
AND I FOUND THAT ONE PARTICULARLY INTERESTING BECAUSE IT CITED THE LOSS OF TOURISM AND THE LACK OF CRUISE AND HOW HARD AN IMPACT IT IS ON THE DOWNTOWN WATERFRONT BUSINESSES
SO A VERY IMPORTANT DISCUSSION FOR US AND IT'S MY PLEASURE TO MODERATE THE PANEL AND I'M GOING TO GO RIGHT AHEAD AND START THE INTRODUCTIONS
FIRST AND FOREMOST MY PLEASURE TO INTRODUCE BRIAN MCGOWEN
HE'S THE PRESIDENT CEO OF GREATER SEATTLE PARTNERS
HE STARTED HIS CAREER IN ECONOMIC DEVELOPMENT IN CALIFORNIA
IT THEN GRAVITATED TO WORK FOR FORMER GOVERNOR LOCKE UNDER THE DEPARTMENT OF COMMERCE WHILE HE WAS AT THE ECONOMIC DEVELOPMENT ADMINISTRATION
FROM THERE HAD MANY SUCCESSFUL YEARS IN ATLANTA UNTIL WE FOUND HIM AND BROUGHT HIM OUT HERE TO LEAD THE GREATER SEATTLE PARTNERS, A NEW REGIONAL ECONOMIC DEVELOPMENT ORGANIZATION SPANNING SNOHOMISH, KING, AND PIERCE COUNTIES
WITH HIM TODAY IS RYAN DONNAHUE
RYAN IS A NON RESIDENT FELLOW WITH THE BROOKINGS INSTITUTE
BRIAN HAS HIRED HIM SPECIFICALLY TO PUT AN EQUITY LENS ON THIS REGIONAL ECONOMIC RECOVERY PLAN AND SO WITH THAT BRIAN THE SHOW IS YOURS
WELCOME
THANK YOU
THANK YOU VERY MUCH
I APPRECIATE THAT INTRODUCTION
I'M VERY GRATEFUL FOR THE TIME YOU'RE GIVING ME TODAY
I WANT TO SAY GOOD AFTERNOON TO THE COMMISSIONERS AND DIRECTOR METRUCK
STEVE IT'S BEEN A WHILE SINCE I'VE SEEN YOU
I MISSED OUR LUNCHES TOGETHER BUT WE'RE SUPER EXCITED ABOUT SHARING WITH YOU THE STATUS OF OUR ECONOMIC RECOVERY FRAMEWORK FOR THE REGION SOMETHING WE'VE BEEN WORKING ON FOR A GOOD SIX MONTHS NOW
BUT I ALSO WANT TO TAKE THIS OPPORTUNITY WHILE I HAVE YOU ALL HERE TO THANK THE PORT FOR ITS CONTINUED SUPPORT OF GSP
IN PARTICULAR THE LEADERSHIP OF COMMISSIONER BOWMAN AND COMMISSIONER CALKINS AND STEVE AND BOOKDA BUT ESPECIALLY YOU DAVE
YOU'VE BEEN JUST SUCH A GREAT FRIEND AND SUPPORTER AS I WAS TRYING TO GET MY LEGS UNDER ME HERE
I APPRECIATE YOU ALWAYS BEING THERE FOR ME
SO I'M GOING TO START BY GIVING A LITTLE BACKGROUND AS TO HOW WE ENDED UP LEADING THIS EFFORT AND WHY IT'S SO IMPORTANT
I'LL THEN GIVE YOU THE PREMISE BY WHICH WE APPROACH THE FRAMEWORK OR CREATING THE FRAMEWORK AND WHAT THE BUSINESS CASE IS FOR THAT APPROACH AND THEN I'LL SHOW YOU THE CURRENT STATUS AND A SAMPLE OF WHAT WILL SOON BE THE FINAL PRODUCT
BUT JUST KEEP IN MIND WE'RE STILL RECEIVING INPUT FROM THE TASK FORCE OF WHICH THERE'S OVER 200 PEOPLE SO IT'S STILL A WORK IN PROGRESS AND AS MENTIONED I HAVE RYAN WITH ME WHO IS REALLY THE BRAINS BEHIND THIS WORK AND HE'S HERE TO ANSWER THE HARD QUESTIONS
SO WE CAN START THE PRESENTATION
LET'S GO TO THE NEXT SLIDE PLEASE
SO BACK IN APRIL OR SO WHEN THE WORLD WAS RUNNING OFF THE TRACKS WE WERE LOOKING AROUND AT A LOT OF OUR SISTER ORGANIZATIONS FOCUSED ON HEALTH AND SAFETY AND PPP
ORGANIZATIONS LIKE YOURS AND OTHERS
AND ALL APPROPRIATELY FOCUSED ON MITIGATING THE SHORT TERM IMMEDIATE EFFECTS OF THE PANDEMIC AND BEING AN ENTITY THAT DIDN'T HAVE GRANTS TO GIVE OUT WE THOUGHT IT WOULD BE A GOOD OPPORTUNITY FOR US TO FOCUS ON LONG TERM ECONOMIC RECOVERY
SO AT THAT POINT IF YOU REMEMBER I DON'T THINK ANYBODY HAD A CLUE WHAT WE WERE IN FOR BUT WHAT WE DID KNOW WAS THAT THE LOSSES WOULD BE DEEP AND THAT IT WOULD TAKE MANY YEARS TO GET BACK WHAT WE LOST AND THAT ONCE WE PIVOTED TOWARDS RECOVERY IT WOULD BE COMPETITIVE MEANING OTHER REGIONS IN AMERICA ARE GOING TO TRY TO GAIN BACK THEIR LOSSES AS WELL AND OUR REGION HAS A BIG TARGET ON ITS BACK BECAUSE WE PUNCH ABOVE OUR WEIGHT
WE CREATE A LOT OF JOBS AND WE'RE ALREADY IN FACT SEEING SOME OF OUR COMPETITIVE ORGANIZATIONS TARGETING OUR REGION TO TRY TO KIND OF STEAL JOBS FROM US
BUT WE ALSO KNEW THAT IF WE DIDN'T WORK TOGETHER AS A REGION THAT WOULD SLOW OUR ECONOMIC RECOVERY
WE ALSO KNOW THAT THE ECONOMY THAT EMERGED FROM THE PANDEMIC WOULD NOT BE THE SAME AS THE ONE THAT WENT INTO IT
AS I MENTIONED THE JOB LOSSES WERE GOING TO BE DEEP WHICH MEANT THAT THERE WAS GOING TO BE SIGNIFICANT WORKFORCE CHALLENGES WHICH MARIA IS REALLY FOCUSED ON
WE KNEW THERE'D BE MARKETING, MESSAGING, BRANDING ISSUES
AS A MATTER OF FACT I WAS ON A CALL THIS MORNING A LOT OF CITIES REGIONS AROUND AMERICA ARE NOW PREPARING FOR THE ECONOMIC RECOVERY AND REALLY TRYING TO FIGURE OUT WHAT THEIR MESSAGE IS TO THE WORLD TO ADJUST TO WHATEVER MIGHT BE THE NEW NORMAL
BUT THE BIGGEST POINT IS THAT WE ALL KNOW THAT THE ECONOMY WASN'T WORKING FOR EVERYONE PRE PANDEMIC AND SO THIS JUST REALLY KIND OF HIGHLIGHTED SOME OF THE FUNDAMENTAL WEAKNESSES THAT WERE IN THE ECONOMY
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SO AS WE APPROACHED THIS WORK WE KNEW AT THE OUTSET THAT WE WANTED TO FOCUS ON MAKING SURE THAT THIS WAS AN EQUITABLE RECOVERY AND ACTUALLY WE STOLE THIS FROM BOOKINGS BUT WE USE THIS AS PRINCIPLES FOR HOW WE APPROACH THE WORK
ONE WAS THAT WE WANTED TO MAKE SURE WE SET SPECIFIC REGIONAL GOALS TO INCREASE PROSPERITY AND RACIAL EQUITY
SO THIS ISN'T AN EXERCISE IN THE THINGS THAT WE SHOULD DO
IT'S GOING TO BE THE THINGS THAT WE'RE GOING TO DO AND WE'RE GOING TO BE ABLE TO MEASURE THE RESULTS OF THE WORK THAT WE DO
WE ALSO KNEW THAT IT NEEDED TO BE HOLISTIC SO WE NEEDED TO LOOK ACROSS SECTORS PUBLIC, AND PRIVATE, GOVERNMENT, NONPROFIT
WE NEEDED TO LOOK AT ISSUES OF WORKFORCE AND TRANSPORTATION AND MAKE SURE THAT WE WERE REALLY LOOKING AT THIS FROM A HOLISTIC PERSPECTIVE
AND THE LAST POINT THERE IS WE KNEW THAT THERE WOULD NEED TO BE NEW INSTITUTIONAL COALITIONS THAT WOULD NEED TO BE CREATED TO DRIVE THAT CHANGE AND I'M HAPPY TO SAY THAT SIX MONTHS LATER WE'VE REALLY STUCK TO A LOT OF THESE PRINCIPLES
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SO THE KEY GOALS HERE I WANT TO EMPHASIZE IS THAT THIS IS A REGIONAL PLAN
THIS IS NOT A KING COUNTY PLAN
THIS IS THE NSA REPRESENTING 4,000,000 PEOPLE IN THREE COUNTIES
AND THE OTHER POINT I WANT EMPHASIZE IS THIS IS NOT A GREATER SEATTLE PARTNERS PLAN
I KIND OF LOOK AT IT AS WE'RE YOUR UBER DRIVER
WE'RE DRIVING THE CAR
YOU TELL US
WE HAVE PARTNERS WHO ARE OVER THE REGION WHO ARE TELLING US WHERE TO GO AND WHERE TO STOP BUT WE'RE HOPING AT THE END OF THE DAY EVERYBODY ALL OF OUR SISTER PARTNER ORGANIZATIONS SEE THIS AS THEIR PLAN AS WELL NOT JUST ESP'S PLAN
THE SECOND ONE IS THAT IT'S A FRAMEWORK MEANING WE WANT TO BUILD A FRAMEWORK BY WHICH OTHER ORGANIZATIONS CAN KIND OF ADD PIECES AND PARTS TOO
SO WE SPECIFICALLY DESIGNED IT TO MAKE SURE THAT IT WASN'T A TOP DOWN DRIVEN PROCESS SO WE WANTED TO SET THE FRAMEWORK FOR ECONOMIC RECOVERY INVITE OTHER PARTNER ORGANIZATIONS TO COME IN AND CREATE THEIR OWN KIND OF PLANS AND STRATEGIES ON HOW THEY CAN SUPPORT SOME OF THE GOALS THAT WE'VE SET OUT
COLLECTIVELY DRIVE INCLUSION AND EQUITY
I TALKED ABOUT THAT
ASPIRATIONAL
THIS IS THE OPPORTUNITY AND IT'S PROBABLY AN OVERUSED TERM JUST LIKE YOU'RE ON MUTE BUT THE IDEA IS TO BUILD IT BACK BETTER RIGHT SO WE WANT TO MAKE SURE THAT WE'RE USING THIS AS AN OPPORTUNITY A FOCUSING EVENT TO KIND OF CHANGE OUR TRAJECTORY AND THE TRAJECTORY THAT WE WERE ON I OFTEN SAY WAS THE SAN FRANCISCO TRAJECTORY OF CREATING AN EXCLUSIVE ECONOMY
SO WE NOT ONLY WANT TO RECOVER BUT WE WANT TO MAKE SURE WE BUILD IT BACK BETTER THAN IT WAS
WE ALSO WANT TO MAKE SURE THAT THEY WERE ACTIONABLE
THIS IS AN ACTION PLAN THAT WE WERE IMPLEMENTING AND WE KNEW- WE WOULD KNOW WHETHER OR NOT WE WERE MOVING THE NEEDLES ON THINGS
AND THE LAST POINT IS JUST THE CRITICALITY OF MAKING SURE THAT THERE WAS PRIVATE SECTOR LEADERSHIP AT THE TABLE AND ENGAGEMENT AND ULTIMATELY DOLLARS TO HELP SUPPORT SOME OF THE INITIATIVES THAT WILL COME OUT OF THIS
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SO INITIALLY THIS IS HOW WE STRUCTURE THE TASK FORCE
WE HAVE- WE CURRENTLY HAVE THREE CO CHAIRS BETSY CABWALTER FROM US BANK, GOVERNOR LOCK, AND AARON WOODARD FROM TACOMA
INITIALLY WE HAD SIX WORKING GROUPS AND YOU CAN SEE HERE DAVE MCFADDEN WAS THE CO CHAIR OF ONE OF THEM BUT A VERY BROAD GROUP OF PEOPLE
I WAS SAYING EARLIER BEFORE THAT WE STARTED THE CALL THAT WE WORKED VERY HARD TO MAKE SURE THAT WE HAD PUBLIC AND PRIVATE AND WE HAD GOVERNMENT AND WE HAD GEOGRAPHIC EQUITY AND WE HAD MEN AND WOMEN AND PEOPLE OF COLOR
WE HAD A BIG SPREADSHEET AND WE WERE COUNTING NUMBERS TO MAKE SURE THAT THIS WAS TRULY AN INCLUSIVE PROCESS AND THERE'S OVER- I THINK WE'RE UP TO 250 PEOPLE WHO HAVE PARTICIPATED IN THIS WORK THUS FAR
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SO AT THIS POINT IN THE PROCESS WE'VE NOW MORPHED SO WE HAD THOSE SIX WORKING GROUPS WE NOW HAVE THESE FOUR
SO THIS IS AS- WE WRAP THE WORK UP IN THE NEXT TWO MONTHS WE'RE REALLY KIND OF FOCUSING ON PRIORITIZING AND WE'VE COME DOWN TO KIND OF FOUR KEY AREAS THAT WE NEED TO FOCUS ON AND WE'VE CREATED METRICS AROUND YOU AS WELL WHICH I'LL SHARE WITH YOU IN A MOMENT
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THE TIMELINE I MENTIONED WE STARTED TALKING ABOUT THIS BACK IN APRIL THE WORK REALLY GOT STARTED IN EARNEST IN JUNE
I'M NOT GOING TO GO THROUGH ALL OF THESE
JUST SHOWING YOU WE DID A LOT OF WORK
A LOT OF TASK FORCE MEETINGS
THIS IS NOT EVEN HALF OF IT BUT WE'RE LOOKING TO WRAP THIS WORK UP IN APRIL BUT WE'LL HAVE THE RECOVERY FRAMEWORK COMPLETED AND ENDORSED AND READY FOR IMPLEMENTATION
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SO THE PROCESS OVERVIEW VERY QUICKLY STARTING FROM THE BOTTOM
IN THE FALL WE WORKED VERY HARD ON THIS EXPLORATION ANALYSIS
WE HIRED [INAUDIBLE] FROM CAI TO HELP US WITH THIS WORK
WE DID INTERVIEWS AND WORK GROUPS AND SURVEYS AND WE IDENTIFIED 150 PLUS OPPORTUNITIES FOR ACTION SO SPECIFIC THINGS THE REGION CAN DO
NOW CLEARLY THAT'S TOO MANY AND SO THE REST OF THE PROCESS BECAME KIND OF A WHITTLING DOWN PROCESS TO FIGURE OUT WHICH THINGS ARE WE GOING TO ACTUALLY FOCUS ON THAT WE CAN DO WELL
WE COMPLETED THE PROBLEM DEFINITION IN JANUARY
I'M GOING TO SHARE WITH YOU THE METRICS NOW THAT WE'RE ALMOST COMPLETE I WOULD SAY
WE'RE STILL TWEAKING AND LOOKING AT- LITERALLY THIS IS CHANGING ALMOST EVERY DAY rYAN SAYS OFTEN
AND THEN ULTIMATELY WE'LL IDENTIFY SIGNATURE INITIATIVES THAT WILL HELP ACHIEVE AND TRACK TOWARDS THOSE METRICS AND THOSE GOALS THAT WE'RE SETTING OUT
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SO A COUPLE OF THINGS
WE OBVIOUSLY- RECOVERY MUST BE INCLUSIVE
I MADE THAT POINT BUT THE THESIS HERE IS THE ECONOMIC RECOVERY WILL BE SLOW AND INCOMPLETE IF ALL PEOPLE IN THE GREATER SEATTLE REGION DO NOT HAVE THE OPPORTUNITY TO PROSPER
SO THIS FIRST POINT HERE INCLUSION WILL DRIVE GROWTH
SO JUST BY CLOSING RACIAL AND GENDER DISPARITIES AND EMPLOYMENT INCOME THAT WOULD ADD 50,000,000,000 DOLLARS TO OUR ECONOMY
SO TO PUT THAT INTO PERSPECTIVE OUR ECONOMY IS CURRENTLY THE TENTH LARGEST ECONOMY IN THE UNITED STATES FOR LARGE METROPOLITAN AREAS
BY ADDING 50,000,000,000 DOLLARS THAT WOULD MOVE US UP TO THE EIGHTH LARGEST ECONOMY IN THE UNITED STATES AND THAT IS NOT NECESSARILY JUST BY ATTRACTING NEW INVESTMENT
THAT'S BY GETTING OUR OWN TALENT THAT'S ALREADY HERE IN THIS REGION MORE ACTIVELY AND GAINFULLY PARTICIPATING IN THE ECONOMY
INCLUSION WILL RAISE WAGES FOR EVERYONE
A 10% INCREASE IN FEMALE LABOR PARTICIPATION MEANS 5% PLUS MEDIUM WAGE INCREASE FOR MEN AND WOMEN
WE SHOULDN'T HAVE TO SAY THESE THINGS
INCLUSION WILL CATALYZE INNOVATION
OBVIOUSLY COMPANIES THAT ARE MORE INCLUSIVE ARE MORE PROFITABLE AND INCLUSION GENERATES MORE HIGH GROWTH STARTUPS SO ON THAT ALONE JUST BY CLOSING RACE AND GENDER DISPARITIES OF HIGH GROWTH FIRMS THAT WOULD ADD 6,000 MORE BUSINESSES TO OUR REGION'S ECONOMY
SO AGAIN USING VALUE THAT IS ALREADY HERE ALREADY IN THE REGION AND JUST EMPLOYING IT BETTER
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SO I BRAG OFTEN ABOUT HOW GREAT WE ARE AND A LOT OF THINGS BUT THIS PROCESS HAS REALLY CAUSED US TO LOOK AT THE FACT THAT THERE WERE SOME SERIOUS UNDERLYING WEAKNESSES IN OUR ECONOMY AND CRISES LIKE THIS TEND TO SHINE A LIGHT AND A MAGNIFYING LENS ON A LOT OF THOSE THINGS SO THERE WAS A LACK OF GOOD JOBS AND NEW BUSINESSES IN OUR REGION
SO WE HAD 860,000 PEOPLE OUT OF WORK OR IN LOW WAGE JOBS THROUGHOUT THE REGION
THAT'S A HUGE NUMBER CONSIDERING THIS 4,000,000 PEOPLE WHO LIVE IN THIS REGION BUT THIS OTHER STATISTIC WAS SURPRISING A 13% DECLINE IN JOBS FROM NEW BUSINESSES
SO JUST IN COMPARISON DURING THAT SAME TIME PERIOD DENVER AND AUSTIN HAD GAINS OF 12 AND 35% SO THERE'S SOMETHING SYSTEMICALLY WRONG THAT WE'RE NOT STARTING NEW BUSINESSES
THAT'S NOT GOOD FOR LONG TERM SUSTAINABLE ECONOMIC GROWTH
AND THE SECOND POINT IS THE FAILURE TO REALIZE THE POTENTIAL OF DIVERSE TALENT
SO 46% OF THE EMERGING WORKFORCE ARE PEOPLE OF COLOR AND YOU CAN SEE THE STATISTICS HERE
WE'RE JUST NOT USING THE TALENT THAT WE HAVE CREATED WITHIN OUR REGION TO CREATE BUSINESSES OR TO TAKE JOBS AT SOME OF OUR GREAT FIRMS SO WE HAVE TO DO BETTER AT THESE THINGS IF WE WANT TO GROW OURSELVES OUT OF THIS CRISIS
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SO THE ROLE OF THE TASK FORCE WAS NUMBER ONE WE KNEW WE WOULD NEED A BOLD REGIONAL RESPONSE AND I JUST WANT TO REALLY EMPHASIZE REGIONAL BECAUSE ECONOMIES DON'T WORK WITHIN THE LITTLE LINES WE DRAW ON MAPS SO IT WAS CRITICAL THAT WE WORK TOGETHER AS A REGION AS A THREE COUNTY REGION
WE ALSO KNEW THAT FUNDERS WOULDN'T ORGANIZE AND INVEST AT SCALE WITHOUT A COMPELLING AGENDA SO WE WORKED VERY HARD IN BUILDING THE BUSINESS CASE WITH MEASURABLE OUTCOMES SO THAT AGAIN WE WOULD KNOW IF WE'RE MOVING THE NEEDLE ON THINGS
AND THE BIGGEST RISK IS THAT WE DO AS I MENTIONED EARLIER HAVE THIS KIND OF MOMENT IN HISTORY A TRANSFORMATIVE MOMENT TO MAKE CHANGE BUT A LOT OF REGIONS SQUANDER OPPORTUNITIES LIKE THIS AND WE'VE ALREADY SEEN IT
A COUPLE OF REGIONS HAVE ALREADY COMPLETED THEIR REGIONAL ECONOMIC RECOVERY PLANS AND THEY'RE COMING OUT WITH SMALL PROJECTS
THEY'RE BALCONIZING
DIFFERENT COUNTIES DOING DIFFERENT THINGS
NOT WORKING TOGETHER
AND THAT'S THE PERFECT WAY TO ALLOW STATUS QUO TO RETURN
SO WE WANTED TO DEFINE THE PROBLEM AND CLEARLY DEFINE THE OPPORTUNITY AND WE'VE EVEN TAKEN A STEP FURTHER AND DETERMINE WHAT WOULD COST TO ACTUALLY EXECUTE ON SOME OF THE INITIATIVES SOME OF THE METRICS IN THIS PLAN AND WE WANTED TO MAKE SURE THAT WE WERE IDENTIFYING PROJECTS- GOOD PROJECTS AND INITIATIVES THAT WERE EITHER EXISTING THAT COULD BE SCALED BUT ALSO OPPORTUNITIES FOR CREATING SOMETHING NEW
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SO THIS IS THE MONEY SHOT HERE
SO WE KNOW THAT THERE'S MORE THAN 10% OF PEOPLE OUT OF WORK IN THIS REGION SO WHAT WE DID IS WE LOOKED AT WHICH REGIONS WERE BEST PERFORMING IN CERTAIN METRICS
SO AT THE VERY BOTTOM LINE HERE IN EACH OF THE COLUMNS YOU'LL SEE MINNEAPOLIS WAS ACTUALLY DOING REALLY WELL
SO IN ORDER FOR US TO DO AS WELL AS MINNEAPOLIS OR BETTER WHICH IS DOING BETTER THAN ANY OTHER REGION IN AMERICA WE WOULD NEED TO CONNECT 70,000 PEOPLE TO PROMISING JOBS
AND YOU CAN GO THROUGH THE NEXT THREE COLUMNS AND WE APPLIED THE SAME LOGIC TO EACH OF THOSE THINGS BUT WE HAVE 50,000- WE WOULD NEED TO ADD 50,000 PEOPLE IN LOW WAGE JOBS JUST TO CATCH UP TO WHERE HARTFORD IS
I'M NOT SAYING WE STOP THERE BUT IN ORDER TO BE THE BEST IN AMERICA AT THESE THINGS THOSE ARE THE NUMBERS WE NEED TO TARGET
UNDER EMPLOYED THE NUMBER IS 60,000
LA IS ACTUALLY DOING A LOT BETTER THAN US IN THAT MEASURE AND THEN THE GROWTH OF ENTREPRENEURS
I TALKED EARLIER ABOUT OUR REGION FOR SOME REASON IS NOT CREATING AS MANY NEW BUSINESSES AS OUR COMPETITOR REGIONS SO WE WOULD NEED TO CREATE 4,000 NEW FIRMS JUST TO CATCH UP WITH OUR NEXT BEST REGION
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SO THOSE NUMBERS AT THE TOP ARE VERY LARGE NUMBERS AND WE'VE BEEN VERY DELIBERATE ABOUT NOT SETTING GOALS THAT WOULD FRUSTRATE PEOPLE GOALS THAT WOULD BE TOO HIGH TOO HARD SO WE BROKE THEM DOWN
OKAY DAVE SORRY I SEE THREE MINUTES LEFT
RIGHT OKAY SO WE BROKE THEM DOWN INTO INITIATIVE METRICS SO OF THOSE 70,000 PEOPLE OUT OF WORK IN ORDER TO REALLY KIND OF DO THIS RIGHT WE WOULD NEED TO FOCUS ON GETTING 4,500 YOUNG WOMEN OF COLOR CONNECTED TO PROMISING JOBS
THAT'S NOT TO SAY WE'RE EXCLUDING ANYBODY ELSE WE'RE JUST SAYING ACROSS THE BOTTOM THEY'RE THE HARDEST POPULATIONS TO SERVE
IF WE CAN SERVE THOSE POPULATIONS WE CAN SERVE ALL POPULATIONS NUMBER ONE
NUMBER TWO, THESE WERE THE POPULATIONS THAT WERE MOST ADVERSELY AFFECTED BY THE PANDEMIC
SO IF YOU SAW THE NUMBERS THAT CAME OUT OF WASHINGTON DC IN DECEMBER THEY'RE REFERRING TO THIS AS A RECESSION THAT IS AFFECTING WOMEN MORE THAN ANYONE SO IF WE DON'T ADDRESS THOSE NUMBERS AT THE BOTTOM WE WILL EMERGE FROM THIS PANDEMIC MORE INEQUITABLE THAN WE WERE BEFORE
NEXT SLID.E SO THIS IS MY LAST SLIDE SO THIS IS A VERY ROUGH CONSTRUCT OF WHAT WE WOULD LIKE TO SEE AND DON'T JUDGE BY THE GRAPHICS WE'RE WORKING ON MAKING IT LOOK NICER AND BETTER AND FILLING IN THE BLANKS IT'S STILL A WORK IN PROGRESS
BUT YOU CAN SEE FOR EACH OF THOSE METRICS- SO THERE'S EIGHT METRICS THERE
THE HORIZON GOAL, THE INITIATIVE METRIC, AND THEN WHAT IT IS
WE WANT TO IDENTIFY A CONVENER, A CONVENING ORGANIZATION THAT WILL BUILD A COALITION OF ORGANIZATIONS THAT WILL LOOK TO IDENTIFY, COORDINATE, OR CREATE NEW INITIATIVES TO HELP ACHIEVE THOSE NUMBERS .SO AGAIN THIS ISN'T ABOUT NECESSARILY CREATING NEW ORGANIZATIONS OR NEW INITIATIVES
THERE'S A LOT OF REALLY GREAT EXISTING PROGRAMS THAT MIGHT NEED TO BE SCALED UP
WE'VE TALKED A LOT ABOUT YEAR UP
WE LOVE THE ORGANIZATION AND WHAT THEY DO ACROSS THE UNITED STATES BUT THE COLLECTIVE IMPACT THEY'RE HAVING IN A REGION OF 4,000,000 PEOPLE IS VERY SMALL SO WE COULD JUST SCALE THAT UP AND DIRECT RESOURCES TOWARDS THAT, WE COULD GET BETTER OUTCOMES
SO THIS IS THE PROCESS HERE RIGHT NOW
WE'RE REALLY FOCUSING FOR THE NEXT MONTH AND A HALF REALLY FINALIZING THE METRICS AND WE'RE TWEAKING SOME THINGS BUT THE FOCUS IS TO FILL IN THIS CONSTRUCT AND THEN WE WILL BEGIN THE PROCESS OF IMPLEMENTATION HOPEFULLY IN APRIL
SUPER
THANKS SO MUCH BRIAN
I'D LIKE TO TURN IT BACK OVER TO OUR COMMISSION CLERK MICHELLE HART FOR QUESTIONS FROM THE COMMISSIONERS
MICHELLE? THANK YOU DAVE
THROUGH COMMISSION PRESIDENT FELLEMAN, WOULD YOU LIKE ME TO RUN THROUGH THE ROLE AND I WILL START THAT NOW BEGINNING WITH COMMISSIONER BOWMAN
THIS IS FOR OPEN DIALOGUE
WE HAVE ABOUT 15 MINUTES FOR THIS SEGMENT
I DON'T HAVE ANY QUESTIONS OR COMMENTS
I'VE BEEN HONORED TO WORK WITH BRIAN AND THE REST OF THE TEAM FOR THE LAST COUPLE OF YEARS ON THIS AND THANK YOU FOR INCLUDING ME PERSONALLY ON SOME OF THE WORKING GROUPS
I THINK IT'S GREAT WORK
I'M EXCITED ABOUT THE EVENTUAL OUTCOMES
AS I'VE SAID I THINK THAT THE FOCUS ON EQUITY IS CRITICALLY IMPORTANT AND I THINK WE NEED TO FIGURE OUT WHERE EXACTLY WE'RE GOING SO I THINK WE'RE ALL KIND OF EAGER TO GET TO THAT END POINT
I DON'T WANT TO RUSH IT BUT BRIAN I THINK YOU'VE DONE JUST AMAZING WORK IN PIVOTING GREATER SEATTLE PARTNERS TO GOSH WHEN I STARTED ON THE BOARD IT WAS ABOUT ECONOMIC EXPANSION AND NOW IT'S ABOUT ECONOMIC RECOVERY AND IT'S A MUCH DIFFERENT JOB THAN THE ONE THAT YOU SIGNED UP FOR QUITE FRANKLY BUT YOU'VE DONE A GREAT JOB
I'M PROUD OF THE PORT OF SEATTLE'S CONTINUED SUPPORT AND I WANT TO ECHO YOUR COMMENTS ABOUT DAVE MCFADDEN'S GREAT WORK
DAVE HAS BEEN REALLY OUR SCHOLAR IN BRINGING ALL OF OUR RESOURCES AT THE PORT TOGETHER
OKAY SORRY
THANK YOU
THANK YOU COMMISSIONER BOWMAN
COMMISSIONER CALKINS
YEAH THANK YOU BRIAN AND RYAN FOR A GREAT PRESENTATION AND IT'S BEEN A REAL PLEASURE GETTING TO WORK WITH YOU GUYS AS WELL THROUGH GSP
ONE OF THE THINGS THAT HAS BECOME APPARENT TO ME FIRST TIME AS AN ELECTED OFFICIAL EXPERIENCING A RECESSION IS THAT IN SPITE OF ALL OF OUR BEST INTENTIONS THERE IS A TENDENCY AMONG CIVIC LEADERSHIP AND BUSINESS LEADERSHIP TO FOLLOW THE PATH OF LEAST RESISTANCE WHEN WE'RE LOOKING FOR SOLUTIONS AND SO IT'S OFTEN THE INGRAIN PATHWAYS THAT WE'VE USED IN THE PAST OR THINGS THAT ALLOW US TO YOU KNOW SKIRT COMMUNITY ENGAGEMENT
IT'S A WHOLE LOT EASIER TO CALL ONE CEO WHO HAS 10,000 EMPLOYEES THAN TO CALL 10,000 SOLE PROPRIETORS IN SPITE OF THE FACT THAT THEY'RE BOTH RESPONSIBLE FOR 10,000 JOBS IN OUR REGION
SO I'VE BEEN REALLY WRESTLING WITH HOW DO WE CREATE AN ECONOMIC RECOVERY PLAN THAT IS SORT OF MODELED ON THAT PERCOLATE UP IDEA RATHER THAN THE TRICKLE DOWN
HOW DO WE REACH OUT TO THE SOLE PROPRIETORS AND I THINK IT'S ESPECIALLY IMPORTANT AS WE TALK ABOUT EQUITY BECAUSE WE KNOW THAT THE FURTHER UP THE SORT OF BUSINESS SIZE PYRAMID WE GO THE LESS DIVERSE WE GET IN TERMS OF OWNERSHIP
THE MOST DIVERSE LEVEL IS THAT BASE OF THE PYRAMID, VERY SMALL BUSINESS UP TO 25 EMPLOYEES
AND SO THAT THEN CORRESPONDS WITH THE NUMBERS THAT WE'VE LEARNED AROUND THE DISPARATE IMPACT OF THE PANDEMIC THAT AS YOU DESCRIBE THIS IS A SHE SESSION WHERE TONS OF WOMEN HAVE LEFT THE WORKFORCE OR ABANDONED BUSINESSES BECAUSE OF NECESSITY
SOMEBODY'S GOT TO BE HOME WITH THE KIDS OR THE BUSINESSES ARE COMPELLED TO CLOSE BECAUSE OF SAFETY PROTOCOLS AS ISSUED BY THE GOVERNOR, THE PRESIDENT
AS I LOOK AT THESE INITIATIVES AND AS YOU BEGIN TO SUSS THOSE OUT I THINK THE VIEWPOINT THAT I'M GOING TO TRY TO PUT TO IT IS WHICH OF THESE ARE MOST LIKELY TO BE THAT KIND OF PERCOLATE UP MODEL RATHER THAN A TRICKLE DOWN AND I ALSO THINK THAT SOMETHING I REALLY APPRECIATE THAT I WANT TO TIP THE HAT TO COMMISSIONER STEINBRUECK
ONE OF THE THINGS THAT HE'S TAUGHT ME OVER THE LAST THREE YEARS IS TO REALLY THINK ABOUT ECONOMIC DEVELOPMENT
THE KEY METRIC IN THAT IS HOW MANY LIVING WAGE JOBS DOES SOMETHING PRODUCE
NOT OVERALL BUSINESS REVENUES, NOT HOW MUCH TOTAL ECONOMIC ACTIVITY IN A REGION, BUT REALLY HOW MANY LIVING WAGE JOBS DOES THIS CREATE FOR OUR REGION BECAUSE THE END OF THE DAY THAT'S ALL THE ECONOMY IS FOR IS TO MAKE SURE WE HAVE FOOD ON OUR TABLE, ROOF OVER AHEAD, AND WE DO THOSE THROUGH WELL PAYING JOBS
IT'S ESPECIALLY WHY I APPRECIATE THESE NUMBERS YOU HAVE PUT IN THE INITIATIVE AND HOW YOU'VE BROKEN THEM DOWN
IN FACT THE FIRST TIME I HEARD THIS PRESENTATION I THINK IT WAS A COUPLE OF MONTHS AGO AT A GSP MEETING
MY IMMEDIATE PROBLEM SOLVING INSTINCT WAS TO SAY ALL RIGHT HOW MANY OF THOSE CAN WE ASSIGN TO THE PORT OF SEATTLE AND LET'S GET GOING RIGHT
BUT I ALSO RECOGNIZE THAT THAT FALLS RIGHT BACK INTO THAT PATH OF LEAST RESISTANCE
SURE WE'LL CARVE OUT OUR LITTLE NICHE AND GRAB THE ONES THAT ARE EASIEST FOR US TO ADDRESS AND INSTEAD I LOVE THIS COMPREHENSIVE FOUR COUNTY APPROACH WHERE WE'RE REALLY LOOKING AT OUR THREE COUNTY APPROACH WE'RE REALLY LOOKING AT THE THE SCOPE OF THAT INNER RELATIONSHIP BETWEEN PRIVATE SECTOR NONPROFIT AND GOVERNMENT AGENCIES ALL TRYING TO WORK TOGETHER TO RESOLVE THIS
SO APPRECIATE THE WORK
I KEEP THINKING ABOUT FIVE ATTRIBUTES THAT I'M LOOKING FOR IN A PLAN THAT ADDRESSES ECONOMIC RECOVERY THAT IT IS TARGETED TO THOSE WHO ARE HARDEST HIT BY THE PANDEMIC, ENDURING MEANING THAT IT'S NOT JUST A PROGRAM THAT PHASES OUT ONCE IT'S OVER- ONCE THE PANDEMIC IS OVER, THAT IT'S EQUITABLE WHICH I THINK WE'VE TALKED ABOUT THAT A FAIR BIT
I ACTUALLY THINK WE CAN MODEL THIS IN A WAY THAT PAYS FOR ITSELF PARTICULARLY WITH REGARD TO IF WE'RE SEEDING BUSINESSES HERE, tAX RECEIPTS, ECONOMIC ACTIVITY, THE VELOCITY OF MONEY IN PORT COMMUNITIES WILL RESULT IN THIS ACTUALLY PAYING FOR ITSELF AND THEN FINALLY WHAT I MENTIONED BEFORE THAT IDEA THAT IT PERCOLATES UP RATHER THAN TRICKLES DOWN THROUGH OUR ECONOMY
SO THANKS AGAIN FOR ALL YOUR WORK ON THIS
YEAH THANK YOU
THANK YOU COMMISSIONER CALKINS
COMMISSIONER CHO FOR DISCUSSION
YEAH THANKS SO MUCH BOTH BRIAN AND RYAN FOR BEING HERE
I HAVE A FEW QUESTIONS HERE
THE FIRST ONE IS I'VE SEEN THE TERM PROMISING JOB IN THIS PRESENTATION SEVERAL TIMES
I'D LIKE TO KNOW WHAT EXACTLY- HOW DO YOU DEFINE PROMISING JOB
IT'S A GREAT QUESTION AND IT CORRESPONDS TO WHAT COMMISSIONER CALKINS JUST MENTIONED AS WELL RIGHT
IT'S REALLY IMPORTANT TO THINK ABOUT ALL THE CREATION OF THE QUALITY OF JOBS IN AN ECONOMY
A PROMISING JOB AS DEFINED BY BROOKINGS IS ONE THAT PROVIDES A PATHWAY TO A GOOD JOB
A GOOD JOB IN THE GREATER SEATTLE REGION IS ABOUT 24 DOLLARS AN HOUR
THAT'S SLIGHTLY OUTDATED IT'S PROBABLY IN THE 25 RANGE NOW
SO LET'S SAY 25 PLUS BENEFITS IS A GOOD JOB
A PROMISING JOB IS ONE THAT IS NOT YET GOOD BUT THE RESEARCH SUGGESTS THAT IF YOU START IN THAT ROLE YOU WILL FIND YOUR WAY RELATIVELY QUICKLY INTO A GOOD JOB
AN IMPORTANT POINT THERE IS IT'S NOT NECESSARILY A LINEAR PATHWAY SO IN THE WORKFORCE WORLD WE TALK ABOUT YOU KNOW JOB LADDERS THAT EXIST WITHIN A CERTAIN OCCUPATION OR A CERTAIN INDUSTRY
A GOOD JOB COULD BE LIKE IF YOU START OFF AS A BANK TELLER THE RESEARCH WHEN YOU LOOK AT MILLIONS OF PEOPLE MOVING THROUGH THE ECONOMY SUGGESTS THAT OVER TIME YOU CAN MAKE YOUR WAY INTO A GOOD JOB EVEN IF IT'S IN A DIFFERENT INDUSTRY
BUT THAT'S SORT OF THE IDEA OF MAKING SURE THAT WE'RE REALLY THINKING ABOUT THE UPWARD MOBILITY
AND I THINK THIS IS REALLY IMPORTANT HERE BECAUSE WHAT YOU'RE REFERRING TO IS GIVING PEOPLE THE ABILITY TO TRANSITION UPWARD
WE'RE NOT EXPECTING PEOPLE TO MAKE 6, 7 FIGURES OVERNIGHT
WE'RE REALLY TRYING TO CREATE THAT ON RAMP TO EVENTUALLY MAKING IT TO FAR BEYOND LIVING WAGE
EXACTLY
RIGHT
AND SO I APPRECIATE THAT DISTINCTION BECAUSE I FEEL LIKE WHEN WE TALK ABOUT LIVING WAGE JOBS, GOOD JOBS, PROMISING JOBS THOSE DISTINCTIONS AREN'T REALLY MADE AND PEOPLE TEND TO JUMBLE IT ALL UP
GOING BACK TO THE SLIDE THAT SAYS THE RECOVERY MUST ADJUST PRE EXISTING CONDITIONS
THE FIRST ONE SAYS THE LACK OF GOOD JOBS AND NEW BUSINESSES
I'M A LITTLE SKEPTICAL OF THIS PREMISE GIVEN THAT SEATTLE HAS BEEN THE ENVY OF MANY CITIES IN TERMS OF GOOD JOBS
I THINK THERE'S A LOT OF EVIDENCE TO SUGGEST THAT WITH SO MANY TRANSPLANTS INTO SEATTLE
NOWADAYS I FEEL LIKE THERE ARE MORE PEOPLE WHO HAVE MOVED HERE THEN WHO HAVE ACTUALLY GROWN UP HERE
SO I WONDER IF THE PROBLEM IS NOT SO MUCH A LACK OF GOOD JOBS BUT A LACK OF JOB SKILLS TRAINING OR JUST A LACK OF SKILLS
SO I'M WONDERING IF YOU CAN SPEAK A LITTLE BIT TO THE GAP HERE IN THE TRAINING AND THE SKILLS RATHER THAN IF YOU GO ON AMAZON'S WEBSITE YOU CAN PROBABLY FIND THOUSANDS OF JOBS THAT FOLKS COULD PROBABLY APPLY TO
I'M WONDERING IF THE REAL PROBLEM HERE IS IS THE LACK OF SKILLS OR JOB TRAINING
I CAN SEE MARIE
SHE'S TURNING THERE
RYAN DO YOU WANT TO TAKE A CRACK AT THAT? MAYBE MARIE YOU CAN JUMP IN TOO
YEAH I MEAN SO THIS AGAIN GETS TO THE IMPORTANCE OF PRECISION WITH LANGUAGE WHICH MAYBE WE'RE A LITTLE BIT GUILTY OF NOT FOLLOWING OURSELVES ON THAT SLIDE
SO IN A LOT OF REGIONS THE SORT OF INFORMAL USE OF GOOD JOBS MEANS ABOVE OR AROUND THAT 25 DOLLARS AN HOUR LEVEL LET'S SAY bUT DOES NOT REQUIRE A FOUR YEAR DEGREE
SO WE SPECIFY THIS IN DETAIL BUT I THINK LIKE THE SORT OF HOLY GRAIL OR THE GOLD STANDARD THAT EVERY REGION IN THE COUNTRY IS TRYING TO FIGURE OUT IS HOW DO YOU CREATE THOSE LIVING WAGE UPWARD MOBILITY JOBS THAT DON'T NECESSARILY REQUIRE A FOUR YEAR DEGREE AND THAT CAN BE SOLVED IN VARIOUS WAYS TO YOUR POINTS RIGHT
SO YOU CAN ACCEPT THE PREMISE THAT A CERTAIN LEVEL OF SKILLS ARE NEEDED FOR A GIVEN JOB AND TRAIN PEOPLE ACCORDINGLY
BUT THERE'S ALSO A LOT OF MOVEMENT AROUND THE COUNTRY IN TERMS OF COMPANIES AND INSTITUTIONS LOOKING AT WHERE THEY HAVE USED BACHELOR'S DEGREES UNNECESSARILY AS SORT OF A A CREDENTIAL TO ACT AS LIKE A FILTERING MECHANISM AND A LOT OF COMPANIES ARE REALIZING WE CAN OPEN OURSELVES UP TO A BROADER SOURCE OF TALENT IF WE JUST GET A LITTLE BIT SMARTER ABOUT WHAT CREDENTIALS WE'RE REALLY DEMANDING
SO I THINK IT NEEDS TO BE A COMBINATION OF THE TALENT DEVELOPMENT PROGRAMS REACHING THE RIGHT PEOPLE AND CONNECTING WITH BUSINESSES IN THE RIGHT WAY BUT ALSO BUSINESSES COMING TO THE TABLE AND SAYING MAYBE WE'VE GENERATED SOME OF THIS PROBLEM FOR OURSELVES BY NOT BEING SUPER THOUGHTFUL ABOUT HOW WE HIRED
GREAT
ONE LAST QUESTION OR LET ME JUST ASK THIS ONE LAST QUESTION HERE
I'D LIKE TO HEAR YOUR THOUGHTS RYAN ON YOU KNOW I THINK THAT ONE OF THE THINGS THAT WILL COME OUT OF COVID 19 IS THIS REALIZATION THAT YOU DON'T NECESSARILY NEED TO HIRE LOCALLY
THE FACT THAT WORK FROM HOME HAS BECOME SO PREVALENT- THESE TECH COMPANIES- A LOT OF COMPANIES ARE REALIZING I CAN HIRE MY HR PERSON OVER IN TEXAS OR ON THE EAST COAST AND SO WHAT THIS IS GOING TO DO IS GOING TO REDUCE SOME GEOGRAPHIC BARRIERS THAT PREVIOUS EXISTED THAT QUITE FRANKLY COULD HAVE HELPED OUR LOCAL WORKFORCE FIND JOBS BECAUSE THEY NEEDED TO HIRE LOCALLY AND SO I'M CURIOUS TO GET YOUR THOUGHTS ON HOW WORK FROM HOME POST COVID IS GOING TO FUNDAMENTALLY SHIFT HOW COMPANIES HIRE AND HOW THAT MIGHT ACTUALLY WORK AGAINST OUR EFFORTS TO GET SOME OF OUR LOCAL- OR MAYBE EVEN HELP BECAUSE SOME PEOPLE IN SEATTLE COULD GET HIRED FROM BY A COMPANY IN TEXAS RIGHT? SO IT WORKS BOTH WAYS BUT I'M CURIOUS TO HOW THE THINGS MIGHT FUNDAMENTAL CHANGE
I'LL COMMENT QUICKLY ON THAT SO NUMBER ONE I THINK THE GOOD IS THAT IF PEOPLE CAN LIVE FROM ANYWHERE THEY CAN LIVE WHERE IT'S MORE AFFORDABLE WHICH IS PROBABLY ON THE ENDS OF THE REGION
SO FACEBOOK IN BELLEVUE HAS ALREADY GIVEN PERMISSION TO THEIR EMPLOYEES THEY CAN LIVE ANYWHERE WITHIN TWO HOURS OF THE MOTHERSHIP SO THAT MEANS THEY WANT THEM TO COME IN EVERY ONCE IN A WHILE, SO I THINK THAT'S GOOD
IT TAKES CARS OFF THE ROAD RIGHT, IT'S BETTER FOR THE AIR QUALITY TO HAVE PEOPLE WORK FROM HOME
BUT THERE IS A THREAT AT ZILLOW FOR EXAMPLE ONE OF OUR GREAT COMPANIES THEY HAVE ALLOWED THEIR EMPLOYEES TO WORK FROM ANYWHERE IN THE UNITED STATES OR CANADA SO WE ARE GOING TO LOSE SOME JOBS THAT WAY
BUT TO YOUR POINT WE MAY ATTRACT NEW JOBS AS WELL AS PEOPLE WHO WANT TO LIVE IN THE PACIFIC NORTHWEST
THEY DON'T WANT TO LIVE IN ST
LOUIS
THEY WANT TO LIVE SOMEPLACE COOL
SORRY IF ANYBODY IS FROM ST
LOUIS
I THINK THE JURY'S OUT ON ALL OF THIS ON HOW IT WILL LEVEL OUT BUT I THINK BECAUSE WE'RE A TOP FIVE TECH REGION IN AMERICA WE HAVE A LOT OF GREAT OPPORTUNITY THERE
I ACTUALLY HAD A SOCIAL MEDIA EXCHANGE WITH A GUY NAMED RICHARD FLORIDA ABOUT HOW ECONOMIC DEVELOPMENT INCENTIVES USED TO TARGET HEADQUARTERS RIGHT? YOU WANTED TO GET THE COMPANY TO LOCATE TO THE CITY
BUT COMPANIES DON'T PAY A LOT OF TAXES AS WE ALL KNOW
THE REASON WHY YOU DID THAT WAS FOR THE SALARIES
YOU WANTED THE SALARIES OF THE EMPLOYEES BECAUSE THAT'S THE MULTIPLIER EFFECT
WELL THAT'S NOT THE CASE ANYMORE
IT'S REALLY NOW ABOUT TALENT ATTRACTION
SO YOU WANT TO FIND THAT COMPANY IN BOSTON THAT IS ALLOWING THEIR EMPLOYEES TO WORK FROM HOME AND ENTICE THEIR EMPLOYEES TO LIVE HERE
WHO CARES ABOUT THE HEADQUARTERS? YOU WANT THE EMPLOYEES FOR THE SALARY
SO I THINK THERE'S GOING TO BE A LOT OF SHAKE UP ADJUSTMENT IN THE ECONOMIC DEVELOPMENT WORLD OVER THE NEXT COUPLE OF YEARS AS PEOPLE ADJUST THIS NEW NORMAL
YEAH BRIAN I'D LOVE TO HEAR YOUR- I'M GOING TO BE A TIMEKEEPER NOW AND JUST REMIND FOLKS THEY'RE RUNNING JUST A LITTLE BEHIND TIME AND WE STILL GOT TWO COMMISSIONERS THAT HAVEN'T ASKED QUESTIONS OR MADE ANY COMMENTS
SO I GUESS WHAT I'D ENCOURAGE IS TO HAND IT BACK TO MICHELLE AND KEEP THIS GOING
YEAH WE WANT TO MAKE SURE WE HEAR FROM MARIE WHO YOU WERE TEEING UP SO PERFECTLY BUT I REALLY APPRECIATE YOUR COMMENTS SAM ABOUT THIS UNIQUE CHALLENGE AND WE WANT TO REVITALIZE OUR DOWNTOWN CORE AND THAT'S NOT GOING TO BE EFFECTUATED FROM PEOPLE WORKING OUT OF AUSTIN SO YOUR POINT IS REALLY WELL TAKEN
MICHELLE WHO IS NEXT ON OUR TALK? THANK YOU, WE ARE AT COMMISSIONER STEINBRUECK
THANKS MICHELLE
MY QUESTION IS PRETTY SIMPLE AND I'LL MAKE IT SHORT
THAT IS WHAT ARE THE BEST WAYS- WHAT ARE THE BEST STRATEGIES THAT YOU SEE WHERE THE PORT CAN PARTNER WITH THIS EFFORT GIVEN OUR RESOURCES AND OUR MISSION? IT'S A GREAT QUESTION
SO I MEAN ONE AREA THAT I WOULD MENTION IS IN TERMS OF PROCUREMENT
I KNOW THE PORT IS ALREADY THINKING A LOT ABOUT THIS
I THINK THE BEST MODELS IN THE COUNTRY ARE DOING A REALLY GOOD JOB OF REACHING THE RIGHT COMPANIES AND PREPARING THEM SO FINDING WHO THE MINORITY OWNED AND WOMEN OWNED BUSINESSES IN A COMMUNITY ARE, MAKING SURE THAT THEY ARE GETTING ALL THE CONSULTING SERVICES AND CAPITAL AND PREPARATION THEY NEED TO BE GOOD PARTNERS FOR REALLY MEANINGFUL CONTRACTS FROM INSTITUTIONS AND COMPANIES
AND THEN ON THE OTHER SIDE BIG COMPANIES AND INSTITUTIONS
THOUGH THEY HAVE A LOT OF MEANS OFTEN NEED TO DO A LOT OF KIND OF CHANGE MANAGEMENT INTERNALLY IN ORDER TO SHIFT THE WAYS THAT THEY DO PROCUREMENT
SO THE BEST MODELS IN THE COUNTRY ARE REACHING THE SMALL BUSINESSES, WORKING INTERNALLY REALLY INTENSIVELY WITH BIG BUSINESSES AND BIG INSTITUTIONS, AND DOING PRETTY INTENSIVE KIND OF MATCHMAKING AND FACILITATION AND AND I THINK THE PORT IS ALREADY DOING A LOT OF REALLY GOOD THINKING ON THAT FRONT AND IT'S A HUGE OPPORTUNITY TO SORT OF GET AT THE FOURTH PILLAR OF THAT PLAN WHICH IS SCALING A LARGE NUMBER OF- IN MANY CASES ALREADY EXISTING MINORITY AND WOMEN OWNED SMALL BUSINESSES
` THANK YOU
COMMISSIONER STEINBREUCK CAN I ASK YOU THAT WE SAVE TIME FOR EVERYBODY AND THEN YOU COME BACK AROUND AND YOU GET THE FIRST BITE OF THE ROUND CIRCLE SO WE CAN MAKE SURE WE KEEP EVERYBODY- I'M FINISHED, THANKS
THEN COMMISSIONER FELLEMAN WE ARE BACK TO YOU
WE ARE AT TIME ON THIS Q AND A BUT THAT DOES NOT STOP YOUR QUESTIONS SIR AND IF YOU STILL WANT TO HEAR FROM MARIE
THIS IS WHY I INTERRUPTED COMMISSIONER TIMBRE SO I CAN GO ON FOR HOURS
NO ACTUALLY I JUST REAL QUICKLY- I WANTED TO MAKE SURE THAT YOU COULD GIVE US THE TIME FRAME FORWARD
I SEE ONE OF THE ROLES AND ANSWER TO COMMISSIONER STEINBREUCK'S QUESTION COULD WE POTENTIALLY SERVE AS A CONVENER AS ONE OF THE NEXT STEPS I SEE IN THIS PROCESS
I SEE THAT MIGHT BE A GOOD ROLE FOR US TO ASSIMILATE INFORMATION AND THINK ABOUT WAYS WE CAN INTERACT WITH THE GOOD IDEAS THAT ARE GOING TO COME FORWARD
BUT COULD YOU JUST END ON THE CALENDAR? I SEE YOU HAVE- YOU HAVE IT LAID OUT A LITTLE BIT BUT IT SEEMS LIKE WE'RE COMING TO A BIT OF AN INFLECTION POINT THAT I WANT TO MAKE SURE THAT WE HAVE THE RIGHT LEVEL OF ENGAGEMENT AT THE RIGHT TIME
YEAH OUR GOAL IS TO WRAP THIS UP BY APRIL AND SO THAT MEANS WE WANT TO HAVE AGREEMENT ON THE METRICS, AGREEMENT ON THE SIGNATURE PROJECTS, WE WANT TO HAVE CONVENERS FOR EACH OF THOSE FOUR PILLARS, AND WE ALSO NEED COALITIONS TO SUPPORT EACH OF THOSE PILLARS
SO WE'RE HOPING BY APRIL IS DONE
WE'RE ANNOUNCING WHO'S LEADING WHAT AND THEN OVER THE NEXT YEAR, ENSUING YEARS, GSP WILL PLAY THE ROLE OF MAKING SURE WE RECONVENE THOSE FOUR WORKING GROUPS TO SHARE INFORMATION AND TRACK NUMBERS AND DO THE NUMBER TRACKING
EVERY YEAR WE'LL KNOW WHERE WE'RE TRACKING AGAINST THOSE METRICS
WELL IT SEEMS TO ME WE SHOULD PROBABLY BE DOING IT MORE LIKE QUARTERLY IN THE NEAR TERM
BUT YEAH THAT'S WHAT I SHOULD HAVE SAID
I SAID ANNUALLY BUT WE'RE GOING TO BE DOING A QUARTERLY
YES
I REALLY APPRECIATE THE PRESENTATION AND THE FACT THAT YOU'VE ALREADY MADE ALL THESE OUTREACHES INTO THE COMMUNITY
WE KNOW WE'RE GOING TO GET SOME GOOD INPUT THROUGH THAT
CLERK HART CAN WE PLEASE HEAR FROM- NO I'M SORRY THAT'S- I'D LIKE TO INTRODUCE MARIE
IT'S MY PLEASURE TO INTRODUCE MARIE
I DON'T THINK SHE'S FAMILIAR TO MANY OF US AT THE PORT AND MARIA IS THE CEO OF THE SEATTLE KING COUNTY WORKFORCE COUNCIL AND YET FOR FIVE PLUS YEARS DID GREAT WORK FOR US AT THE PORT
I HAD THE PLEASURE OF WORKING WITH HER AND REALLY WITH FEW RESOURCES, THE PROGRAMS AND WORKFORCE DEVELOPMENT YOU SEE TODAY ARE REALLY BUILT AS A RESULT OF MARIE
SHE HAD A HAND IN HELPING CREATE THE MARITIME YOUTH COLLABORATIVE, THE CONSTRUCTION TRADES TRAINING PROGRAM, THE AEROSPACE TRAINING PROGRAM WE'RE JUST GETTING UP AND RUNNING, AND OTHER INITIATIVES AS WELL
AND WHAT I REALLY HOLD DEAR ABOUT MARIA SHE'S A CHAMPION FOR DIVERSITY EQUITY AND INCLUSION AND I LEARNED A LOT FROM HER OVER THE YEAR SHE WAS AT THE PORT AND SHE IS STILL PROVIDING THAT TORCH OUT IN THE COMMUNITY AND SO IT'S GREAT TO HAVE HER BACK
SHE'S GOING TO SHARE COMPONENTS OF HER NEW WORKFORCE PLAN FOCUSED ON RECOVERY
SO MARIE THE SHOW IS YOURS
THANK YOU DAVE
AND FOUR YEARS 7 MONTHS IS ACTUALLY HOW LONG I WAS AT THAT THE PORT
THAT FIVE PLUS SO I THINK THERE'S SOME OF THE QUESTIONS YOU ASKED ABOUT THE PORT ROLE AND I WE'LL GET TO THAT AT THE END AND I'M NOT GOING TO GO THROUGH THE ENTIRE SIDE BECAUSE MUCH OF THE INFORMATION THAT BRIAN COVERED IN HIS KIND OF IS DUPLICATED BUT AS I GOT TO MAKE SURE I CAN SEE THE SCREEN SO IF YOU STARTED THE SLIDE I'M GOING TO DO A QUICK OVERVIEW OF OUR SLIDE AND THEN SPEND A LOT MORE TIME ON KIND OF THE QUESTIONS AND DRILLING DOWN
I THINK MOST IMPORTANTLY WE WENT THROUGH A VERY LONG FIVE MONTH REGIONAL PLANNING PROCESS AND IT WAS APPROVED IN DECEMBER BY OUR BOARD
THE NEXT SLIDE PLEASE
SO SIMILAR TO BRIAN WE REALLY APPROACHED THIS AS CREATING A SHARED REGIONAL BLUEPRINT AND WE KNEW THAT WHEN I CAME ON BOARD AND I WAS HIRED BY THE WORKFORCE DEVELOPMENT COUNCIL I WAS HIRED TO LEAD A MAJOR REORGANIZATION AND TRANSFORMATION ABOUT LOOKING AT HOW DO WE GET RID OF ALL OF THESE SEPARATE WORKFORCE DEVELOPMENT SILOS IN SEPARATE PROGRAMS AND REALLY THINK ABOUT IT AS A SYSTEM AND CENTER, THE WDC AS KIND OF THE REGIONAL BACKBONE THAT SUPPORTS A LOT OF THE EFFORTS AROUND ENGAGING INDUSTRY ON BEHALF OF THE SYSTEM AND REALLY ENGAGING COMMUNITIES AND EMBEDDING RACTUAL EQUITY IN THE WORK THAT WE DO
LITTLE DID I KNOW THAT SIX MONTHS INTO MY JOB WE WOULD HAVE THIS PANDEMIC RIGHT AND IN MANY WAYS THE PANDEMIC CREATED SOME OF THE MOTIVATION TO KIND OF BRING PEOPLE TOGETHER TO COLLABORATE
I MEAN WE'RE NOT QUITE THERE ON A REGIONAL PLAN BUT WHAT WE SAW IN THE COMMUNITY WAS EVERYBODY AND ALL THESE SEPARATE ENTITIES HELPING THEIR RECOVERY PLAN SEPARATELY AND WE HEARD FROM INDUSTRY AND WE HEARD FROM ESPECIALLY BIPOC COMMUNITY LEADERS THAT THEY ARE TIRED AND WE'RE ALL GOING TO THEM SEPARATELY AND WE REALLY NEED TO THINK MORE ABOUT HOW DO WE COME TOGETHER AND ALIGN OUR RESOURCES AND OUR APPROACH AS WELL AS DO A BETTER JOB OF- NOT LIKE THERE WAS A LOT OF FATIGUE IN BIPOC COMMUNITIES THEY SAID THEY WERE JUST TRAFFIC JAM AND WE WERE TIRED
IT'S REALLY MEANT TO SERVE NOT ONLY FOR MY HIGH LEVEL STRATEGIC PLAN FOR MY ORGANIZATION BUT ALSO KIND OF TO GROUND OUR HOPEFULLY SHARED REGIONAL APPROACH
NEXT SLIDE PLEASE, WHEN WE STARTED WE THOUGHT IT WAS REALLY IMPORTANT TO CALL OUT AND ESTABLISH OR DEFINE OUR NORTH STAR AND FIRST BEING EQUITABLE ECONOMIC RECOVERY WHICH IS REALLY ANCHORING ON A RECOVERY EFFORT THAT PRIORITIZES INCLUSION OF BIPOC WORKERS, IMMIGRANT AND REFUGEE WORKERS, AND OTHER ECONOMICALLY MARGINALIZED COMMUNITIES AND IT'S FOCUSED ON RECOVERY AS AN OPPORTUNITY TO DO BETTER BECAUSE WE KNOW THAT FROM THE PAST RECESSION AND LESSONS LEARNED IS INEQUALITY AND RACIAL DISPARITIES INCREASED ACROSS EVERY INDICATOR
AND TO SPEAK TO COMMISSIONER CHO'S QUESTION THERE ARE NOT ENOUGH QUALITY GOOD JOBS IN THIS REGION
WE HAVE A SHORTAGE OF GOOD JOBS BECAUSE IN THE PAST 30 YEARS BUT ALSO FROM THE RECESSION, THE POST RECESSION WE SAW JOB QUALITY GO AWAY AND WE SAW A GUTTING OUT OF MIDDLE WAGE JOBS, THOSE THAT PAY LIVEABLE WAGES AND YES THERE'S BEEN GREAT WEALTH BUT THAT HAS NOT BENEFITED MANY PEOPLE IN OUR COMMUNITY
SO REALLY THINKING ABOUT IT IN CENTERING RACIAL EQUITY AS IN THE WORK THAT WE DO, THE ANALYSIS, BUT ALSO AS WE DEVELOP OUR APPROACHES AND STRATEGIES AND AGAIN RE ENVISIONING WORKFORCE DEVELOPMENT FROM- IT'S NOT JUST ABOUT SKILLS, IT'S LOOKING AT THE WAY THAT WE WORK COLLECTIVELY ACROSS SYSTEMS AND THEN NEXT I THINK IS SOMETHING THAT SHOULD BE VERY FAMILIAR TO THE PORT AND JOB QUALITY AND VERY MUCH IN MANY WAYS IT MIRRORS KIND OF THE DEFINITION OF JOB QUALITY THAT THE PORT COMMISSIONERS CAME UP WITH FOR THE AIRPORT BACK IN THE DAY WITH THE JOB QUALITY RESOLUTION
NEXT SLIDE PLEASE
SO WHEN WE TALK ABOUT QUALITY AND THIS WILL HELP PROVIDE SOME CONTEXT HAVE A PARTNERSHIP WITH THE UNIVERSITY OF WASHINGTON SCHOOL OF SOCIAL WORK AND WE'VE HAD THIS PARTNERSHIP FOR A LONG TIME AND IT REALLY STARTS TO IDENTIFY WHAT IS THE COST TO LIVE IN- OOPS WE WE LOST YOU MARIE
THERE WE GO
[CROSSTALK] OKAY SO IT REALLY LOOKS AT RECOGNIZING GEOGRAPHY AND FAMILY COMPOSITION MAKES A DIFFERENCE IN TERMS OF WHAT IT COSTS TO BE SELF SUFFICIENT AND RATHER THAN LOOKING AT THE POVERTY LEVEL WHICH WAS ESTABLISHED MANY MANY DECADES AGO IT REALLY LOOKS AT THE COST OF HOUSING, CHILD CARE, OF HEALTH CARE, TRANSPORTATION IN TAXES
AS YOU SEE AND IT SHOULDN'T BE A SURPRISE THAT KING COUNTY HAS ONE OF THE HIGHEST COST OF LIVING AND THAT IS IN PART BECAUSE OUR COST OF HOUSING HAS JUST GROWN OUTRAGEOUSLY DO IMPART TO SOME OF THE HIGHER WAGE JOBS THAT CAME INTO THE REGION
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THIS GOES AGAIN TO THE AVAILABILITY OF QUALITY JOBS AND IT SHOWS IN KING COUNTY OF THOSE JOBS, TOP 10 JOBS IN TERMS OF DEMAND WHAT THEY PAY AND YOU'LL SEE HOW THEY STACK UP TO PAY IN TERMS OF WAGES AND IF THEY USE THE INDICATOR 38 DOLLARS AND 85 CENTS FOR ONE ADULT WITH A PRESCHOOLER AND A SCHOOL AGE CHILD
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YOU HEARD BEFORE THIS ISN'T NEW
THIS HAS BEEN- COVID HAS HAD AN UNPRECEDENTED IMPACT BOTH ON BUSINESSES AND WORKERS
OVER HALF A MILLION NEW UI CLAIMS ARE FILED BUT I THINK IT'S REALLY IMPORTANT- IT'S THE DURATION, THE IMPACT HAS VARIED BY SECTOR AND POPULATION
SO WE ALL KNOW THAT AND RECOGNIZE THAT COVID 19 EXACERBATED THE PREEXISTING RACIAL AND ECONOMIC DISPARITIES IN BLACK, INDIGENOUS, PEOPLE OF COLOR, IMMIGRANT, REFUGEE, WOMEN AND OTHERS WITH LOWER EDUCATIONAL ATTAINMENT HAVE BEEN DISPROPORTIONATELY IMPACTED
YOU'LL BE SEEING ON THE NEXT SLIDE KIND OF THE GEOGRAPHY
THE AIRPORT COMMUNITY IS ONE OF THE SEVEN ZIP CODE THAT HAS BEEN DISPROPORTIONATELY IMPACTED AS YOU KNOW IN TERMS OF THE SECTOR
GO TO THE NEXT SLIDE
WITH AN OVERVIEW
WE SEE ACCOMMODATION AND FOOD SERVICES OVER- NEARLY 60% OF THE JOBS IN THAT INDUSTRY HAVE BEEN IMPACTED
IT'S HUGE
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AND HERE ARE THE ZIP CODES, THE SIX ZIP CODES IN KING COUNTY THAT HAD THE HIGHEST PER CAPITA OF UI CLAIMS ARE LAID OUT: SEATAC TUKWILLA IS NEARLY 61% PER CAPITA BUT IF THEN YOU LOOK OVER AT THE PERCENT OF BIPOC RESIDENTS THEY'RE ALSO HIGH
SO IT'S VERY MUCH THOSE ZIP CODES THAT HAVE THE MOST DIVERSITY IN TERMS OF RACE AND THE HIGHEST PORTION OF POVERTY LOW INCOME RESIDENTS WERE DISPROPORTIONATELY IMPACTED
OKAY NEXT SLIDE
SO WE REALLY TAKE A LOOK AT KIND OF WHAT THE RECOVERY OUTLOOK IS GOING TO BE AND KIND OF SOME SUBSTANCE AND KNOWING THAT AGAIN WE WANTED TO LOOK BY SECTOR BECAUSE WE KNEW THINGS WERE- IT VARIED AND IF YOU GO IN THE NEXT SLIDE KIND OF LOOKING AT- THIS IS NOT LIKE THE RECESSION
PEOPLE IMMEDIATELY WENT TO LET'S LOOK AT WHAT WE DID IN THE PAST RECESSION
WELL THE REALITY IS THIS IS NOT- YOU KNOW THE RECESSION RECOVERY IS GOING TO BE CONTINGENT ON CONSUMER BEHAVIOR, THE VACCINE, BETTER RELIEF FUNDING, AND IT'S VERY VERY DIFFERENT THAN THE PAST AND WE TOOK A LOOK AT BOTH NATIONAL DATA AS WELL AS REGIONAL DATA TO LIKE TRY AND IDENTIFY WHEN SOME OF THE JOBS SOME OF THE SECTORS ARE GOING TO COME BACK OR EXPECTED TO COME BACK
AGAIN RECOVERY IS SLOWER
WE'VE ALREADY SEEN FOR PEOPLE OF COLOR WOMEN AND WORKERS WITH LOWER LEVELS OF EDUCATION AND THAT WORK IS NOT GOING TO BE THE SAME AS A RETURN
I THINK YOU SPOKE TO THE PEOPLE GOING MORE VIRTUAL
WE ALSO KNOW THAT AUTOMATION IS GOING TO BE ACCELERATED
NOW PEOPLE ARE GOING TO BE CHANGING THE NATURE OF WORK AND THE SCALE REQUIREMENT
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SO AS YOU SEE IN THIS CHART IT REALLY SHOWS THE GREEN IS KIND OF WHERE IT'S EXPECTED TO RECOVER LIKE RECOVERY BY SECTOR AND YOU SEE ACCOMMODATION FOOD SERVICES IS NOT EXPECTED TO COME BACK AT LEAST UNTIL 2024 2025 AND YOU SEE OTHERS WHERE TRANSPORTATION, WAREHOUSING, MANUFACTURING THAT ARE PRETTY MUCH ALREADY GETTING INTO SOME RECOVERY MODE AT CERTAIN LEVELS
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AND I HAVE A LOT OF DATA THAT WENT INTO THAT BUT I COULD PROVIDE THAT LATER FOR YOU
SO AS I SPOKE TO WE KNOW THAT THINGS ARE GOING TO CHANGE BOTH IN TERMS OF HOW WE THINK ABOUT WORKFORCE DEVELOPMENT
WE CAN'T GO BACK TO THE SAME CURRICULUM AND SAY I WAS JUST TRAINING PEOPLE IN THIS BECAUSE WE KNOW THAT WE'RE GOING TO NEED TARGETED BOTH UPSCALE OR RESCALING FOR THOSE THAT ARE GOING BACK INTO THEIR SECTOR AND MANY OF THOSE AND THE PROJECTIONS ARE SHOWING THAT THOSE THAT ARE REALLY MORE OPERATIONALLY INTENSIVE ARE GOING TO BE MORE AT RISK OF AUTOMATION AND THAT IF WE DON'T ADDRESS THESE INTERVENTIONS IN THIS UPSCALING NOW THAT WE'RE GOING TO SEE EVEN MORE KIND OF EXAGGERATED IMPACT ON PEOPLE OF COLOR
SO WE SEE IT BOTH AS AN OPPORTUNITY TO THINK ABOUT HOW WE APPROACH OUR RECOVERY BUT ALSO LOOKING AT HOW WE PARTNER WITH EMPLOYERS IN A DIFFERENT WAY IN TRAINING
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JUST A TIME CHECK HERE THAT WE HAVE FIVE MINUTES LEFT AND THAT'S JUST THE DATA ON KIND OF AUTOMATION VULNERABILITY
I'M GOING TO GO QUICKLY TO THE OPPORTUNITY SECTORS NEXT SLIDE
NEXT TWO SLIDES
SO AGAIN WE LOOK AT PROMISING SECTORS IN TERMS OF SOME OF THE DATA LIKE THE SITE AND PRESENT JOB RECOVERY IMPLICATIONS
WE ALSO LOOKED AT WAGES, EDUCATION TRAINING REQUIREMENTS FOR PATHWAYS, SAFETY
SECTOR ENGAGEMENT THAT WAS REALLY ABOUT INDUSTRY THAT IS PARTNERING AROUND WORKFORCE AND OR POTENTIAL PARTNERING AND POTENTIAL FOR PARTNERING ON ISSUES AROUND RACIAL EQUITY INCLUSION
BASED ON THIS ANALYSIS WE CAME UP WITH SOME OPPORTUNITY SECTORS IN OUR ARCHETYPE, THE NEXT SLIDE, ARE THOSE THAT WERE PROJECTING MODERATE RECOVERY WITH GOOD JOB QUALITY AND JOB ACCESS AND YOU SEE CONSTRUCTION, TRANSMISSION, WAREHOUSING, AND MARITIME ARE IN THAT KIND OF MODERATE RECOVERY THAT TOP SECTION
THE NEXT ARE THOSE THAT HAVE MODERATE RECOVERY LOWER JOB QUALITY HIGHER JOB ACCESS MEANING SOME OF THE EASIER TO GET INTO WITH TRAINING
MANUFACTURING, AND RETAIL TRADE
AND THE LAST ARE THOSE THAT STRONGER RECOVERY OUTLOOK HIGHER JOB QUALITY BUT LOWER JOB ACCESS AND PROBABLY MORE SIGNIFICANT STRUCTURAL RACIAL BARRIERS FOR BIPOC WORKERS AND THAT'S THE IT AND HEALTH CARE
NEXT SLIDE
SO PROPOSED STRATEGIES
WE KNEW THAT
NEXT SLIDE I'M SORRY
IT'S GOING TO TAKE MORE THAN JUST TRAINING AND THAT IT'S GOING TO TAKE- REALLY THERE'S SOME COMPLEXITY
WE NEED TO WORK ACROSS BOTH TRAINING AND RELIEF BUT ALSO LOOK AT ADVOCACY AND SYSTEMS CHANGE AND MUCH MORE IMPORTANT TO WORK ACROSS SILOS AND INTEREST AND IT'S GOING TO TAKE A WHILE
SO THE RELIEF STRATEGIES ADDRESSES THE NEED FOR PEOPLE TO GET INCOME
THERE ARE MANY PEOPLE THAT WE KNOW, AIRPORT WORKERS MANY OF THEM WILL NOT BE COMING BACK AND THEIR JOBS MAY NEVER COME BACK FOR A LONG TIME THAT ARE GOING TO BE IN NEED OF INCOME AND SO HOW DO WE BUILD LIKE A RECOVERY CORE THAT PROVIDES SOME ACTUAL WORK, PAID WORK EXPERIENCE AS WELL AND CONNECTED TO TRAINING
THAT'S THE RELIEF
ON THE RECOVERY SIDE WE'RE REALLY LOOKING AT IDENTIFYING THOSE OPPORTUNITY SECTORS AND ADVANCING THOSE PARTNERSHIPS AND STRATEGIES AND WORKING TO- IT'S VERY SIMILAR- BUILDS OFF OF THE WORK AT THE PORT CO CREATING HIGH DEMAND CAREER PATHWAYS, EXPANDING APPRENTICESHIP BUT ALSO LOOKING AT THE CREDENTIALS THAT ENTITIES, EMPLOYERS ARE SAYING THEY'RE REQUIRING BECAUSE THEY'RE NOT- THERE'S NOT ALWAYS REQUIRED THOSE- THOSE SAME CREDENTIALS WHAT ARE REALLY FOCUSING ON COMPETENCIES VERSUS CREDENTIALS WHICH HAVE BEEN IN PART EXCLUSIONARY AND LOOKING AT ISSUES AROUND DIGITAL LITERACY
WE ALSO KNOW THAT ONE SIZE HAS MAPPED IT OUT TARGETED APPROACHES AND STRATEGIES NEED TO BE DEVELOPED IN PARTNERSHIP WITH COMMUNITIES, IMMIGRANT, REFUGEE
COMMUNITIES, JUSTICE INVOLVED COMMUNITIES AND OTHERS
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SO THIS JUST GIVES AN EXAMPLE
THIS IS AN OPPORTUNITY I THINK COMMISSIONER STEINBRUECK ASKED ABOUT OPPORTUNITIES FOR THE PORT IN PARTNERSHIP GOES TO THE WORKFORCE DEVELOPMENT AND THE LONG RANGE PLAN DEVELOPED
WHEN I WAS THERE WAS REALLY LOOKING AT EXPLOITING THE PORT POSITION AS AN ANCHOR INSTITUTION, AS A PUBLIC EMPLOYER AND SO HOW DO YOU UTILIZE THE PORT'S POSITION AS AN EMPLOYER AND PARTNER AND LOOK AT POTENTIALLY BRINGING ON APPRENTICESHIP CORPS, ENVIRONMENTAL CORPS AND RETAIN MORE WORKERS RIGHT
THERE'S GOING TO BE A LOT OF POTENTIAL AND INFRASTRUCTURE AND GREEN JOBS COME YET
THE NEXT SLIDE
AND THIS IS AGAIN LOOKING AT ADVANCING SECTOR PARTNERSHIPS IN HIGH DEMAND
PATHWAYS IN CONSTRUCTION, IT, HEALTHCARE AND OTHER OPPORTUNITY SECTORS THAT WERE IDENTIFIED MARITIME, MANUFACTURING, STATION WAREHOUSE, DOING IT IN A WAY THAT CENTERS RACIAL EQUITY AND I THINK THE WORK THAT THE PORT IS DOING AROUND THE REGIONAL CONSTRUCTION PARTNERSHIP IS A GREAT MODEL AS AN EXEMPLAR OF SECTOR STRATEGY THAT CENTERS RACIAL EQUITY
OKAY SO THAT WAS LIKE A VERY VERY QUICK OVERVIEW
PERFECT
AGAIN AND I COULD PROVIDE MORE INFORMATION BUT I'M ALSO JUST GOING TO PUT IN THE CHAT
WE JUST RELEASED A REPORT WITH POLICY LINK THAT PROVIDES A LOT OF THE DATA THAT BREAKS DOWN KIND OF BOTH IN TERMS OF JOB QUALITY BUT THE RACIAL EQUITY BARRIER
IT'S NOT JUST ABOUT TRAINING AND CREDENTIALS THAT- AN EXAMPLE OF THAT, A PERSON OF COLOR THAT YOU'RE A BLACK MALE WITH AN ASSOCIATES DEGREE YOUR EARNINGS POWER IS THE SAME AS A WHITE MALE WITH A HIGH SCHOOL DIPLOMA
SO THOSE ARE THE STRUCTURAL BARRIERS THAT WE NEED TO BREAK DOWN AND GETTING TO COMMISSIONER CALKINS' COMMENT AND THERE WAS ONE OF THE LAST SLIDES I FORGOT ABOUT WAS REALLY LOOKING AT HOW DO WE EMPOWER COMMUNITIES OF COLOR AND PARTNER WITH THEM IN A DIFFERENT WAY AND WE ARE LOOKING AT REALLY INVESTING IN BIPOC LED DATA STRATEGY DEVELOPMENT ENGAGEMENT TO REALLY HELP US COME UP WITH INSTEAD OF US TELLING THEM FIXING THEM BUT IT REALLY INVESTING IN THE COMMUNITIES TO CO CREATE STRATEGIES AND APPROACHES
AND I ALSO WANT TO SAY I'VE BEEN PARTNERING EVEN SINCE I'VE LEFT THE PORT, THANK YOU TO BOOKDA
SHE HAS BEEN PART OF MY BOARD AND ALSO RACIAL EQUITY COMMITTEE AND ALSO BEEN PARTNERING WITH YOU ALL IN MANY OTHER WAYS
SO THANK YOU SO MUCH
THANK YOU MARIE
I'M GOING TO TURN IT RIGHT OVER TO MICHELLE TO GO THROUGH COMMISSION QUESTIONS AND COMMENTS
THROUGH YOU, COMMISSION PRESIDENT FELLEMAN WE WILL BEGIN WITH COMMISSIONER BOWMAN
THANK YOU MARIE
GREAT TO SEE YOU AGAIN AND I REALLY APPRECIATE THE SUPER COMPREHENSIVE PRESENTATION
I'M SORRY WE HAD TO KIND OF RUSH THROUGH IT TOWARDS THE END
MY QUESTIONS ARE YOU COVERED SO MUCH THERE AND I REALLY APPRECIATE THE DATA IN PARTICULAR ABOUT THE DISPARITIES IN TERMS OF RECOVERY IN SOUTH KING COUNTY
IF YOU COULD NAME TWO OR 3 THINGS THAT YOU THINK ARE THE MOST IMPORTANT INVESTMENTS TO MAKE WHAT MIGHT THEY BE ?AND I DON'T MEAN TO PUT YOU ON THE LINE, YOU CAN GET BACK TO US, BUT THERE'S SO MUCH THERE AND YOU TALK ABOUT- AND IT'S A SIMILAR QUESTION FOR BRIAN AND I KNOW THAT THAT'S WHAT GREATER SEATTLE PARTNERS EFORTS ARE AROUND OR WHAT ARE SOME SORT OF MARQUE PROJECTS THAT THE REGION CAN INVEST IN TO TRY AND CHANGE THE PARADIGM AROUND THIS
I LOOK AT THE FACT THAT YOU MENTIONED IN YOUR PRESENTATION
THERE AR-E THE HARDEST HIT WERE THE SERVICE INDUSTRY
THAT'S NOT ROCKET SCIENCE
WE ALL KNOW THAT AND AS YOU JUST MENTIONED THOSE JOBS MANY OF THEM ARE UNLIKELY TO COME BACK AT LEAST FOR THE NEXT COUPLE OF YEARS AND SO WHAT ARE A COUPLE OF THE REALLY CONCRETE THINGS THAT WE CAN DO IN THE MEANTIME TO HELP
WE'RE ALWAYS GOING TO HAVE A SERVICE INDUSTRY
AS SOMEBODY THAT WORKED IN THE SERVICE INDUSTRY FOR MANY YEARS IN MY YOUTH AND EARLY ADULTHOOD, THEY'RE NOT GREAT PAYING JOBS
THEY OFTEN DON'T HAVE GREAT BENEFITS
THERE'S CHALLENGES WITH HAVING CHILD CARE
THOSE ARE NOT THINGS THAT I FEEL LIKE WE'RE GOING TO BE ABLE TO TURN AROUND ANYTIME OVER THE NEXT 12 MONTHS SO OTHER THINGS THAT WE MIGHT BE ABLE TO DO OVER THE NEXT 12 TO 18 MONTHS WHAT WOULD YOU THINK IS THE MOST IMPORTANT? I WOULD SAY SOME VERY TARGETED STRATEGIES ON REACHING THOSE WORKERS AND ACTUALLY FINDING CAREER PATHWAYS SO WHERE THE TRANSFERABLE SKILLS AR.E ONE EXAMPLE IS WITH THE FOOD AND COMMERCIAL WORKERS UNION HOW DO WE TAKE SOME FOLKS AND ACTUALLY LOOK AT SOME OF THE TRANSFERABLE SKILLS ACTUALLY PARTNER TO BRING THEM ON TO SOME OF THOSE IN DEMAND JOBS WITH SOME ADDITIONAL TRAINING
AND I ALSO THINK THE RECOVERY FOR IS GOING TO BE REALLY REALLY IMPORTANT THAT WE PROVIDE SOME SUBSIDIZED EMPLOYMENT
SO WE HAVE FUNDS RIGHT NOW FOR COVID DISASTER RECOVERY TO HELP PAY FOR COVID RESPONSE SO WORKING IN CONTACT TRACING PUBLIC HEALTH NAVIGATORS ANY OF THOSE TYPES OF SERVICES TO HELP RESPOND TO THE PANDEMIC
GET SOME PAID WAGES AND BRING IN TRAINING ON TOP OF THAT
BUT WE NEED PUBLIC SECTOR PARTNERS WHO WANT TO PARTNER WITH US AND TO PROVIDE SOME OF THE WORK SITES SO I THINK THERE ARE A LOT OF OPPORTUNITIES FOR US TO WORK COLLECTIVELY VERSUS DOING KIND OF SEPARATE EFFORTS
YOUR FUND ALSO DID SUPPORT ACRS AND THE FOOD AND COMMERCIAL WORKERS AND ACS IS ALSO ONE OF OUR PROVIDERS SO WE'RE ABLE TO BLEND DOLLARS BUT BEING VERY INTENTIONAL ABOUT HOW WE DO THAT WORK I THINK AND LEVERAGE EACH OTHER'S DOLLARS
YOU'RE MUTED COMMISSIONER
IF I MIGHT ASK THIS ONE MORE QUESTION OR I JUST WANTED TO CALL OUT ON YOUR SIDE WHERE YOU MENTIONED OPPORTUNITY USE AND DIDN'T HAVE A CHANCE TO ELABORATE IF YOU MIGHT ON THAT
I THINK I'M NOT SURE HOW MANY PEOPLE ARE ACTUALLY WATCHING THIS MEETING BUT CERTAINLY THAT WAS A BIG EFFORT BY THE PORT LAST YEAR TO PROVIDE FUNDING TO NONPROFITS TO BE ABLE TO HIRE YOUTH PARTICULARLY IN UNDERSERVED COMMUNITIES TO BE AN EMPLOYEE AT A TIME WHEN THERE WERE NO OTHER JOBS AND I THINK THAT WE'RE GOING TO BE FACING A SIMILAR SITUATION THIS SUMMER
I HAVE A PARTICULAR PASSION AROUND MAKING SURE THAT KIDS HAVE AN OPPORTUNITY TO WORK FOR A WHOLE VARIETY OF REASONS BUT IT SETS THEM UP FOR SUCCESS LATER IN LIFE SO COULD YOU TALK FOR A MOMENT ABOUT WHAT YOUR THOUGHTS ARE IN TERMS OF OPPORTUNITY YOUTH AND WHAT- HOW WE MIGHT PARTNER WITH YOU OR OTHER ORGANIZATIONS? I DON'T THINK IT'S THAT DIFFERENT THAN THE APPROACH EARLY ON FROM THE PORT- iS HOW DO YOU PARTNER WITH THE WORKFORCE DEVELOPMENT SYSTEM INSTEAD OF CREATE YOUR OWN PROGRAM RIGHT THERE IS AN INFRASTRUCTURE SO THROUGH THE WORKFORCE INVESTMENT OPPORTUNITY ACT WE HAVE A CORE INFRASTRUCTURE
WE DON'T HAVE A LOT OF FLEXIBLE DOLLARS BUT MANY OF THE AGENCIES PROVIDING SOME OF THE SUPPORTS ARE THE SAME ONES- HOW DO WE CREATE LIKE PARTNER WITH US TO BRING INDUSTRY AND THE PORT AS YOUR LEVERAGE IN WORKING WITH INDUSTRY, MARITIME, AND AIRPORT INDUSTRY
THAT'S WHERE YOU HAVE STRENGTH AND THAT'S THE VALUE, GREAT VALUE, YOU BRING TO THIS FIELD AND THEN WORKING WITH US SO WE CAN HELP BLEND OUR DOLLARS TO SUPPORT
BECAUSE WE KNOW SOME OF THE ISSUES AROUND TECHNOLOGY ACCESS ,BECAUSE NOT EVERYONE'S GOING BACK FULL SCALE, AND WE'RE BUILDING OUT VIRTUAL TRAINING AND VIRTUAL PLATFORMS NOW HOW DO WE DO THAT IN A COLLABORATIVE WAY SO THAT WE DO AS A SYSTEM AND EVEN WE ARE WORKING BEYOND KING COUNTY ON THE INDUSTRY SIDE
WE'RE PARTNERING WITH PIERCE COUNTY AND THOSE INDUSTRIES THAT WE KNOW CROSS OUR COUNTY BORDERS
THANK YOU MARIE
COMMISSIONER BOWMAN
WE ARE VERY MUCH APPRECIATIVE OF THOSE COMMENTS AND I THINK WE KNOW WHERE TO FIND MARIE
I THINK WE HAVE A LOOK OVER THE DATA THAT YOU JUST POSTED
LET'S DO SOME FOLLOW UP WITH THAT AND THE PARTNERSHIP IDENTIFICATION IS REALLY WHY WE ORGANIZED THIS STUDY SESSION SO I'M GOING TO WAIVE ANY FURTHER COMMENTS BUT MY COLLEAGUE SHOULD- CLERK HART PLEASE GO THROUGH SO WE CAN TRY TO STAY ON TIME
CERTAINLY
WE CAN TAKE IT A LITTLE LATE
QUITE FRANKLY THESE CONVERSATIONS IS WHY WE'RE DOING THIS SO IF WE HAVE A LITTLE LESS ROUND ROBIN AT THE END AS LONG AS OUR PRESENTERS ARE NOT UNDER THE GUN FOR A QUICK DEPARTURE I REALLY THINK THIS CONVERSATION HAS BEEN VERY VALUABLE
ABSOLUTELY
GOING THEN MOVING TO COMMISSIONER CALKINS
CLERK HART CAN YOU CIRCLE BACK TO ME AT THE END? I CERTAINLY CAN
BEFORE I MOVE ON TO COMMISSIONER CHO, MR MCGALLEN OR MR DONNAHUGH DID YOU HAVE ANYTHING YOU WANTED TO ADD? THERE YEAH AS A MATTER OF FACT I WAS JUST TEXTING WITH BRIAN
GO AHEAD BRIAN
YEAH I MEAN SO ONE THING THAT'S BEEN A HUGE EMPHASIS NATIONWIDE AND THIS IS VERY MUCH IN LINE WITH WHAT MARIE MENTIONED IS JUST- ESPECIALLY GIVEN THE THREAT OF RISING AUTOMATION WHICH WE'RE ALREADY SEEING ACROSS INDUSTRIES AS A RESULT OF COVID THERE HAS TO BE LIKE WIDESPREAD INCREASES IN DIGITAL SKILLS, TECH SKILLS IN THE WORKFORCE AND THAT DOESN'T MEAN JUST FOR TECH COMPANIES
I MEAN YOU ALL KNOW- EVERY SINGLE INDUSTRY- THE NEED FOR TECH SKILLS IS GOING UP SO THERE'S OFTEN THIS SENSE THAT TECH SKILLS INITIATIVE IS ABOUT THE TECH INDUSTRY OR IT'S JUST GOING TO BE BOOT CAMPS FOR THE TECH INDUSTRY BUT I THINK REGIONS THAT ARE BEING REALLY SMART ARE LOOKING AT EVERY SINGLE SECTOR WHETHER IT'S MANUFACTURING OR HEALTH CARE OR WHATEVER AND THINKING ABOUT SORT OF WHAT THE NEW DIGITAL SKILLS ARE GOING TO BE IN THAT INDUSTRY IN THE NEXT FEW YEARS AND REALLY GETTING AHEAD OF THE CURVE AND TRAINING PEOPLE FOR THAT
I THINK WHAT'S CRUCIAL IS THAT THE FOLKS WHO ARE MOST IMPACTED BY COVID ARE THE LEAST ABLE TO TAKE TIME OFF OF WORK AND PAY TO DO TRAINING AND SO THE PROGRAMS THAT REALLY WORK AND REALLY REACH WHO WE NEED TO REACH, PAY PEOPLE OR PROVIDE A STIPEND OR AN APPRENTICESHIP DURING THE COURSE OF THE TIME THAT THEY'RE LEARNING SO I DON'T THINK THAT WE CAN SOLVE THIS ISSUE BY JUST MAKING TRAINING AVAILABLE
THERE HAS TO BE APPRENTICESHIPS AND REAL SUPPORT AS MARIE MENTIONED DURING THE TIME THAT PEOPLE ARE LEARNING
SO PROGRAMS LIKE YEAR UP AND APPRENTEE HAVE KIND OF NAILED THAT MODEL IN THE TECH INDUSTRY AND I THINK WE NEED TO FIGURE OUT A WAY TO EXTEND THAT
I WILL ALSO ADD WE KNOW IF WE DON'T DEAL WITH IT WE'RE NEVER GOING TO GET TO AN EQUITABLE RECOVERY AND OUR RECOMMENDATION TO CENTER IT AND LAUNCH IT WITH A BIPOC IT LEADERSHIP SUMMIT SO THAT THEY COULD REALLY TALK ABOUT WHAT THOSE STRUCTURAL ISSUES ARE, HELP GUIDE AND INFORM OUR STRATEGY
GREAT
THANK YOU VERY MUCH MR MCALLEN
ACTUALLY I'M GOING TO ACTUALLY KEEP THE PARTY GOING
I WANT TO GO TO COMMISSIONER CHO FOR ANY QUESTIONS HE MIGHT HAVE
YEAH THANK YOU MARIA
I APPRECIATE YOU FRAMING THE STRATEGY WITHIN THE FRAMEWORK THAT YOU DID AND I ALSO APPRECIATE THAT YOU'RE LOOKING AT THIS THROUGH THE EQUITY LENS AND CALLING OUT THE RACIAL DISPARITY
THE QUESTION THAT I HAD IN YOUR FRAMEWORK, YOU TALK ABOUT WORK FORCE DEVELOPMENT, ADVOCACY, AND SYSTEMS CHANGE
I'M CURIOUS TO GET YOUR THOUGHTS BECAUSE YOU TALK ABOUT TARGETED STRATEGIES AND PART OF THE CHALLENGE THAT I THINK WE HAVE SOMETIMES IS THAT WE'RE TARGETED AND SOMETIMES IT'S BECAUSE WE HAVE SYSTEMS IN PLACE THAT DON'T ALLOW US TO BE TARGETED
SO I KIND OF WANT TO HEAR YOUR THOUGHTS ON HOW CAN WE GET OUT OF OUR OWN WAY SO TO SPEAK RIGHT
I THINK THERE ARE PROBABLY NOT TO BE TOO OBVIOUS OR STEER YOU IN A DIRECTION BUT THERE ARE RULES, REGULATIONS, lAWS IN PLACE THAT MIGHT BE GETTING IN OUR WAY OF PROMOTING MORE EQUITABLE OR TARGETED STRATEGIES AND I'M WONDERING HOW WE CAN ADVOCATE BETTER FOR CHANGES SYSTEMICALLY
THAT'S ONE OF OUR STRATEGIES AND THE CENTERPIECES REALLY
HAVE BIPOC LED POLICY AND ADVOCATES
BECAUSE I GOT TO SAY THEY CAN ACTUALLY GUIDE BUT ALSO THAT- WE'RE AT- THERE'S THIS OPPORTUNITY RIGHT NOW
I THINK THE CONVERGENCE OF THE PANDEMIC ALONG WITH THIS KIND OF RACIAL AWARENESS AND RECKONING IT'S NOT NEW BUT IT BECAME THIS AWARENESS THAT WE HAVE TO TAKE ADVANTAGE OF THIS OPPORTUNITY BECAUSE WE HAVE A LOT OF FOLKS THAT - OR NOT EVEN RECOGNIZING STRUCTURAL RACISM AND DIDN'T RECOGNIZE BLACK LIVES MATTER THAT HAVE CALLED OUT THEIR SUPPORT FOR THAT
SO I'M WORKING WITH THE BIPOC COMMUNITY ON HOW DO WE TAKE THAT SUPPORT THEY CALLED OUT AND MAKE IT ACTUALLY MAKE IT IN SOME VERY CONCRETE STEPS
HOW DO WE WORK WITH THEM SO THEY'RE MEETING WITH THE WASHINGTON EMPLOYEES ROUNDTABLE
THEY'RE MEETING IN THE [INAUDIBLE] TO SAY PARTNER WITH US BECAUSE THERE'S NO- IT'S ALWAYS BEEN FOCUSED ON WORK DEVELOPMENT LOOKS AT THE DEFICIT MODE
IS ALWAYS A DEFICIT MODE FOR THE COMMUNITY
IT'S ABOUT [INAUDIBLE] SORRY I WAS JUST- MAYBE I'LL MAKE MY QUESTION A LITTLE MORE POINTED
I FEEL LIKE WHEN WE TALK ABOUT TARGETED STRATEGIES THROUGH AN EQUITY OR RACIAL DISPARITY LENS
I'M JUST GOING TO CALL IT OUT, THINGS LIKE I-200 MAKE IT VERY DIFFICULT FOR US TO ADDRESS THE RACIAL DISPARITY WHEN IT COMES TO THINGS LIKE CONTRACTING AND OTHER FORMS OF- OTHER FORMS OF HELPING COMMUNITIES
AND SO I'M WONDERING AND WANT TO GET YOUR THOUGHTS ON WHETHER OR NOT THIS IS JUST ANOTHER AREA WHERE WE ARE HAMSTRUNG AS A RESULT OF A STATEWIDE SYSTEM OR LACK THEREOF THAT FACILITATE THIS TYPE OF STRATEGIC TARGETING
YOU CAN GET PRIVATE SECTOR TO JOIN IN ON SOME OF THE
ONE OF THE THINGS YOU GET PRIVATE DEVELOPERS TO PARTNER ON TARGETED HIRE
PRIORITY HIRE WORK
HOW DO YOU GET PRIVATE SECTOR EMPLOYERS MAKING COMMITMENT TO IN THE PORT AND THEY ARE THROUGH THE WASHINGTON EMPLOYERS ROUNDTABLE
HOW YOU MAKE SURE THAT ACTUALLY IS HAPPENING RIGHT
WE DEPEND ON PUBLIC SECTOR ALL DETAILS
GREAT POINT
THANK YOU SO MUCH
THANK YOU COMMISSIONER CHO
MOVING TO COMMISSIONER STEINBREUCK
I'M GOOD THANKS
WE CAN MOVE ALONG
THEN GO INTO COMMISSIONER CALKINS
THANKS FOR ACCOMMODATING A SWITCH IN ORDER THERE
I AM LIVING OUT SOMETHING THAT I'M GOING TO IDENTIFY WHICH IS FOR MANY WORKERS AND SMALL BUSINESS OWNERS, CHILD CARE IS A FINANCIAL BARRIER
SO YOU'RE CATCHING ME RIGHT NOW AT DRIVE THROUGH PICK UP FOR MY DAUGHTER FOR DAYCARE
AND WE'RE LUCKY TO BE ABLE TO AFFORD DAY CARE AND TO BE ABLE TO FIND DAYCARE IN OUR COMMUNITY THAT'S REASONABLY CLOSE ENOUGH TO BE ABLE TO ACCOMMODATE OUR SCHEDULES
AND IT POINTS TO A LARGER ISSUE THAT I THINK IS EXACERBATING THE EQUITY GAP FOR WOMEN AND FOR PEOPLE OF COLOR AND THAT IS THAT WE HAVE DECIDED IN OUR SOCIETY THAT BASIC NEEDS AREN'T A GIVEN AND INSTEAD WE ATTACH THEM, WHETHER IT'S EARLY CHILDHOOD EDUCATION OR HEALTH CARE FOR RETIREMENT PENSION, PRINCIPALLY TO EMPLOYMENT AND ONLY THE MOST EXTREME CIRCUMSTANCES ARE THEY CONSIDER TO BE SOMETHING THAT WE SHOULD COLLECTIVELY WORK TO ENSURE THAT EVERYBODY HAS
AND THE REASON I THINK THIS IS IMPORTANT FOR THIS CONVERSATION IS BECAUSE AS MARIA IS TALKING ABOUT, WE'RE AT A MOMENT WHERE WE CAN BUILD BACK BETTER, WHERE WE CAN DO THIS BETTER THAN WE'VE DONE IN THE PAST
SO FOR ME WHEN I THINK ABOUT WHETHER IT'S WORKFORCE MOBILITY OR THE LACK THEREOF, THE INABILITY OF A WORKER TO LEAVE A JOB THAT IS MISERABLE OR UNDERPAID BUT BECAUSE IT PROVIDES A MODICUM OF BENEFITS FOR WHICH THEY ARE RESPONSIBLE IN THEIR HOUSEHOLD, THE MEDICAL BENEFITS OR RETIREMENT BENEFITS, KNOWING THAT THEY MAY NOT BE ABLE TO GET THEM IN THE NEXT GIG OR THAT THEY WOULDN'T KICK IN FOR A WHILE REPRESENTS WHY WE'RE STRUGGLING TO KEEP PACE WITH OTHER INDUSTRIALIZED ECONOMIES
AND SO AS I WRAP UP MY DIATRIBE HERE I WOULD SAY THAT ANY ECONOMIC RECOVERY PLAN NEEDS TO ADDRESS ISSUES OF EARLY CHILDHOOD EDUCATION
MAKING IT LOWER, NO COST AND ACCESSIBLE
IT NEEDS TO ADDRESS THE PORTABILITY OF BENEFITS LIKE MEDICAL, VISION, AND DENTAL BENEFITS
AND IT NEEDS TO ADDRESS THE UNCERTAINTIES AROUND RETIREMENT PENSION
I HOPE THAT WE INCLUDE THAT IN OUR CONSIDERATION AND ALSO THAT WE THINK VERY CONCRETELY AS A COMMISSION ABOUT HOW WE MIGHT MODEL THE WAY AS A LARGE PUBLIC AGENCY WITH OUR OWN WORKFORCE
SO WITH THAT I WILL WRAP UP
THANK YOU SO MUCH RYA.N CAN I MAKE A COMMENT? YEAH JUST VERY QUICKLY, RYAN, OR COMMISSIONER CALKINS, AS YOU MENTIONED CHILDCARE, RYAN AND I AND THE TEAM HAVE BEEN TRYING TO FIGURE OUT HOW TO ADDRESS SOMEBODY'S- WE DON'T KNOW WHAT TO CALL THEM- THESE LARGER ISSUES THAT WILL AFFECT OUR ABILITY TO ACHIEVE ANY ONE OF THOSE FOUR HORIZON GOALS
SO THINGS LIKE BROADBAND ACCESS, HOW TRANSPORTATION INVESTMENTS SHOULD BE MAYBE RETHOUGHT IN LIGHT OF WORK FROM HOME, AND WHAT WE'RE SEEING IS CHILD CARE IS ONE OF THOSE AS WELL
AND THE OTHER THING WE'VE TALKED ABOUT IS KIND OF MARIE TALKS ABOUT THIS A LOT OF THE INSTITUTIONAL BARRIERS LIKE CREDIT IF YOU'RE A SMALL BUSINESS OR HIRING PRACTICES ET CETERA
SO OUR REPORT, WHAT WE'VE DONE WILL ADDRESS THAT
THOSE ARE MAJOR THINGS AND WE ARE GOING TO WORK TO IDENTIFY PARTNERS THAT MAY BE ABLE TO LEAD ON SOME OF THOSE ISSUES GOING FORWARD
THANK YOU
COMMISSIONER FELLEMAN I JUST WANTED TO NOTE THAT WE ARE ONLY ABOUT 13 MINUTES OVER TIME SO WE'RE DOING PRETTY GOOD
WE JUST COMPLETED 15 MINUTES ON THIS Q AND A SEGMENT AND I THINK WE'RE READY FOR OUR NEXT PRESENTATION
THAT WOULD BE RIGH.T SO IT'S MY PLEASURE TO INTRODUCE OUR NEXT SPEAKER DAVID LANFORD WITH THE WASHINGTON TOURISM ALLIANCE
AND I MET DAVID YEARS AGO WHEN HE WAS AT VISIT SEATTLE
ONE OF TOM'S KEY LEADERS AT THAT ORGANIZATION AND HAS REALLY BEEN HIS CAREER ADVOCATING AND ADVANCING TOURISM AND TOURISM INITIATIVES
GLAD HE'S WITH US BECAUSE ONE OF THE BIG SIGNATURE INVESTMENTS WE MADE IN THE NAME OF RECOVERY WAS TO TRY AND REBUILD OUR TOURISM AND TRAVEL ECONOMY AND WE SPECIFICALLY ARE PARTNERING WITH THE WASHINGTON TOURISM ALLIANCE
AND AT THE GATE IN TERMS OF IMPLEMENTING SOME OF THOSE KEY INITIATIVES AND I JUST SAY VITALLY IMPORTANT TO US
OUR GATEWAYS ARE BUILT ON TRAVEL AND TRADE AND FOR US TO GET BETTER WE'VE GOT TO SEE A RESURGENCE IN THIS ENTIRE INDUSTRY AND IT'S CERTAINLY BEEN VERY HARD HIT AND SO DAVID I THINK WE'RE ALL ANXIOUS TO HEAR JUST YOUR PERSPECTIVES AND OUR PLANS GOING FORWARD
SO I'M GOING TO TURN IT OVER TO YOU AT THIS POINT
THANK YOU
THANK YOU DAVE
THAT'S A GREAT ORIENTATION TO EXACTLY WHERE WE'RE AT AND I'M VERY EXCITED TO BE WORKING WITH ALL OF YOU
THANK YOU COMMISSIONERS
THANK YOU MR METRUCK
AND READY FOR MY FIRST SLIDE WHENEVER YOU ARE
THERE WE GO
SO WE'LL GO AHEAD AND ADVANCE TO THE FIRST SLIDE AND WE'LL BEGIN HERE WITH THE NEWS THAT- I'LL JUST ECHO THE NEWS .THE SITUATION WE'RE IN AS WE SPEAK OF COURSE VERY DIRE FOR THE WHOLE TRAVEL AND TOURISM INDUSTRY
GLOBALLY, NATIONALLY, AND HERE IN WASHINGTON STATE
YOU MAY BE AWARE THE US TRAVEL ASSOCIATION SAYS THAT THE IMPACT ON THE TRAVEL INDUSTRY OF COVID 19 WILL BE NINE TIMES WORSE THAN THE IMPACT OF 911
911 WAS SIGNIFICANT
THAT WAS YEARS OF RECOVERY THAT FOLLOWED
US TRAVEL INDUSTRY HAS LOST 500,000,000,000 IN TRAVEL EXPENDITURES THROUGHOUT 2020
HERE IN WASHINGTON STATE 8,000,000,000, 75% DROP IN TRAVEL EXPENDITURES IN 2020
AND WHILE THE TRAVEL AND LEISURE SEGMENT LED JOB GROWTH PRIOR TO THE PANDEMIC IT'S FALLING THE FARTHEST WITH UNEMPLOYMENT AS HIGH 40%
WE'LL GO TO THE NEXT SLIDE PLEASE
THAT DATA COMES FROM TOURISM ECONOMICS, A NATIONAL TRAVEL RESEARCH FIRM THAT WTA EMPLOYS AND HERE'S A SYNOPSIS OF THE IMPORTANCE OF TRAVEL AND TOURISM AS THE STATE'S FOURTH LARGEST INDUSTRY AND HOW THAT CAN HELP JUMP START ECONOMIC RECOVERY FOR THE WHOLE STATE ECONOMY IF WE RESTORE TRAVEL
THE NEXT SLIDE
WE'VE LOOKED AT THE FACTS BUT WE SHOULD ALSO LOOK AT CONSUMER SENTIMENT AND IN FACT JUST ABOUT EVERY DAY WHEN I WAKE UP I'M LOOKING AT THE LATEST REPORTS FROM VARIOUS SOURCES
THERE IS SOME GOOD NEWS AFTER THAT VERY DARK HOLIDAY PERIOD tHE HARD COLD LIGHT OF JANUARY
WE DO SEE SOME SIGNS OF ENCOURAGEMENT
WE KNOW THAT DEMAND IS HIGH FOR TRAVEL
IT WAS HIGH BEFORE COVID IT HAS REMAINED HIGH THROUGHOUT COVID
PEOPLE ARE DREAMING OF TRAVEL, WANTING TO GET OFF THEIR COUCH AND GET OUT THERE AND DO SOMETHING
WE'RE SEEING THAT MANY ARE ACTUALLY MAKING SOME INITIAL PLANS, SOME LONG RANGE BOOKINGS
DEFINITELY DREAMING OF TRAVEL
MANY ANTICIPATE THAT THEY WILL TRAVEL THIS YEAR
THE REAL KEY VARIABLE HERE THOUGH WOULD BE THE VACCINE ROLLOUT
SO CONSUMERS WANT TO KNOW THAT THAT VACCINE IS ROLLING OUT, THAT THEY WILL HAVE A SHOT, AND WITH THAT I THINK FEEL MUCH MORE CONFIDENT ABOUT TRAVEL
AND WE'LL GO TO THE NEXT SLIDE
BASED ON THE IMPACT- BASED ON CONSUMER SENTIMENT BASED ON WHAT WE HOPE WILL BE A GRADUAL REOPENING HERE IN 2021 THE PRIORITIES FOR THE WASHINGTON TOURISM ALLIANCE AND RECOVERY AND CERTAINLY OUR HOPES FOR THIS VERY ENCOURAGING PARTNERSHIP WITH THE PORT OF SEATTLE WOULD BE OF COURSE LONG TERM ECONOMIC RECOVERY AND RESILIENCY
WTA IS THE DESTINATION MARKETING ORGANIZATION FOR WASHINGTON STATE SO WE WILL DRIVE DEMAND, WE WILL DRIVE OUT OF STATE VISITS
THAT'S JOB NUMBER ONE
WE WANT THAT TO STIMULATE EXPENDITURES, RESTORE TAX RECEIPTS, AND REGENERATE JOBS
EQUALLY IMPORTANT BECAUSE OF THE STATE WE'RE IN AND I THINK PICKING UP ON SOME CONVERSATION FROM A LITTLE EARLIER IT'S REALLY ALL ABOUT RECOVERY NOW
WE HAVE TO LOOK AT THIS INDUSTRY AND HOW WE CAN HELP AT RECOVERY
PUNDITS SAY THAT WE'RE LOOKING AT A THREE TO 5 YEAR RECOVERY PERIOD FOR THIS INDUSTRY
SOME SEGMENTS LONGER THAN THAT
WE HAVE TO LOOK WITH SPECIAL INTEREST AT RURAL AND UNDERSERVED COMMUNITIES
THAT'S PART OF OUR CHARTER AT WTA, PART OF THE ENABLING LEGISLATION THE GOVERNOR INSLEE SIGNED
RURAL OF COURSE ARE MORE DEPENDENT ON TOURISM THAN CITIES ARE
80% OF THIS INDUSTRY IS MADE UP OF SMALL BUSINESSES, SERVICE BUSINESSES
WE KNOW THEY'VE BEEN HARD HIT
THE TERM UNDERSERVED FOR US MEANS MANY THINGS
IT MEANS ALL- IT MEANS RURAL BUT IT ALSO MEANS DIVERSE AND WE KNOW THAT TOURISM IS AN INCUBATOR FOR SMALL DIVERSE BUSINESSES, EVEN MICRO BUSINESSES
THIS IS A PLACE WHERE THE BIPOC COMMUNITIES CAN START AND BUILD AND BECOME ENTREPRENEURS
THESE ARE TRAINING WHEELS FOR BUSINESSES AND THESE BUSINESSES HAVE BEEN HARD HIT, AS HAVE RURAL COMMUNITIES
SO BOTH OF THESE THINGS ARE IMPORTANT
JOB NUMBER ONE, STIMULATE DEMAND
JOB NUMBER TWO, HELP LEAD THE INDUSTRY THROUGH RECOVERY
THEN WE'LL GO TO THAT NEXT SLIDE
WE WILL BEGIN OUR PARTNERSHIP WITH THE PORT OF SEATTLE WITH A COUPLE OF KEY AREAS
ONE IS TRAVEL TRADE DEVELOPMENT AND GOALS HERE WOULD BE THAT WE EXPAND OUR PRODUCT THROUGHOUT WASHINGTON STATE
WE WILL ALSO INCREASE CONSUMER SALES THROUGH THE RETAIL DISTRIBUTION SYSTEMS, THROUGH TRAVEL SUPPLIERS, TRAVEL AGENTS, TOUR OPERATORS
VERY CRITICAL TO MOVE PEOPLE AROUND THE STATE FROM THE GATEWAYS OF SEATTLE FROM SEA OUT THROUGHOUT THOSE RURAL COMMUNITIES WHERE WE NEED TO REALLY DEVELOP TOURISM
THE STRATEGIC PLAN SHOWS A VARIETY OF DIFFERENT MECHANISMS TO DO THAT FROM DIRECT SALES AND PROMOTION OUT ON THE ROAD TO BRINGING KEY CLIENTS AND TRAVEL MEDIA BACK TO WASHINGTON STATE ON FAMILIARIZATION TOURS
LOTS OF COOPERATIVE PROGRAMS WITH THE INDUSTRY
EDUCATION PROGRAMS FOR THE INDUSTRY TO HELP BRING THEM BACK UP TO SPEED, GIVE THEM THE BUILDING BLOCKS THAT THEY NEED TO BE A PART OF TRAVEL TRADE DEVELOPMENT AND THEN WORKING REALLY COLLEGIATELY WITH TRAVEL SUPPLIERS THROUGH ADVERTISEMENTS, THROUGH PARTNERSHIPS
NEXT SLIDE PLEASE
WE'VE BEEN RAMPING UP TO REALLY RESTORE OUR TRAVEL TRADE PROGRAM OVER THE PAST FEW MONTHS HERE
THESE TRAVEL TRADE SHOWS ARE KEY ONES
DOMESTICALLY AND INTERNATIONALLY THEY'VE ALL BEEN VIRTUAL NOT SURPRISINGLY IN THE PAST FEW MONTHS
BUT KEY THAT WE ARE THERE
VERY IMPORTANT THAT WE MAINTAIN WASHINGTON'S REPUTATION, THAT WE ESTABLISH OR REESTABLISHED KEY CONTACTS WITH CLIENTS THOSE WHO WOULD BOOK THE BUSINESS
NEXT SLIDE
GOING FORWARD IN 2021 WE SEE SOME MORE TRAVEL TRADE SHOWS BEGINNING WITH VIRTUAL AND AT A CERTAIN POINT IN THE YEAR THEY BECOME IN PERSON AGAIN MOST PROBABLY WITH THE IP SHOW WHICH IS THE BIG INBOUND SHOW FOR THE US
ALL NATIONS COME IN
WTA WILL BE THERE, WILL LEAD A BOOTH AND CONTINGENT FROM OUR STATE ALONG WITH THE PORT OF SEATTLE AND THEN WE FOLLOW UP WITH SOME EUROPEAN AND DOMESTIC SHOWS AS WELL
KEY INITIATIVES HERE WOULD BE THAT WE'RE OUT THERE SELLING AND WE'RE BRINGING BACK REAL LEADS FOR THE STATE INDUSTRY DEVELOPING A DISTRIBUTION SYSTEM SO THAT THEY HAVE ACCESS TO THOSE LEADS AND CAN ACT ON THEM
NEXT SLIDE PLEASE
ANOTHER PROGRAM THAT WE'VE ALREADY BEGUN IS ALREADY FAIRLY ROBUST AND WILL CERTAINLY BE A FOCAL POINT HERE IN Q ONE AND Q TWO IS OUR DESTINATION DEVELOPMENT PROGRAM
A FEW STATES HAVE THESE
NOT ALL STATES DO
WE'VE TALKED TO THE STATES THAT HAVE DEVELOPED VERY SUCCESSFUL PROGRAMS COLORADO, OREGON, AND A FEW OTHERS
THE IDEA HERE IS THAT WE WILL HELP THE INDUSTRY AROUND WASHINGTON STATE RAMP UP TO BE GOOD TOURISM MARKETERS AND TO BUILD TOURISM INFRASTRUCTURE
OF COURSE THAT MEANS IN A CLIMATE LIKE THIS WE'VE GOT TO REALLY HELP RESTORE THE INDUSTRY AND RECOVER KNOWING THAT OUT AROUND THE STATE WE'RE TALKING ABOUT RURAL COMMUNITIES, WE'RE TALKING ABOUT DIVERSE COMMUNITIES, WE'RE TALKING ABOUT SMALL BUSINESS AND SENSITIVE BUSINESSES THAT HAVE BEEN SO HARD HIT
WE WILL LOOK AT PROGRAMS LIKE A GRANT PROGRAM TO HELP SUSTAIN THEM AND BRING THEM BACK UP TO SPEED
WE HAVE A SCHOLARSHIP PROGRAM FOR CERTAIN BUSINESSES THAT WILL ALLOW THEM TO COME TO KEY INDUSTRY FUNCTIONS TO LEARN AND GROW
TECHNICAL ASSISTANCE PROGRAMS WE'VE DEVELOPED A CURRICULUM FOR TOURISM DEVELOPMENT REGION BY REGION AROUND THE STATE AND ARE RUNNING WORKSHOPS AND TOWN HALLS TO HELP ENGENDER PARTNERSHIPS, REGIONAL PARTNERSHIPS, AND BUILD MOMENTUM IN EACH OF THOSE AREAS
AND NEXT SLIDE PLEASE
EARLIER TODAY WE HAD A WORKSHOP WITH ABOUT 100 OR SO SMALL BUSINESSES COMMUNITY LEADERS, ECONOMIC DEVELOPMENT COUNCILS, AND SUCH
THOSE CONTINUE THROUGHOUT Q ONE
WE WILL GO TO EVERY REGION IN THE STATE THROUGHOUT 2021
WE MAKE ASSESSMENTS ON WHAT IS NEEDED THEN GO BACK AND WE HELP CREATE A STRATEGIC PLAN FOR TOURISM DEVELOPMENT
A GRANT PROGRAM IS BEING DEVELOPED AS WE SPEAK
WE WANT TO GET A LITTLE BIT MORE HEADWAY WITH THE ASSESSMENT PROGRAM FIRST AND MAKE SURE WE UNDERSTAND COMPLETELY WHAT WILL BE NEEDED
THERE'S COLLABORATION WITH THE DEPARTMENT OF COMMERCE IN TERMS OF SMALL BUSINESS MITIGATION LOOKING AT THE KEY INDUSTRIES FOR THIS- INDUSTRY KEY BUSINESS MODEL ISSUES THEY FACE
NEXT SLIDE
A COMPONENT OF DESTINATION DEVELOPMENT WOULD BE MANAGEMENT AS WELL AND ALSO TRAVEL ADVOCACY
WE WANT TO BE SURE THAT AS WE DRIVE DEMAND AND STIMULATE TOURISM GROWTH AND RECOVERY THROUGHOUT THE STATE THAT WE DO IT IN A BALANCED WAY
VERY IMPORTANT TO MAKE SURE THAT WE ARE RESPONSIBLE IN THE FLOW OF TOURISM
WE'RE SENSITIVE ABOUT INDIGENOUS COMMUNITIES, SEASONALITY, PUBLIC LANDS AND WATERS
WE'VE SEEN SOME NEGATIVE EXAMPLES OVER THE PAST YEAR WITH AN INFLUX OF TRAVEL TO TRAILHEADS AND OTHER PLACES AND SO WE WANT TO MAKE SURE THAT AS WE GROW WE DO IT IN A SMART WAY
SO WE ARE TALKING WITH STATE AGENCIES, LAND MANAGEMENT AGENCIES, AND OTHERS ABOUT THE BEST WAYS TO DO THAT
HOW TO COORDINATE WITH THEM, THEIR BUDGETS, THEIR PLANNING
EXAMPLES OF THAT MAY BE THAT IF WE WORK WITH A COMMUNITY ON SAY AGRICULTURE TOURS OR WORK WITH COMMUNITIES THAT ARE GATEWAYS TO THE OUTDOORS THAT WE MAKE SURE WE LEASE WITH STATE AGENCIES ON THEIR BUDGETING GROWTH OF SAY TRAILHEAD PARKING LOTS, TRANSPORTATION TO AND FROM
WE WANT TO MAKE SURE THAT IT'S HOLISTIC AND WE THINK IT THROUGH 360
WE ALSO ARE HIGHLY INVESTED IN TRAVELER EDUCATION AND TRAVELER MEANS IN STATE OR OUT OF STATE
WE THINK THAT WITH COVID 19 WE'VE HIT A PARADIGM SHIFT HERE
THERE'S NO GOING BACK REALLY
TRAVEL EDUCATION IS GOING TO BECOME A PART OF TOURISM MARKETING AND REALLY WHAT WE'RE TALKING ABOUT IS RESPONSIBILITY AND TRAVEL
ALL TRAVELERS SHOULD BE STEWARDS OF THE ENVIRONMENT
THEY SHOULD BE UNDERSTANDING AND SENSITIVE ABOUT INDIGENOUS COMMUNITIES, RURAL COMMUNITIES, GATEWAY COMMUNITIES AND SUCH
WE ALSO WANT TO ENCOURAGE THEM TO EDUCATE THEMSELVES ABOUT SAFE TRAVEL, PUBLIC SAFETY, AND TO KNOW THAT THEY CAN TRAVEL CONFIDENTLY AS NEW TECHNOLOGY TOUCH LESS TECHNOLOGY COMES ONLINE
AND WE'LL GO TO THE NEXT SLIDE PLEASE
THE BIGGEST COMPONENT OF OUR RECOVERY PLANNING OVER THE NEXT YEAR OR SO WILL OF COURSE BE CONSUMER MARKETING AND THIS MEANS AS YOU WOULD EXPECT REALLY PROMOTING THE DESTINATION AS A WHOLE
THE STATEWIDE DESTINATION THROUGH ADVERTISING, PAID ADVERTISING THROUGHOUT NORTH AMERICA DIRECTLY TRYING TO STIMULATE AND RESTIMULATE GROWTH IN OUR US AND CANADA AIR MARKETS
THERE WILL BE AN INTEGRATED CAMPAIGN THAT WOULD INCLUDE EARN MEDIA, SOCIAL MEDIA OF COURSE, DIRECT MARKETING, ADVERTISING, OTHER COMPONENTS, WE BEGIN CLOSE TO HOME
WE KNOW CONVERSELY THAT OVERSEAS HAS THE BIGGEST IMPACT, THAT OVERSEAS PRIMARY MARKETS ARE GOING TO STAY THE LONGEST AND SPEND THE MOST
IT'S GOING TO TAKE LONGER TO GET THOROUGHLY INTO THOSE MARKETS
FOR THE MEANTIME WE WILL BEGIN LOCALLY, BEGIN IN STATE, ENCOURAGE TRAVEL IN WASHINGTON'S OWN BACK BACKYARD
WE HAVE A CAMPAIGN POISED TO DO THAT, EXPLORE WASHINGTON'S BACKYARD AND WE'LL MOVE THEN BEYOND INTO THE REGIONAL GATEWAYS, THE NORTHWEST FEEDER MARKETS OUT THROUGHOUT NORTH AMERICA
THIS COMPONENT OF OUR PLAN BEGINS A LITTLE BIT LATER IN Q TWO
WE BEGIN FIRST WITH TRAVEL TRADE AND WITH DESTINATION DEVELOPMENT
THOSE THINGS ARE ALREADY MOVING QUICKLY AS WE GET INTO REOPENING AND WE HAVE MORE CONFIDENCE THAT TRAVELERS CAN TRAVEL, THAT BUSINESSES ARE OPEN, THE GUIDELINES HAVE OPENED UP A BIT AND THIS IS LESS RESTRICTIVE
WE WILL HAVE A LOT MORE ABILITY I THINK TO REALLY INFLUENCE CONSUMER TRAVEL
NEXT SLIDE
AN EXAMPLE OF A VERY EARLY CAMPAIGN THAT HONESTLY WE THOUGHT A YEAR AGO IN MARCH WHEN WE LAUNCHED THE SHOW WA LOVE CAMPAIGN WAS SIMPLY TRIAGE FOR ABOUT A MONTH OR SO TO DRIVE RESTAURANT AND RETAIL GIFT CARDS AT A TIME WHEN PEOPLE WERE NOT ABLE TO TRAVEL AND FREQUENT THOSE BUSINESSES
AND INTERESTINGLY THOUGH WE'VE TRIED TO STAY AWAY FROM THIS INTO OTHER CAMPAIGNS SINCE WE'VE HAD MORE THAN 1,500 BUSINESSES UPLOAD OFFERS AND THEY SAID PLEASE DO KEEP THIS CAMPAIGN GOING
SO WE HAVE INDEED
THROUGHOUT THE YEAR WE'VE NEARLY TRANSITIONED INTO OUR EXPLORE WASHINGTON'S BACKYARD CAMPAIGN A FEW TIMES BUT THE RESURGENCE OF COVID FORCED US TO REALLY TAKE A HARD LOOK AND SAY RIGHT NOW IS NOT THE TIME TO ENCOURAGE PEOPLE TO TRAVEL ABOUT BUT WE'RE GOING TO DO WHAT WE CAN
SO I THINK THIS IS A REMINDER TO US GOING FORWARD IN THIS NEW TRAVEL PARADIGM THAT TRAVEL ADVOCACY AND EDUCATING ELECTED OFFICIALS AND OTHER BUSINESSES AND CONSUMERS AT LARGE ABOUT THE IMPORTANCE OF SHOWING SUPPORT FOR TRAVEL BUSINESSES WILL ONLY CONTINUE
AND NEXT SLIDE
BUT EXPLORE WASHINGTON'S BACKYARD IS POISED- AS I SAID THIS CAMPAIGN WILL PROMOTE WASHINGTON STATE TO WASHINGTONIANS BUT ALSO NEARBY NORTHWEST TRAVEL CONSUMERS
NEXT SLIDE
THERE WILL BE A ROAD TRIP COMPONENT SINCE WE KNOW THAT CONSUMERS ARE LOOKING FOR THAT KIND OF TRAVEL BUT ALSO BEYOND THAT ALL KINDS OF OTHER TRIPS
OUTDOOR RECREATION DEALS, BARGAINS, OTHER KINDS OF PACKAGING THAT COME UP AS THE INDUSTRY REOPENS
THERE'LL BE A PASSPORT PROGRAM THAT ENCOURAGES TRAVEL CONSUMERS TO HIT CERTAIN OPEN SPOTS IN THE STATE AND THERE'LL BE A REAL TIME RESOURCE SITE, A MICRO SITE, WHERE TRAVELERS CAN CHECK TO SEE WHAT IS OPEN, WHAT THE GUIDELINES ARE
OUR PARTNERSHIP WITH RECREATE RESPONSIBLY WILL HAVE GUIDELINES THERE AS WELL
AND NEXT SLIDE
TWO MINUTES LEFT
FINALLY A VERY ROBUST EARNED MEDIA CAMPAIGN FOCUSING ON TRAVEL PUBLICITY, TRAVEL MEDIA THROUGHOUT THE NORTHWEST, THROUGHOUT THE COUNTRY, AND CANADA, AND EVENTUALLY BEYOND
WE'RE JUST ABOUT TO BEGIN WORK ON THAT CAMPAIGN
A LITTLE BIT MORE REOPENING NEEDED BUT THAT WILL BE HAND IN HAND WITH OUR OVERALL CONSUMER MARKETING EFFORTS
AND FINALLY THE LAST SLIDE WHICH IS JUST TO SAY THANK YOU
THANK YOU FOR YOUR PARTNERSHIP AND WE'RE VERY MUCH LOOKING FORWARD TO REALLY GETTING GOING HERE IN EARNEST
THANK YOU SO MUCH DAVID
AND I'D LIKE TO TURN IT BACK TO MICHELLE FOR COMMISSIONER COMMENTS AND QUESTIONS
THANK YOU
AND THROUGH COMMISSIONER FELLEMAN WE WILL START WITH COMMISSIONER BOWMAN
GREAT DAVID
GREAT TO SEE YOU AND THANK YOU
THAT WAS A REALLY COMPREHENSIVE PRESENTATION AND I PARTICULARLY APPRECIATE THE PARTNERSHIP WE'VE HAD WITH YOU OVER THE LAST YEAR
YOU'VE BEEN WONDERFUL
I'M WONDERING I'VE BEEN THINKING A LOT OVER THE LAST COUPLE OF DAYS AS COMMISSIONER FELLEMAN AND I HAVE SPENT A LOT OF TIME ON THE TOURISM INDUSTRY IN WHAT WAYS CAN WE REALLY DISTINGUISH OURSELVES AND I MEAN BY THAT WASHINGTON STATE FROM OTHER STATES
I TEND TO GO TOWARDS OUR OUTDOOR RECREATION AND NATURAL ASSETS BECAUSE I THINK THERE ARE THINGS THAT ARE UNIQUE FROM THE SALISH SEAS TO MOUNT RAINIER
OUR CLASS FOUR AND CLASS THREE AND CLASS FIVE RIVERS
WE HAVE SO MANY THINGS THAT OTHER STATES DON'T HAVE AND SO I'M WONDERING TO WHAT EXTENT WTA AND OUR OTHER PARTNERS COULD REALLY TALK ABOUT THE UNIQUENESS OF WASHINGTON STATE
I ALSO BELIEVE THAT WHEN WE'RE TALKING ABOUT OUTDOOR RECREATION AND NATURAL ASSETS IN PARTICULAR OR MY INSTINCT AND IT'S NOT JUST AN INSTINCT I THINK IT'S BASED ON DATA AS WELL IS THAT PEOPLE ARE MORE COMFORTABLE BEING OUTSIDE OVER THE NEXT SIX TO 12 MONTHS EVEN IF THEY'RE GOING TO GET VACCINATED
THEY'RE NOT GOING TO BE RUSHING BACK INTO A MOVIE THEATER OR A BIG CROWDED CONCERT VENUE RIGHT AND SO I'D JUST LOVE SOME OF YOUR THOUGHTS ON THAT
CAN WE HAVE MORE OF A COORDINATED EFFORT TO TALK ABOUT ALL OF WHAT WASHINGTON BRINGS
AND THEN THE LAST THING I'D ADD TO THAT IS WE ALWAYS TOUCH ON IT BUT I THINK THERE MUST BE A WAY TO HIGHLIGHT A LITTLE BIT MORE THE WHY ABOUT TOURISM AND IT REALLY FOR ME IS ABOUT THE SUPPORT FOR THE SMALL LOCAL BUSINESSES
BECAUSE THE PEOPLE- WE KNOW THAT THAT'S THE FOUNDATION OF OUR TOURISM INDUSTRY
IT'S NOT THE HYATT HOTEL
IT'S THE SMALL VENDOR AT PIKE PLACE MARKET
AND SO THE MORE THAT WE CAN HIGHLIGHT THOSE BUSINESSES AND DO WHAT WE CAN TO SUPPORT THEM THROUGH THE NEXT COUPLE OF MONTHS WOULD BE GREAT
JUST SOME OF YOUR THOUGHTS ON THAT WOULD BE MUCH APPRECIATED
ABSOLUTELY
THOSE ARE GREAT QUESTIONS COMMISSIONER BOWMAN
I WOULD TAKE A PAGE FROM OUR BRANDING EXERCISE RIGHT NOW, OUR DESTINATION BRANDING EXERCISE WHICH IS THE FIRST IN MORE THAN 10 YEARS SINCE THE CLOSURE OF THE LAST TOURISM OFFICE AND SO BADLY NEEDED RIGHT NOW
WE'RE ABOUT 50% OF THE WAY THROUGH
WE HAVE COMPLETED A STATEWIDE STAKEHOLDER PROCESS WITH PROBABLY MORE THAN 250 VOICES ALL COMING TOGETHER FROM SMALL TOWNS TO URBAN TRIBAL DIVERSE VOICES FROM ALL OVER THE STATE AND WHAT OCCURS TO ME NOW THAT WE'VE GONE THROUGH THAT IS THAT MANY WESTERN STATES, OUR COMPETING STATES HAVE BEAUTIFUL MOUNTAINS AND WATERS AND RIVERS AND A LOT OF THE ASSETS WE HAVE I PERSONALLY THINK OURS ARE MORE BEAUTIFUL BUT WE'VE REALLY DRILLED DOWN HERE AND I THINK TAKING THE TIME TO LOOK AT REALLY WHAT THE BRAND IS IN WASHINGTON AND TRY TO UNCOVER WHAT AUTHENTICALLY IS THERE AND I THINK IT IS YES INDEED SOME WONDERFUL ENVIRONMENTAL ASSETS BUT ALSO 29 TRIBES WHICH IS UNIQUE
AND I THINK PEOPLE WHO SO REVERE THE LANDSCAPE AND THEIR ENTREPRENEURSHIP, THEIR CREATIVITY, THE LIFESTYLES, THEY HAVE FORGED HAVE BEEN FORGED WITH TIES TO THE LAND AND I DON'T WANT TO SAY TOO MUCH ABOUT THE DIRECTION WE'RE GOING BUT I DO THINK THAT WASHINGTON STATE HAS A VERY UNIQUE- IS THAT A CONFLUENCE OF OUTDOOR TREASURES A CITIZENRY THAT SO VALUES THAT AND THE STEWARDS OF IT AND A TRAVEL VIBE IF YOU WILL THAT FEW OTHER DESTINATIONS REALLY HAVE THAT IS INCLUSIVE THAT INVITES, DOESN'T ROLL OUT THE RED CARPET BUT IT CERTAINLY INVITES AND SAYS WE HAVE ABUNDANCE HERE AND YOU CAN BE A PART OF IT
BUT IN BEING A PART OF IT YOU ABSOLUTELY MUST SUPPORT IT AND BE STEWARDS OF IT THE WAY THAT WE ARE
THAT IS TO BE CELEBRATED AND I THINK THAT WE CAN FIND A WAY TO CREATE A COMPETITIVE ADVANTAGE FOR WASHINGTON STATE HERE THAT HASN'T BEEN DONE BEFORE
SO THERE'S ONE ANSWER TO YOUR QUESTION
REGARDING YOUR LAST QUESTION, YES I THINK SMALL BUSINESSES MAKE UP THE FABRIC OF TOURISM AROUND THE STATE AND IT GOES BACK TO COMMISSIONER CALKINS' QUESTION THOUGHT ABOUT THE PERCOLATE UP MODEL AND CERTAINLY WITH SO MANY SMALL BUSINESSES A PART OF THIS INDUSTRY WE NEED TO SUPPORT THEM
WE NEED TO EMPOWER THEM
WE NEED TO EDUCATE THEM AND SHOW THEM AND GIVE THEM THE BUILDING BLOCKS OF TOURISM TO HELP THEM PARTNER WITH US
THAT IS REALLY THE ONLY WAY TO REALLY AUTHENTICALLY RESTORE TOURISM OVER THAT THREE TO 5 YEAR PERIOD
THANK YOU
THANK YOU COMMISSIONER BOWMAN
MOVING TO COMMISSIONER CALKINS
YEAH THANK YOU DAVID
WE'VE ALL BEEN READING THESE NUMBERS FROM INDUSTRY EXPERTS CONSULTANCIES EVEN BILL GATES I THINK WAS THE LAST SOURCE I HEARD ON EXPECTATIONS FOR THE NEW NORMAL IN TERMS OF AVIATION, LEISURE TRAVEL, BUSINESS TRAVEL
THE MOST CONCRETE NUMBERS OR ESTIMATES EDUCATED GUESSES I GUESS I HEARD ARE POTENTIALLY A 30% REDUCTION IN BUSINESS TRAVEL FOR THE LONG TERM BUT I HAVEN'T HEARD ANYTHING ON LEISURE TRAVEL AND I FEEL LIKE THERE'S- ON THE ONE HAND A PENT UP DEMAND BUT ON THE OTHER HAND MAYBE A RELUCTANCE
IT'S NOW SUFFERED THROUGH A PANDEMIC
SO IF YOU COULD MAYBE ALLUDE TO WHAT YOU'RE HEARING AMONGST EXPERTS AND HELP US UNDERSTAND IF WE'RE MOVING TO A WORLD THAT SOUNDS MORE TOWARDS LEISURE TRAVEL AND LESS TOWARDS BUSINESS HOW DO WE ADAPT TO THAT AS A REGION TO HIGHLIGHT WHAT YOU'VE BEEN TALKING ABOUT AND ALSO MAKE UP FOR POTENTIAL LOSS OF THOSE VERY LUCRATIVE BUSINESS TRAVEL DOLLARS
GREAT QUESTION
I DO THINK THAT TRAVEL- I HESITATE TO USE THE WORD FOREVER I THINK TRAVEL IS FUNDAMENTALLY CHANGED JUST LIKE AFTER 9 11 WITH TRAVEL SECURITY
I THINK THAT COVID OR THE LEGACY OF IT WILL BE WITH US FOR SOME TIME AND EVEN WHEN IT ISN'T IT I THINK THAT TRAVELERS HAVE JUST SIMPLY LEARNED A LOT ABOUT PUBLIC HEALTH AND HAVE A LOT MORE WORLDLY WISDOM ABOUT PROTECTING THEMSELVES WHEN THEY TRAVEL
I DO THINK THAT THERE IS THAT OPPORTUNITY TO NOT ONLY PROMOTE OUR DESTINATIONS BUT PROMOTE THE IMPORTANCE OF TRAVEL, THE INTRINSIC BENEFITS YOU CAN ONLY GET FROM TRAVEL
VIRTUAL IS WONDERFUL AND CAN DO MANY THINGS BUT WE CAN'T GIVE UP ON THAT REAL IN PERSON TRAVEL THAT IS SO KEY
AND CERTAINLY WHEN WE LOOK AT DIVERSITY, EQUITY, INCLUSION THE POWER OF BEING TOGETHER TO EXPERIENCE NEW CULTURES TO BE IN A PLACE YOU HAVEN'T BEEN BEFORE AND BE EXPOSED TO DIFFERENT CULTURES, CHALLENGES, COMMUNITIES IS VITAL I THINK FOR US GOING FORWARD
SO I THINK AS TOURISM MARKETERS WE NEED TO THINK ABOUT NOT JUST PROMOTING OUR DESTINATIONS IN THE FUTURE OR CRUISE LINES OR HOTELS OR THEME PARKS, WE NEED TO BE STEWARDS OF THE TRAVEL EXPERIENCE AND I THINK THAT LEISURE TRAVEL WILL REMAIN ROBUST
TO ANSWER YOUR QUESTION ABOUT DEMAND ,YES WE'VE SEEN DEMANDS SUSTAINED THROUGHOUT THIS
WE KNOW THAT PEOPLE HIGHLY VALUE TRAVEL
THEY'VE BEEN DREAMING ABOUT IT THROUGHOUT THIS PANDEMIC
SO I DO THINK THAT WE CAN TWEAK THAT A LITTLE BIT AND I THINK THAT WE CAN INSTALL SOME EDUCATION, SOME ADVOCACY FOR TRAVEL BUSINESSES AND COAX TRAVELERS INTO BELIEVING AS WE DO THAT THERE IS A RESPONSIBILITY THAT COMES WHEN YOU LEAVE YOUR HOME AND YOU TRAVEL
THAT'S NOT A BAD THING
THAT SHOULD BE AN HONOR TO BE A PART OF THAT
WHAT I'D LIKE TO JUST NOD TO HERE, THE SECOND PART OF YOUR QUESTION I THINK EVERYTHING CONGREGATE OBVIOUSLY IS VULNERABLE RIGHT NOW
CONVENTION CENTERS, HOTELS, AIRLINES ARE HAVING SUCH A DIFFICULT TIME
I THINK THAT THERE IS A UNIQUE CHALLENGE FOR OUR INDUSTRY IN LOOKING AT THE CONTROLLED ENVIRONMENTS WHERE WE HAVE THE ABILITY TO MANAGE THE FLOW AND SOCIAL DISTANCING
AND I WAS JUST ON A CALL LAST WEEK ABOUT THIS NEW VERIFY APP THAT THE DENVER INTERNATIONAL AIRPORT IS USING THAT WOULD HELP TO VALIDATE HEALTH SCREENINGS THROUGH AN APP, CREATE DEDICATED QUEUES AND THINGS LIKE THAT THAT WOULD HELP US BETTER MANAGE THE FLOW
I THINK WHEN YOU LOOK AT CONTROLLED ENVIRONMENTS LIKE A CONVENTION CENTER, HOTEL, OTHERS, WE AND THE TOURISM INDUSTRY HAVE THE ABILITY TO MANAGE OUR ENVIRONMENTS AND I THINK THAT WE JUST ARE GOING TO NEED TO STEP UP
WE MAY SEE A REDUCTION IN BUSINESS TRAVEL
IT MAY BE MORE DIFFICULT AND TAKE LONGER FOR CONVENTION BUSINESS AND OTHER BUSINESS TO COME BACK BUT I DON'T THINK THAT'S DONE
I THINK IT IS SO ESSENTIAL THAT WE KEEP ON TRAVELING, WE KEEP ON CONGREGATING AND MEETING TOGETHER
WE JUST HAVE TO BE A LOT MORE INNOVATIVE
THANK YOU
MOVING TO COMMISSIONER CHO
YEAH THANK YOU DAVID FOR BEING HERE TODAY
I THINK RYAN KIND OF HIT ON SOMETHING THAT I WANTED TO ASK YOU ABOUT AND THAT IS THE DISTINCTION BETWEEN TOURISM AND TRAVEL
AND I NOTICED IN YOUR FIRST SLIDE THE TITLE SO THE STATE OF TOURISM BUT ALL THE STATISTICS WERE ON TRAVEL SO I'M WONDERING IF YOU HAVE THE DISAGGREGATED DATA THAT SHOWS THE SHARE OF BUSINESS TRAVEL VERSUS LEISURE TRAVEL AND IF YOU DON'T HAVE IT ON YOU IT COULD JUST BE A SPLIT WHATEVER BUT I WOULD LOVE TO FOLLOW UP WITH YOU ON THAT AND JUST GET A SENSE BECAUSE MY GUESS WOULD BE THAT WITH MICROSOFT AND AMAZON AND ALL THESE COMPANIES HERE, OUR SHARE IS VERY MUCH MORE ON THE BUSINESS SIDE AND THEN SECONDLY BASED ON THAT DATA HOW YOU INTEND TO TARGET YOUR PROMOTION OF THE REGION WHETHER THAT'S FOR TRADE SHOWS VERSUS GOING TO SNOQUALMIE PASS HOW YOU INTEND TO STRATEGICALLY TARGET SO THAT WE CAN INCREASE SOME OF THAT TRAVEL? GOOD QUESTION
LIKE ALL DESTINATIONS WE HAVE A MIX OF BUSINESS AND LEISURE AND THIS REGION HAS A LOT OF BUSINESS AND I CAN FOLLOW UP AND GIVE YOU MUCH MORE DATA ON THAT THAN WE HAVE TIME TO LOOK AT HERE TODAY
IT'S YET TO BE SEEN WHAT DECISIONS BUSINESS WILL MAKE IN TERMS OF WHERE THEY HOLD THEIR MEETINGS AND WHAT THEY ALLOW IN TERMS OF BUSINESS TRAVEL VERSUS VIRTUAL THOSE KINDS OF THINGS
I THINK IT'S BEING DISCUSSED AS WE SPEAK
WE'RE ALL GOING TO ARGUE THAT OR ADVOCATE FOR THE IMPORTANCE OF BOTH THAT TECHNOLOGY WILL MOVE US FORWARD IN TERMS OF VIRTUAL, TOUCHLESS TECHNOLOGY, CONTACTLESS PURCHASES THINGS LIKE THAT THOSE ARE ALL IMPORTANT STEPS BUT WE NEED TO KEEP ON TRAVELING
AGAIN I WOULD JUST UNDERSCORE THE IMPORTANCE OF THAT
DOES ONE HAVE A BIGGER MULTIPLIER EFFECT THAN THE OTHER? LIKE WOULD YOU SAY THAT TOURISM MONEY SPENT HAS A HIGHER MULTIPLIER EFFECTIVE IN THE LOCAL ECONOMY THAN A BUSINESS TRAVEL OR WOULD YOU SAY THAT THEY'RE ROUGHLY EQUAL? HARD TO SAY BECAUSE THERE ARE SO MANY SEGMENTS WITHIN BUSINESS TRAVEL AND LEISURE BUT WE KNOW THAT FOR EXAMPLE CONVENTION DELEGATES COMING MEETING IN DOWNTOWN SEATTLE SPEND AN AVERAGE OF 2.4 DAYS TOURING SOME OTHER PART OF THE STATE
THAT MAY BE AS CLOSE AS WOODINVILLE WINE COUNTRY
IT MAY BE A DAY TRIP TO MOUNT RAINIER
IT MAY BE A FLIGHT UP TO THE SAN JUAN ISLANDS OR THE OLYMPIC PENINSULA
BUT SEATTLE IS A GATEWAY WE KNOW FROM OUR RESEARCH, FROM DEMOGRAPHICS, PSYCHOGRAPHICS
VISITORS COME HERE AND THEY REALIZE THEY HAVE ACCESS TO THE WHOLE STATE AND THEY WANT TO SEE A PART OF IT
THEY OFTEN CAN'T DO ALL OF IT BUT THEY WANT TO SEE A PART OF IT
IT DEPENDS WHAT SEGMENT YOU'RE LOOKING AT
LEISURE TRAVELERS CAN BE QUITE LUCRATIVE
IT JUST DEPENDS WHAT IT IS THEY'RE DOING, WHERE THEY'RE STAYING
AGAIN THERE'S A DISTANCE SO LOCALLY NOT AS IMPACTFUL AS SAY ONE OF OUR PRIMARY MARKETS LIKE THE UK, FRANCE, GERMANY, CHINA, SOUTH KOREA
THOSE ARE GOING TO BE MORE IMPACTFUL
AND THEN YOU HAVE TO LOOK AT REALLY THE CLIMATE AND WHAT PEOPLE ARE AFFORDED TO DO, HOW MUCH TIME THEY HAVE
RIGHT NOW WE'RE SEEING A LOT OF TRENDS FOR THE LAST MINUTE TRAVEL
THE BOOKING WINDOWS ARE SHRINKING
PEOPLE WANT CONFIDENCE TO KNOW THAT THOSE BOOKING POLICIES ARE FLEXIBLE
SO THERE'S ALL KINDS OF THINGS THAT ARE SKEWING IT AND CHANGING IT AND THAT'S WHY I SAY WHEN I WAKE UP IN THE MORNING I'M LOOKING AT ALL MY SENTIMENT REPORTS, I'M LOOKING AT THE LATEST GREATEST WHAT'S HAPPENING NOW
SO DYNAMIC
YEAH
THANK YOU SO MUCH
SURE
COMMISSIONER CHO, I WOULD JUST SAY THE WAY THAT WE STRATEGIZE TO ANSWER THAT LAST QUESTION IS WE'RE LOOKING AT BOTH TRADE AND WE'RE LOOKING AT LEISURE
BOTH ARE REALLY IMPORTANT COMPONENTS
THE WTA IS NOT ACTUALLY SELLING CONVENTION BUSINESS PER SE WE'RE ALLOWING THE DMO'S AROUND THE STATE TO DO THAT
BUT WE'RE STILL SUPPORTIVE OF IT AND ADVOCATES OF GROUP TRAVEL
THANK YOU
MOVING TO COMMISSIONER STEINBREUCK
YOU'RE MUTED SIR
THANKS MICHELLE
THANKS VERY MUCH FOR THIS PRESENTATION
IT'S REALLY THOUGHT PROVOKING
AT THE SAME TIME IT'S CHALLENGING TO SAY THE LEAST TO THINK OF WHAT WE CAN BE DOING
IN THE MEANTIME DAVID AS WE SLOG THROUGH WHAT LOOKS LIKE AT LEAST ANOTHER YEAR YOU KNOW TRYING TO GET THE VACCINE OUT AND THE NUMBERS THAT ARE NEEDED AND IT SEEMS LIKE IT'S DIFFICULT TO BE TALKING ABOUT TRAVEL TOURISM DURING THIS TIME IN ANY WAY THAT IS ADVOCATING FOR TRAVEL
NOW I HAPPEN TO BELIEVE THAT WE CAN TRAVEL SAFELY RIGHT NOW IF WE TAKE THE BASIC PRECAUTIONS AND WE DON'T HAVE TO FREAK OUT BUT I STRUGGLE WITH HOW TO TALK ABOUT IT PUBLICLY AND OPENLY AND ETHICALLY
WHETHER WE SHOULD EVEN BE PROMOTING TRAVEL NOW, AT LEAST THROUGH THE NEXT YEAR UNTIL WE SEE A SIGNIFICANT DECLINE IN THE NUMBERS AND A SIGNIFICANT 70% TO 80% VACCINATION RATE
I DON'T KNOW
THAT'S SORT OF AN OPEN QUESTION
THERE MAY NOT BE ANY GOOD ANSWERS BUT I'M ACTUALLY LOOKING TO YOU DAVID FOR ADVICE ON THAT
I APPRECIATE THAT
I AGREE WITH YOU
IT IS REALLY CHALLENGING
IT IS WHY WE HAVE CREATED VERY SPECIFIC CAMPAIGNS AND THEN HAD TO PULL THEM BACK
AND AS I SAY SOME ARE POISED NOW BUT I THINK WE HAVE RIGHTLY PULLED THEM BACK WITH EACH RESURGENCE OF COVID AND STAYED INSTEAD WITH TRIAGE AND INDUSTRY SUPPORT AND THE THINGS WE NEEDED TO DO IN THE MOMENT
IT'S FRUSTRATING I WILL TELL YOU
WE WANT TO BE OUT THERE MARKETING
WE WANT TO STIMULATE DEMAND BECAUSE THAT'S WHAT WE'RE BUILT TO DO SO IT'S BEEN VERY FRUSTRATING TO DO IT BUT I THINK IT WAS RIGHT
I DO THINK THAT WHEN WE LOOK AT TRAVEL TRADE FOR EXAMPLE AND WE LOOK AT DESTINATION DEVELOPMENT WHICH ARE ONGOING RIGHT NOW WE HAVE TO BEGIN THOSE NOW BECAUSE IT TAKES TIME TO BUILD THAT MOMENTUM, TO ESTABLISH THE RELATIONSHIPS, TO LAY THE GROUND WORK WITH SALES THAT THEN LEAD TO TOUR PRODUCT BEING BUILT AND COME BACK TO US A YEAR FROM NOW OR TWO YEARS FROM NOW
THE LEAD TIME ON A LOT OF THE DEVELOPMENT WORK WE DO IS QUITE LENGTHY AND SO THERE IS A LITTLE BIT OF A GAMBLE HERE
WE'RE SAYING THE WORLD WILL OPEN UP, WE WILL BE BACK IN THE TOURISM BUSINESS BUT WE'RE NOT GOING TO WAIT
WE'RE GOING TO BEGIN THAT BUILDING NOW WITH CONSUMER MARKETING
WE ARE WAITING A LITTLE BIT BECAUSE THAT IS HYPER CURRENT
WE WANT TO BE VERY CAUTIOUS ABOUT WHAT WE SAY tRAVELERS CAN DO
A NEW TENANT OF OUR MARKETING IS TRAVEL ADVISORY
WE ARE MARKETERS BUT WE ARE TRAVEL ADVISORS AND WHAT THAT MEANS IS IT'S ALERTS, IT'S NOTIFICATIONS, IT'S PUBLIC EDUCATION, IT'S SHOWING THAT THEM THOSE RECREATE RESPONSIBLY GUIDELINES AND SAYING, 'TRAVELER YOU'RE PART OF THIS TOO' AND SO IT'S NOT TOO EARLY TO BEGIN THOSE THINGS
LASTLY I WOULD SAY BECAUSE IT IS A WONDERFUL QUESTION IT BEHOVES US AND OUR ELECTED LEADERS AND PUBLIC HEALTH OFFICIALS TO UNDERSTAND THE BUSINESS MODEL OF TOURISM, HOW POWERFUL TOURISM COULD BE AS OUR FOURTH LARGEST INDUSTRY
REMEMBER IT LED JOB GROWTH PRIOR TO COVID AND THINK THROUGH THE WORK THAT SHOULD BE DONE NOW CONCURRENTLY TO BUOY THAT BUSINESS MODEL
WHAT WILL IT TAKE WHEN? I THINK IT'S VITAL THAT WE DO THAT AS WE'RE DEPLOYING THESE GUIDELINES
WE DON'T WAIT UNTIL THE MAGIC POINT IN THE FUTURE AND THEN START THINKING ABOUT WHAT IT WILL TAKE TO RESTORE THE TOURISM BUSINESS MODEL, IT NEEDS TO BE THOUGHT THROUGH NOW
YEAH, DAVID, THERE'S GOING TO BE AN AMAZING BURST OF TRAVEL, AN EXPLOSION OF RETURN TO TRAVEL AT SOME POINT WHEN PEOPLE FEEL CONFIDENT
I JUST THINK THAT THERE'S SUCH PENT UP DESIRE AND DEMAND FOR ALL TYPES OF TRAVEL REALLY AND WE PROBABLY NEED TO BE PREPARED FOR A MASSIVE SURGE AT SOME POINT
THAT'S HOW OPTIMISTIC I AM
SO I AM
TOO AND THE DATA DOES SHOW THE DEMAND AND IT COMES BACK TO WHEN WE DO HAVE SURGES THAT WE ARE POISED AND READY TO PROMOTE RESPONSIBLE TRAVEL AND DESTINATION MANAGEMENT
THAT'S GOING TO BECOME PART OF OUR JOB AS WELL AS STIMULATING DEMAND AND CHANGE PRACTICES FOR THE LONG TERM
THAT'S ALL SO THANK YOU VERY VERY MUCH FOR AN EXCELLENT PRESENTATION
THANK YOU COMMISSIONERS STEINBRUECK
AND WE WILL CONCLUDE THIS PARTICULAR Q AND A WITH COMMISSIONER FELLEMAN
THANK YOU AND I DO WANT TO LEAVE SOME TIME FOR OUR EXECUTIVE METRUCK TO WRAP THINGS UP FOR US BUT I DO GREATLY APPRECIATE THE AMOUNT OF TIME DAVID YOU SPENT WITH US AND WITH COMMISSIONER BOWMAN REALLY EXPLORING THIS AND SUFFERING THE FRUSTRATIONS ABOUT WHEN WE CAN REALLY ROLL OUT OF PLAN DEALING WITH THE UNEXPECTED CONTINUATION OF THIS PANDEMIC
I THINK THERE'S A COUPLE OF THINGS THAT I JUST WANT TO TOUCH ON IS THAT WHEN YOU TALK ABOUT THE AMOUNT OF MONEY WHETHER IT BE RECREATIONAL OR BUSINESS TRAVEL IT'S ALSO WHERE THE MONEY IS BEING SPENT
YOU KNOW A DOLLAR HERE VERSUS A DOLLAR EAST OF THE MOUNTAINS TO THE POINT THAT COMMISSIONER BOWMAN SAID IS LIKE RURAL ECONOMIC DEVELOPMENT OPPORTUNITIES THAT REALLY BENEFIT THE ENTIRE REGION
SO I REALLY THINK IT'S NOT JUST THE ABSOLUTE AND I BELIEVE IT WAS- I THINK IT WAS THE GSP PRESENTATION THAT WE SAW- NO I THINK IT WAS MARIE'S PRESENTATION WHAT DOES IT MEAN TO- WHAT DOES IT COST TO LIVE IN ANY GIVEN REGION RIGHT? WHAT IS THE MINIMUM WAGE YOU NEED TO LIVE THERE AND YOU COULD JUST SCALE WHAT THAT DOLLAR IS WORTH BASED ON WHAT THE COST OF LIVING IS FOR THESE VARIOUS REGIONS
AND I ALSO THINK WE HAVE LIKE- WE'RE TRADITIONALLY LOOKING AT FLYING PEOPLE IN AND THIS IS ULTIMATELY WHERE WE WANT TO GET TO BUT WE HAVE A DRIVE MARKET AND OUR LOCAL REGIONAL MARKET
AS KING COUNTY FOLKS YOU KNOW WE HAVE ISSAQUAH AT THE FOOTHILLS OF THE NATIONAL PARKS RIGHT
SO WE HAVE PLACES THAT WE REALLY CAN MARKET MORE FOR PEOPLE IN OUR BACKYARD THAT MAY NOT BE EVEN AS AWARE OF BUT GIVEN WHERE WE ARE RIGHT NOW I THINK BY DEFINITION WE'RE REALLY PROMOTING FALL AT THE EARLIEST FOR PROMOTION AND AND THAT'S ONE OF THE THINGS- ONE OF THE BENEFITS OF THIS IS REALLY TRYING TO EXPAND THE SEASON OF WHAT WE SELL FOR TOURISM
SO THAT ALSO HAS THIS MAGNIFYING BENEFIT OF NOT JUST TRYING TO FIND A HOTEL ROOM IN AUGUST DOWNTOWN SEATTLE WHICH IS IMPOSSIBLE AT LEAST USED TO BE AND REALLY SHARE THAT ECONOMIC WEALTH THROUGHOUT THE YEAR
AND THEN AS YOU POINTED OUT THE REALLY THE CRITICAL THING IS THAT IN THE MEANTIME HAVING OUTDOORS IS PERHAPS THE MORE ACCEPTABLE WAY TO DO IT AND I GO BACK AND LOOK AT MY PREVIOUS TOURISM PROMOTION THINGS
EVEN VISIT SEATTLE WE TALK ABOUT WATER FUN URBAN PARTS AND LITERARY LOVE
WHAT WE TRY TO SELL IS THE FULL MEAL DEAL IN SEATTLE AND THEN THAT WAS IN 2018
IN 2019 THE STATE VISITOR GUIDE IS WASHINGTON'S NATURAL WONDERS AND WE HAVE LIKE THESE LARGE BOOKS AND OF COURSE MY FAVORITE FOR THIS YEAR IS AGAIN WE'RE TALKING ABOUT GREAT GETAWAYS IN THE EVERGREEN STATE
YOUR POINT IS THAT WE HAVE TO INVOKE THAT SENSE OF STEWARDSHIP WHEN PEOPLE COME HERE
I THINK IT'S- YOU KNOW WHEN PEOPLE ASK NOW TO USE YOUR TOWEL FOR ANOTHER DAY, WHEN PEOPLE ARE BEING ASKED OH MY GOD HOW DARE YOU, IN FACT I THINK PEOPLE FEEL IF YOU ASK THEM TO DO SOMETHING THERE'S ALMOST LIKE THEY'RE COMPELLED
PEOPLE GOING UP TO THE SAN JUANS SHOULDN'T FEEL THAT THEY SHOULD JUST RUN THAT SHOWER AS LONG AS THEY DO AT HOME
WATER IS LIMITED ON AN ISLAND
THEY NEED TO BE TOLD THAT
BUT I THINK PEOPLE WILL BE INCLINED TO DO THAT
IT'S OURS TO TAKE CARE OF
I LOVE THE SENTIMENT
'RECREATE RESPONSIBILITY' IS GOING TO BE I THINK A DRAW NOT LIKE A NANNY STATE ISSUE AND THEN ULTIMATELY WHERE YOU REALLY HAVE TO TRY TO DO THIS STUFF CULTURALLY APPROPRIATELY
IT'S NOT JUST IN ALL OUR DIVERSE COMMUNITIES BUT SPECIFICALLY IF OUR LOCAL TRIBAL GOVERNMENTS WANT TO OPEN THEIR DOORS TO VISITORS, THIS IS A UNIQUE DRAW AS YOU POINTED OUT BUT ONE THAT CAN ONLY BE DONE WITH REALLY CULTURAL SENSITIVITY
SO I THINK YOU COVERED A GREAT AMOUNT OF THINGS
WE LOOK FORWARD TO CONTINUING TO WORK WITH YOU ON THIS AND I'M SORRY WE RAN LONG BUT I'M NOT REALLY SORRY WE RAN LONG
I THINK THIS HAS BEEN A FANTASTIC CONVERSATION
NOT THE BREATH OF YOUR BACKGROUNDS THAT WE SHARED WITH US
I THINK THE CHALLENGE- THE DIVERSITY OF INTEREST OF OUR COMMISSIONERS HAVE BROUGHT TO THE CONVERSATION- THIS HAS BEEN VERY FRUITFUL AND THANK YOU DAVID AS WELL AS DAVID AND EVERYBODY ELSE THAT'S BEEN ON BOARD
I JUST ECHO YOUR THANKS FRED
THANK ALL THE SPEAKERS BRIAN, RYAN, MARIE, DAVID
GREAT JOB TODAY
I THINK THE THINGS YOU HIT ON TODAY MATCH OUR INTERESTS IN OUR DNA SO WELL IN TERMS OF WHAT WE TALK ABOUT IN TERMS OF ECONOMIC RECOVERY AND I KNOW WE WANT A FEW MINUTES AT THE END TO TURN IT BACK OVER TO STEVE AND THAT'S WHAT I'M GOING TO DO TO JUST TALK ABOUT OUR OWN NEXT STEPS TO SUPPORT AS WE WORK ON OUR OWN INITIATIVES
THANKS AGAIN EVERYONE
THANKS ALL, THANKS DAVE AND I WANT OFFER MY OWN THANKS TO BRIAN, RYAN, MARIE AND DAVID FOR THE PRESENTATIONS
VERY INFORMATIVE PRESENTATION AND I THINK COMMISSIONER STEINBRUECK DESCRIBED THEM AS THOUGHT PROVOKING AND I THINK THAT'S REALLY- I HAVE LOTS OF GEARS TURNING AS WE'RE PRESENTING BECAUSE WE SEE DIFFERENT PIECES AND BRIEFINGS OF THESE BUT THEN TO SEE THEM ALL TOGETHER I THINK IT REALLY INFORMS OUR THINKING ON OUR ABILITY TO PARTNER WITH YOUR ORGANIZATION, GIVES US A LOT OF OPTIMISM ABOUT OUR ABILITY TO REBUILD OUR ECONOMY IN A COORDINATION AND COLLABORATION FASHION WITH A FOCUS ON THE EQUITY RECOVERY AND ESPECIALLY ON SOME OF THESE AND THE TIMING IS AN IMPORTANT ISSUE
WE JUST HEARD FROM DAVID ON THE TIMING OF TOURISM AND I THINK THERE ARE SOME THINGS
THERE'S A LOT OF UNCERTAINTY WITH THAT BUT IF WE HAVE THE PLANS AND WE'RE THINKING ABOUT IT AND THEN WE KNOW TO EXECUTE THOSE PLANS WHEN WE REACH THE SPECIFIC POINTS THAT'S KIND OF IMPORTANT FOR US
THE LAST PORTION I JUST HAVE A COUPLE OF THINGS TO SHARE LAST PORTION BEFORE WE TURN ON THE GENERAL DISCUSSION I WANT TO TALK TO YOU ABOUT OUR RECOVERY INITIATIVES AND PLANNING FOR 2022
SO IF I CAN GET THE SLIDE SHOW PLEASE
AND SO NEXT SLIDE PLEASE
SO I ALREADY TALKED ABOUT THIS IN JANUARY 28
WE WENT INTO DETAIL ABOUT THIS APPROACH ON OUR RECOVERY AND I THINK JUST TO RECAP THAT FOR EVERYONE HERE I SHOWED THIS BEFORE BUT OUR OPERATIONS, CONSTRUCTION, ACTIVITIES, AND PARTNERSHIPS HAVE MADE A DIFFERENCE IN 2020 AND WILL DEFINITELY HELP TO DRIVE THE ECONOMIC RECOVERY MOVING TO 2021 BEYOND
BUT I THINK THAT PEOPLE WERE DISCUSSING TODAY WE'RE DEFINITELY NOT OUT OF THE WOODS YET FOR RECOVERY
OUR GATEWAY COULD TAKE YEARS AND IT WILL TAKE US A WHILE FOR US TOO AND OUR TENANTS AND PARTNERS TO RECOVER AND TO HEAL AND WE FACED TREMENDOUS UNCERTAINTY SO WE NEED TO REMAIN VIGILANT
WHEN I REMAIN VIGILANT MEANS TO UNEXPECTED IMPACTS OF OUR OPERATIONS IN OUR REVENUES
WE HAVE TO BE CAREFUL FINANCIALLY MAKE SURE WE'RE COVERING OUR RESPONSIBILITIES AND OUR CORE MISSION AT THE PORT
AT THE SAME TIME WE NEED TO BE A SUBSTANTIAL SUPPORTER OF OUR REGIONAL RECOVERY EFFORTS AND TODAY I THINK ALIGNMENT IS REALLY IMPORTANT
THE THINGS THAT I WAS WRITING DOWN AS WE LOOK FORWARD IN TALKING ABOUT THESE ELEMENTS OF THE ECONOMIC RECOVERY IS USING THE INFORMATION IN THE FRAMEWORKS PROVIDED HERE FOR EACH OF THE PRESENTATIONS AND HOW THEY OVERLAP, LOOKING AT THE METRICS, AND THE PLANS, AND THE GOALS, AND MAKING SURE HOW WE MEASURED AGAINST THOSE
AND I THINK SPECIFICALLY ON SOME OF THOSE THERE'S IMPORTANT THINGS THAT WE BRING TO THOSE PARTS OF THE ECONOMIC RECOVERY
AS PART OF THAT OVER THE NEXT FEW MONTHS WE HAVE TO SEE OUR CAPACITY TO CONTRIBUTE TO THIS WHICH IS LOOKING AT OUR BUDGET AND DETERMINING HOW WE CAN- HOW WE'RE PERFORMING AGAINST THAT
I DID GO OVER IN DETAIL BEFORE EACH OF THESE ELEMENTS
IT IS SOMETHING TO BRING UP THERE JUST A CROSS REFERENCE OF EACH OF THESE ELEMENTS HERE IS THAT THE BIG THING OF OPERATING THESE GATEWAYS AND ALL THE VALUE AND THE JOBS THAT THAT CREATES IN THE OPERATION OF THE GATEWAYS AND THEN THOSE SCALE DEPENDING ON THE AMOUNT OF TRAFFIC THAT OCCURS AT THE SEA BUT ALSO IN OUR MARITIME FACILITIES IF AND WHEN CRUISE COMES BACK, THE IMPACT THAT'S GOING TO HAVE ON THE ECONOMY AS WELL
ON THE CONSTRUCTION SIDE JUST THE THINGS WE'RE DELIVERING AS WE WERE BRIEFED ON LAST- AS WE TALKED ABOUT AT THE JANUARY 28 RETREAT, THE IAF ITSELF WILL PROVIDE 45 NEW JOBS CUSTODIAL JOBS, THE NORTH SATELLITE PROVIDES 10 CONCESSION OPPORTUNITIES LEADING TO OVER 350 CONCESSIONNAIRE JOBS
SO IT JUST SHOWS THAT AS WE CONTINUE OUR PROJECTS AND WE CONTINUE OUR OPERATIONS WE HAVE A TREMENDOUS IMPACT
AND THEN WE WALK THROUGH THE 13.4 MILLION AND COMMUNITY PARTNERSHIPS AND PROGRAMS THAT WE HAVE SCHEDULED FOR 2021
BUT I THINK AS PART OF THIS- I'D LIKE TO MOVE TO THE NEXT SLIDE PLEASE- AND THIS REALLY IS- I'M NOT GOING TO GO OVER THIS IN DETAIL BUT JUST TO PROVIDE THIS, THIS IS PART OF THE PROCESS OF OUR PLAN
WE'RE GETTING READY TO IMPLEMENT OUR COMMUNICATIONS ENGAGEMENT PLANS THAT HIGHLIGHT OUR MISSION, PROJECTS, AND ACCOMPLISHMENTS GOING FORWARD
AS PART OF THIS OUTREACH WE CAN ALSO SUPPORT LISTENING TOURS THAT ALLOW US TO GET VALUABLE INPUT FROM OUR OTHER PARTNERS INCLUDING THE ONES WE HEARD FROM TODAY AND COMMUNITIES AS WELL AND THESE LISTENING SESSIONS WILL TENTATIVELY BE SCHEDULED IN APRIL AND MAY SO FEEDBACK FROM THESE MEDIAS CAN FEED INTO OUR BUDGET PROCESS AND HELP INFORM OUR 2022 PRIORITIES
AND I THINK EVEN THE DISCUSSIONS WE HEARD TODAY AND ABOUT THE METRICS AND THE METRICS THAT WE'RE LOOKING FOR REGIONALLY WILL FEED INTO THOSE PRIORITIES AS WELL, SO I THINK THERE'S A LOT THAT WE'RE GOING TO TAKE AWAY FROM THIS SESSION
I THINK THIS IS A REAL OPPORTUNITY
RATHER THAN LOOKING AT TODAY AS NOT HAVING A LOT ON THE ACTION AGENDA, WE HAVE A LOT OF THIS OPPORTUNITY TO LOOK AT- TAKE A DEEP DIVE ON THIS AND TO LOOK AT HOW WE MATCH UP AS WE DEVELOP OUR PLANS FOR GOING FORWARD aND REALLY BUILDING INTO SEEING HOW WE PERFORM, SEE HOW OUR ACTIONS THAT WE'RE GOING TO FOLLOW IN 21, SEE WHAT THE RESULTS OF THOSE ARE, CONTINUE TO MEASURE THOSE PROGRAMS AND THE RESULTS AGAINST THE METRICS WE HEARD ABOUT TODAY BUT THEN THE HELP AS FASHION AS WE COME BACK STARTING IN JUNE AND REALLY THE DEVELOPMENT OF THE BUDGET FOR FOR 2022 AND BEYOND
I THINK THERE'S A LOT OF FORECAST, YOU CAN LOOK AT A LOT OF DIFFERENT MODELS FOR WHAT THE RECOVERY IS GOING TO LOOK LIKE
I'LL HAVE TO SIDE AGAIN WITH COMMISSIONER STEINBRUECK WHO SAID THAT THERE'S A LOT OF PENT UP DEMAND FOR TRAVEL AND A LOT OF PEOPLE TO DO THINGS AND I THINK WE HAVE TO CONTINUE OUR WORK TO DELIVER OUR PROJECTS IN 21 SO THAT WE'RE POSITIONING OURSELVES TO GO FORWARD IN SUPPORT OF THOSE ACTIVITIES BUT I THINK IT'S GOING TO HAPPEN
WHEN IT HAPPENS, WHEN WE REACHED THAT TIPPING POINT I THINK FOR US AS A REGION WE WILL SEE THINGS MOVE QUICKLY SO IT MEANS TO MAKE SURE THAT WE HAVE TO TAKE ALL THOSE ACTIONS NOW
SO I APPRECIATE EVERYONE'S INTEREST IN THE ECONOMIC EQUITABLE RECOVERY AND HOPE OUR NEXT STEPS WILL HIGHLIGHT OUR NEXT STEPS- WILL PUT TOGETHER AND GATHER MORE INFORMATION TO DO THAT
AND THE LAST THING I WANT TO MENTION, THIS ALSO INFORMS THE EFFORT THAT I SAID ON THE 28TH OF JANUARY ON THOSE COMMUNITY PROGRAMS TO PUT EVALUATION ON THOSE AND COME BACK TO YOU WITH SOME ANALYSIS ON HOW THOSE THINGS- THE IMPACT OF THOSE PROGRAMS WHETHER A LEAD, WHAT OTHER EFFORTS ARE THERE, WHICH ONES ARE CONNECTING TO OUR CORE MISSION
AND SO THAT ANALYSIS IS ONGOING NOW AND WE'LL EXPECT TO RETURN TO YOU TO GIVE YOU THE FEEDBACK OF THAT AS WE DEVELOP THE PLAN FOR MOVING FORWARD
SO WITH THAT I'M GOING TO STOP THERE AND TRANSITION BACK TO COMMISSIONER FELLEMAN TO TO CONTINUE THE DISCUSSION
THANK YOU
THANK YOU SO MUCH
I SEE WE HAVE REALLY LOOKING FORWARD TO WORKING TOGETHER WITH YOU STEVE ON THAT
AND I THINK THE NEW SOUND BITE IS GOING TO BE BUILDING BACK BETTER TOGETHER
OBVIOUSLY I THINK THAT'S REALLY WHAT I WAS HOPING THAT THIS MEETING WOULD BRING TOGETHER
MAKING SURE WE SEE EACH OTHER'S EFFORTS AND THAT COLLABORATING ON THE TIMING OF THIS OUTREACH MEETINGS THAT GSP IS UNDERTAKING AND BUILDING BACK PLANS ON THE TOURISM WHEN IT'S SEASONALLY APPROPRIATE AND I THINK HAVING ALL OF THIS COORDINATION WILL MAKE ALL OF US STRONGER IN THE PROCESS
SO I DO SEE WE HAVE COMMISSIONER BOWMAN HAS A QUESTION AND THEN WE'LL HAVE A CLERK HART GO ONCE MORE AROUND THE TABLE AND CALL IT A DAY
OKAY
THANK YOU I'LL JUST START THEN
MAYBE A QUESTION AND A COMMENT, MORE OF A COMMENT FOR STEVE
STEVE I JUST ONLY ASK THAT- MAYBE WE COULD GO BACK TO THE SLIDE WITH THE SCHEDULE AND SEE IF THERE'S A WAY TO ACCELERATE THE PROCESS
I KNOW THAT WE'RE A GOVERNMENT AGENCY AND ACCELERATION OF PROCESS ISN'T SOMETHING WE NORMALLY DO BUT I GUESS THE ONLY REASON I'M SAYING THAT IS THAT I THINK THE SOONER THAT WE CAN GET- THERE WE GO THANK YOU- I'M JUST A LITTLE CONCERNED ABOUT GETTING INTO THE SUMMER MONTHS BEFORE WE REALLY MAKE SOME DECISIONS ABOUT WHERE THE PORT IS BEST POSITIONED TO LEAN INTO RECOVERY
I THINK THIS HAS BEEN A REALLY USEFUL SESSION AND MAYBE WHAT WE NEED IS FOR THE COMMISSIONERS TO GO BACK AND LET SOME OF THIS PERCOLATE AND THEN COME BACK TO YOU AND HAVE ANOTHER DISCUSSION ABOUT WHERE WE GO BUT I'M JUST HOPING THAT WE COULD DO THAT SOONER RATHER THAN LATER
I'M JUST WORRIED THAT IF WE WAIT UNTIL THE EARLY SUMMER MONTHS TO FORMULATE A PLAN AND KNOWING HOW THINGS GO IT COULD BE TOWARDS THE END OF THE YEAR BEFORE WE GET SOME EFFORTS REALLY UNDERWAY AND I JUST DON'T THINK THE REGION CAN WAIT
I THINK THAT ALL FIVE OF US HAVE SOME SPECIFIC IDEAS BASED ON THE INFORMATION TODAY ABOUT WHERE WE CAN REALLY LEAN IN AND TAKE ADVANTAGE OF THE PORT'S ASSETS AND DO WHAT WE DO BEST AND THEN DELINEATE WHERE OTHER ORGANIZATIONS SHOULD LEAD
I GUESS I THINK WE ALL FEEL TIME IS OF THE ESSENCE
THANK YOU
IF I CAN JUST COMMENT
I HEAR YOU COMMISSIONER
WE'LL GO BACK
WE'RE TAKING FEEDBACK NOW ON THIS AND THAT'S PART OF THE PRESENTING OF THIS TO GET THE FEEDBACK SO THANK YOU
THANK YOU COMMISSIONER FELLEMAN
I ALSO SEE MR MCFADDEN'S HAND UP
DO WE WANT TO TAKE HIM NOW OR COMPLETE QUESTION? I JUST TOOK IT DOWN
I WAS AGREEING WITH COMMISSIONER BOWMAN AND HOPING THAT WE GET AROUND TO THOSE GOOD CONVERSATION SOON
GREAT, THANK YOU
MOVING TO COMMISSIONER CALKINS
NO FURTHER COMMENTS FROM ME
THANK YOU COMMISSIONER
COMMISSIONER CHO
YEAH ALL I REALLY WANTED TO SAY WAS THAT I THINK TODAY'S SESSION WAS EXTREMELY HELPFUL IN UNDERSTANDING WHAT SOME OF THE OTHER ORGANIZATIONS IN THE REGION ARE DOING IN TERMS OF ECONOMIC RECOVERY AND HOW THEY'RE THINKING ABOUT IT AND APPROACHING IT
AS MY COLLEAGUES KNOW I'M CURRENTLY WORKING ON KIND OF LISTENING TOUR TO FIGURE OUT WITHIN THE COMMUNITIES WHAT IT IS EXACTLY THEY FEEL LIKE IT NEEDS TO BE DONE SO THINK OF IT MORE LIKE A GRASS ROOTS IN A DOWN UP APPROACH TO FIGURING OUT WHAT WE NEED TO DO FOR RECOVERY AND I THINK THAT WITH THIS TOP DOWN APPROACH BEING DONE BY WTIA AND GSP WE CAN REALLY FIND AND ZONE IN ON WHAT NEEDS TO BE DONE FOR SHORT TERM AND LONG TERM RECOVERY
SO I REALLY LOOK FORWARD TO DOING THAT
I'LL JUST SAY I AGREE WITH STEPHANIE THAT TO THE EXTENT THAT WE CAN TRY AND GET ALL THESE RECOMMENDATIONS AND THOUGHTS DONE BY MAY ISH WE CAN GO INTO THE BUDGET PLANNING PROCESS FOR 2022 IN JUNE HAVING ALREADY AN IDEA OF WHAT WE WOULD LIKE TO PUT IN THE BUDGET FOR 2022 SO THAT WE'RE NOT SCRAMBLING IN AUGUST, SEPTEMBER, AND OCTOBER TO THROW THINGS IN AT THE LAST MINUTE
I THINK STEVE WOULD AGREE IT WOULD BE HELPFUL FOR US TO HAVE AN IDEA PRIOR TO JUNE SO THAT WE CAN SUFFICIENTLY PLAN FOR NEXT YEAR
AND QUITE FRANKLY MAYBE DO SOME THINGS AT THIS SUMMER IN 2021 THAT WE DIDN'T BUDGET FOR, STEVE, NOT TO PUT YOU ON THE SPOT ON ANYTHING BUT I THINK IF WE CAN REARRANGE THINGS AND WE FIND THINGS THAT NEED TO BE ACCELERATED AND THAT CAN'T WAIT UNTIL THE SUMMER OF 2022 WE SHOULD ALSO LOOK AT DOING THAT AS WELL, SO WITH THAT I'LL TURN IT BACK OVER TO MICHELLE
THANK YOU ALL
THANK YOU
COMMISSIONER STEINBREUCK
I'M ALL GOOD
PRETTY MUCH TALKED OUT AT THIS POINT SO THANK YOU ALL FOR GREAT PRESENTATIONS
THANK YOU
AND THEN CONCLUDING WITH COMMISSIONER FELLEMAN
I JUST WOULD LIKE TO EXTEND MY APPRECIATION TO EVERYBODY ONCE AGAIN
THIS WAS PULLED TOGETHER RATHER QUICKLY AND NIMBLY I WOULD SAY BY OUR TALENTED STAFF
I DO BELIEVE AS COMMISSIONER CHO SAID WE CAN START LOOKING I WOULD SAY EVEN- IT'S ALSO TO COMMISSIONER BOWMAN'S POINT ABOUT LOOKING SOONER
I THINK AT THE END OF THIS QUARTER
NOBODY REALLY EXPECTED THIS TO BE DRAGGING ON QUITE SO LONG AND WE DON'T REALLY KNOW WHAT THESE NEW STRAINS ARE GOING TO BE DOING BUT I THINK LOOK INTO THAT CRYSTAL BALL
I KNOW STEVE IS ALL READY TO DO THAT AND LET'S SEE ABOUT MAYBE DOING SOME NEAR TERM PRIORITIZING, REVISITING
THIS WAS THE WHOLE IDEA OF PULLING EVERYBODY TOGETHER WAS TO TAKE A LOOK AT WHERE OUR SYNERGIES WOULD BE BEST SPENT IN THIS NEAR TERM WHEN PEOPLE REALLY NEED OUR HELP SO
LET'S BUILD BACK BETTER TOGETHER AND THIS WAS A STEP IN THE RIGHT DIRECTION SO THANK YOU AGAIN
WE CAN CALL THIS COMMISSION MEETING OVER
I'M SORRY, MR PRESIDENT MR MCFADDEN HAS HIS HAND UP
HE HAS A CLOSING COMMENT
I DIDN'T SEE THAT
I'M SORRY
I'M SORRY
I'VE HEARD THAT WE WERE GOING TO PUT SOME RECOVERY PLANS IN PLACE AND I WANTED TO REMIND EVERYBODY THAT WE'VE GOT QUITE A BUDGET AND RESOURCE FOR RECOVERY INITIATIVES THAT'S ALREADY UNFOLDING THIS YEAR
SO THE TOURISM THINGS YOU HEARD ABOUT ARE PLANNED AT AN APPROPRIATE TIME THIS YEAR
WE HAVE A MINORITY BUSINESS ACCELERATOR, WE'VE GOT WORKFORCE INVESTMENTS, WE'VE GOT A WHOLE VARIETY OF DIFFERENT INITIATIVES THAT ARE REALLY TRYING TO AIM AND SUPPORT RECOVERY
GLASS IS HALF FULL BUT LOOK FORWARD TO WORKING WITH YOU ON PLANS FOR THE FUTURE
THANK YOU
I'M REALLY GLAD THAT YOU SAID THAT
I THINK THIS IS ONE OF THE POINTS OF TRYING TO POINT THAT IT'S NOT LIKE WE'RE A BLANK SLATE HERE
WE BUDGETED THIS YEAR KNOWING WE WERE IN A WORLD OF HURT
GOING INTO THIS WE WERE FOCUSED ON STIMULUS
WE WERE FOCUSED ON EQUITABLE RECOVERY
WE DIDN'T KNOW HOW LONG IT WAS GOING TO DRAG OUT RIGHT
WE BUILT IN FLEXIBILITY
WE SAVED SOME DRY POWDER BECAUSE OF THE GOOD ECONOMIC WORK OF OUR EXECUTIVE
SO THANK YOU
WE HAVE WORK TO IMPLEMENT THAT WAS REALLY MY POINT
LET'S ACT ON OUR PLAN AND IF WE HAVE TO CHANGE THE COURSE ALONG THE WAY FINE BUT WE HAVE TO FOCUS ON IMPLEMENTATION
EXECUTIVE METRUCK TAKE US AWAY
YEAH IT IS- JUST TO PUT A NUMBER ON THAT THAT'S 13.4 MILLION IN COMMUNITY PROGRAMS IN 2021 FOR WORKING ON
SO BUT THANKS FOR ALL THE FEEDBACK AND WE WERE LOOKING AT- WE UNDERSTAND THAT HOW MUCH THIS IS NEEDED FOR THE REGION
LOOK FORWARD TO WORKING WITH ALL OUR PARTNERS WHO ARE ON THE LINE TODAY
THANK YOU
VERY GOOD
WITH THAT WE WILL NOW CALL THE COMMISSION MEETING OF FEBRUARY 23RD, THE STUDY SESSION, CLOSED AT 3:57
THANK YOU THANK YOU
GOOD MEETING
THANK YOU.

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