COMMISSION 
AGENDA MEMORANDUM                        Item No.          8c 
ACTION ITEM                            Date of Meeting     December 13, 2022 

DATE     November 14, 2022 
TO:        Stephen P. Metruck, Executive Director 
FROM:    Dawn Hunter, Director, Aviation Commercial Management 
Khalia Moore, Senior Manager, Airport Dining and Retail 
SUBJECT:  Competitive Exemption for the Tenant Marketing Fund 
Amount of this request:                       $ 0 
Total estimated project cost:                   $ 0 

ACTION REQUESTED 
Request  Commissioners  to  determine  a  competitive  exemption  is  appropriate  from 
procurement activities, including purchasing and services, related to the advertising services 
associated with the Airport Dining and Retail tenants under the Airport Dining and Retail (ADR)
Tenant Marketing Fund, for a period not to exceed ten (10) years. 
EXECUTIVE SUMMARY 
In 2005, the Port of Seattle (Port) and its ADR tenants established a joint marketing program
and associated fund for the purpose of promoting the quality and variety of products, locations,
and services available from ADR Tenants. Moreover, it promotes brand identity for tenants and
the entire ADR program. 
The ADR Tenant Marketing Fund was established to increase awareness of the ADR locations
and promote brand identity for the entire ADR program. The program is funded by the
concessionaires at the Airport who contribute one half of one percent (0.5%) of monthly gross
sales, not to exceed $24,000 per agreement year. For leases signed in 2016 and beyond, the
marketing fee is capped at $30,000. 
The ADR Tenant Marketing Fund is managed by the ADR Tenants through a marketing fund
group that is comprised of a member of all ADR Tenants. Annually, the group approves a
budget and meets on a quarterly basis. ADR Staff, on behalf of the tenants, ensures the budget
is followed and all needed procurements necessary to complete the business of the Marketing
Fund are facilitated.

Template revised January 10, 2019.

             COMMISSION AGENDA – Action Item No. 8c                                   Page 2 of 2 
Meeting Date: December 13, 2022 
JUSTIFICATION 
In accordance with RCW 53.19.020, Commissioners may determine contracts or groups of
contracts  may be exempted from the competitive solicitation process if Commissioners
determine a competitive process is not appropriate or cost effective.  Advertising purchases
and services associated with the ADR Tenant Marketing Fund are contracts, or group of
contracts, Staff recommend to exempt from the competitive solicitation process due to the
unique nature of the tenant marketing fund and its collaborative management with ADR
tenants.
There are no attachments to this memo. 














Template revised June 27, 2019 (Diversity in Contracting).