Template revised September 22, 2016. COMMISSION AGENDA MEMORANDUM Item No. CTION ITEM March 14, 2017 Amount of this request: 2,000,000 Total budgeted project cost: 8,000,000 ACTION REQUESTED EXECUTIVE SUMMARY ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. Master Plan This will include scope, schedule and cost estimates, which may be in excess of the $8 million budgeted This proj ect will be coordinated with other projects that seek to address wayfinding at the irport, such as the Accessibility Assessment that was presented on February 14, 2017. The short term improvements covered by this request will improve signage and wayfinding and boost customer experience while we plan for comprehensive signage and wayfinding improvements. JUSTIFICATION Effective wayfinding is one of the top factors customers use to rate their overall airport experience. Customers have identified s ignage and wayfinding as one of their top airport customer service priorities. Sea Tac receives low customer satisfaction scores relative to its peer airports for the ease of navigation through the airport. This irport ignage and ayfinding project su pports the Port’s Century Agenda for Sea Tac to be the West Coast “Gateway of Choice ” Additionally, the project is expected to improve the customer experience and the overall customer satisfaction with Sea Tac. The airport’s existing signage system and wayfinding master plan were designed in 1999 when Sea Tac operated primarily as an origin and destination (O&D) airport. Today, Sea Tac is a hub for two major carriers with a greater mix of O&D and connecting passengers. The airport’s operation has been t ransformed to be a major international gateway. Sea Tac’s signage system does not support our customers’ ability to seamlessly navigate through out the airport. s the airport has expanded, in both facilities and passenger volume, maneuvering through the ai rport has become more complex and less intuitive. A holistic approach to studying passenger movement across the entire airport is needed. This comprehensive review will avoid utilizing a patchwork approach to meeting the airport’s signage and wayfinding needs. Additional Information: (1) As an international hub, signage and wayfinding improvements at Sea Tac are needed to better serve customers who travel great distances and speak multiple languages. (2) The project will map the pedestrian path of customers and employees who use public transit, including Link Light Rail and the bus lines that serve Sea Tac. (3) Existing signage infrastructure limits the airport’s ability to accommodate new airline growth and other changes that occur on the airport. Signage constraints in the ticket lobby and on the airport drives cannot accommodate airline growth. This project will evaluate limitations and provide solutions like electronic signage that offer flexibility and ar e adaptable. ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. (4) An evaluation will be conducted and recommendations will be developed to improve our customers’ ability to seamlessly use transportation services like Link Light Rail, taxis, and app based ridesharing services. (5) The study will consider all cus tomer segments, O&D passengers, connecting passengers, and meeter DETAILS The signage and wayfinding planning effort is an expense project that consists of three components that will be completed using an existing indefinite delivery, indefinite q uantity (IDIQ) planning contract Conduct airport wide assessment Meet with stakeholders. Recommend immediate and short term improvements. Some of these recommended improvements will be implemented quickly via this capital project using the funds authorized as part of this requested Commission authorization. Develop a Master Plan and update Signage Standards The project will take a holistic approach to examine the Sea Tac customer ex perience from arrival via airline, roadways or mass transit, to departure via an airline, and arrival via an airline and departure by various other ground transportation means . A signage and wayfinding assessment will be the first phase that will include a n analysis of all passenger movement areas of the airport. The project scope encompasses all public areas, including: airport roadways, airport drives , the parking garage, ground transportation service areas, the central terminal, concourses, satellites, rain stations, and gate hold rooms. The signage and wayfinding master plan will provide effective management of change and will utilize an integrated and flexible system to communicate information using concise and unified messages. Wayfinding challenges are diverse, but often center on connectivity between the main terminal, concourses, satellites, and trains. Major elements for wayfinding include: Signage: Directional, identification, informational, and regulatory Intuitive architectural design: Clear pa ths of pedestrian flow and circulation, logical sequence of processing areas, spatial volumes, sightlines and visibility, lighting levels Landmarks: Architectural elements, artwork, retail/dining establishments ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. People: Airport employees, designated informa tion staff (Pathfinders, volunteers) Challenges to effective, intuitive wayfinding include: Long walking distances Frequent, necessary level changes The complicated underground train system with three separate routes Fragmented, difficult connections amon g terminal, garage, and ground transportation modes The exact scope of work, cost, and schedule of the short term signage and wayfinding improvements capital project is not determined yet, and will not be known until Q3 of 2017. Based on cumulative experi ence and customer feedback, we are aware of specific areas that have a high probability of being identified by the consultant as needing improvement, including but not limited to: transition points at baggage claim and ticketing; curbside; and wayfinding etween garage, terminal, ground transportation, and light rail. ADDITIONAL BACKGROUND Signage systems at Sea Tac have evolved over the years, since the first terminal opened in 1949. A simple, basic system for limited pedestrian movement expanded incrementally as four concourses were added to the original central terminal. Minimal signage w as required for o grade, small scale roadways and parking In 1971, new signage for the entire airport was introduced to support a much larger terminal complex, including the multi level main terminal, two remote satellite terminals with a three route t ain system, 8 level parking garage, and limited access, structured roadways. Terminal and landside signage were updated again with additional major expansion between 1990 and 2004 in Concourses B, C, and D and the garage. The current signage system was im lemented throughout the terminal, drives, and garage, beginning in 2004 as another significant construction prog ram was initiated. This program provided an addition to the South Main Terminal, a new Concourse A and office building, the Central Terminal dev elopment, and the new remote Rental Car Facility. Scope of Work The scope of work of construction under this authorization could potentially include a combination of new monument signs, re facing existing signs, and limited digital signage. Small Business participation will be considered in selecting consultants. Schedule The construction schedule is not yet known, but the goal is to start design work in 2017 and install some of the signage improvements in 2018. ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. Activity Commission design and construction uthorization Quarter Design tart 2017 Quarter Construction tart 2018 Quarter 1 se ate 2018 Quarter Cost Breakdown This Request Total Project Design Phase 300,000 1,200,000 Construction Phase $1,700,000 $6,800,000 Total 2,000,000 8,000,000 ALTERNATIVES AND IMPLICATIONS CONSIDERED The alternatives for this project are a question of when and how much should be authorized. Signage and Wayfinding estimates are based on current and historic signage cost data at the Airport. The alternatives are based on authorizing different amounts of money at different times. Alternative 1 Complete Master Plan, and a uthorize signage and wayfinding improvements after scope, schedule and budget for short term fixes are determined in of 2017. Cost Im plications: Pros (1) Authorization will be based on known scope, schedule, and budget. Cons (1) Funds will not be available at short notice and it might take longer for the first recommended improvements to be implemented. (2) The Airport will need to wait longer to improve customer service in regard to signage and wayfinding. (3) Does not identify the full cost of signage and wayfinding improvements prior to authorization of initial short term fixes. This is not the recommended alternative. Alternative 2 Authorize $600,000 a t this time for design and soft costs for short term signage and wayfinding improvements to be completed after scope, schedule and budget are determined in of 2017. Cost Implications: 00,000 Pros (1) Allows for design of short term improvements to begin quickly after scope, schedule, and budget determination in Q3 2017. ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. (2) Allows for additional review before fabrication and construction begin, and an opportunity to reassess implementation of recommendations prior to authorization of a larger project. Con (1) No short term improvements will be completed immediately compared to Alternative 3. (2) Does not identify the full cost of signage and wayfinding improvements prior to authorization of design. This is not the recommended alternative. Alternative 3 thorize $2,000,000 at this time for a larger number of short term signage and wayfinding improvements to be completed after scope, schedule and budget are determined in of 2017. Cost Implications $2,000,000 Pros (1) Funds will be available at short notice allowing the first recommended improvements to be implemented quickly. (2) Improves customer service in regard to wayfinding as quickly as possible. Cons (1) The requested authorization amount of $2,000,000 is based on current and historic signage cost data at the Airport. It is not an estimate based on actual project scope, schedule, and budget which will be developed in Q3 2017. (2) Does not identify the full cost of signage and wayfinding improvements prior to authorization of initial short term fixes. This is the recommended alternative. FINANCIAL IMPLICATIONS Cost Estimate /Authorization Summary Capital Expense Total COST ESTIMATE Original estimate $8,000,000 $8,000,000 AUTHORIZATION Previous authorizations Current request for authorization $2,000,000 $2,000,000 Total authorizations, including this request $2,000,000 $2,000,000 Remaining amount to be authorized 6,000,000 6,000,000 ��COMMISSION AGENDA Action Item No. Page of Template revised September 22, 2016; format updates October 19, 2016. Annual Budget Status and Source of Funds The Airport and Signage Phase 1 project (CIP#C800898) is included in the 2017 2021 capital budget and plan of finance with a budget of $8,000,000. The funding source will include the Airport Development Fund and future revenue bonds. Financial Analysis and Summary Project cost for analysis $8,000,000 Business Unit (BU) Terminal Building , Roadway, and Landside Effect on business performance (NOI after depreciation NOI after depreciation will decrease IRR/NPV (if relevant) CPE Impact .02 by 2020 Future Revenues and Expenses ( Total cost of ownership Signage total cost of ownership includes future maintenance including cleaning, repairs, and changing information as needed. ATTACHMENTS TO THIS REQUEST (1) Presentation slides PREVIOUS COMMISSION ACTIONS OR BRIEFINGS November 22, 2016 The Commission was briefed on the Airport Signage and Wayfinding program. November 22, 2016 The Commission adopted the final budget of the Port of Seattle for the year 2017. The Planning effort that produces the overall Signage Master Plan and recommendations for short term improvements was authorized as part of this budget.